Sep 2022 – Mar 2023 · 6 mos · India

Jan 2022 – Present · 4 yrs 4 mos · India · Remote

• Develop innovative growth hacks to drive user and revenue growth across different categories Understand various components and drivers of growth, ranging from driving business organically and well as driving digital growth via paid/un-paid channels.
• Analyse user journeys to provide actionable insights and recommendations followed by quick experimentation via A|B testing routes on traffic/funnel enhancement to derive immediate impact on KPIs.
• Undertake consumer research to identify their needs and current friction points and come up with analysis or consumer understanding backed ideas to unlock growth.
• Manage cross-functional growth projects by working closely with product and functional teams to run experiments and roll out features on an ongoing basis.
• Design and execute all aspects of digital marketing campaigns across Push, SMS, email, WhatsApp, Performance marketing channels.
• Ability to drive large scale projects, experiments, and smaller tweaks with equal ease.
• Stakeholder management with senior leadership. Act as the single point of contact for growth function

Feb 2021 – Sep 2022 · 1 yr 7 mos · Delhi, India

• Study the demographic of the market for market development and market penetration and frame the sales strategy accordingly.
• Creating new channel for lead generation and reaching out to customers.
• Converting the lead of COCP account.
• Preventing churn for the company.
• Managing and handled logistics and material planning and inventory management.
• Product Management
• Maintain customer relationship management existing and new customer.
• General support for the implementation of all marketing activities across market to includes event management, and product promotion.
• Responsible for driving daily operations and facilitating ongoing projects. To negotiate and finalize rates and contracts for projects.
• To forward Performa Invoices, Quotations with other related information to Buyers & follow up for Pending Payments
• Initiated a series of marketing campaigns including email, print, digital, outdoor, and social media.

Sep 2018 – Dec 2020 · 2 yrs 3 mos · On-site

• Delivering high quality support to the marketing Team, taking on the project work, assisting with campaigns, event and management report.
• Determine method of shipment and prepare bills of loading, invoice and shipping method.
• Checking import/export documentation to determine cargo contents, and classify good into different fee or traffic groups.
• Management vendors and claims adjustment departments in order to resolve problem with shipments or contact service depots to arrange for repairs.
• General support for the implementation of all marketing activities across market to includes event management, and product promotion.
• To manage marketing project from idea generation on through to implementation and co-ordinate agencies, external supplier’s and internal stakeholders to delivers activity on time and on budget.

Apr 2018 – Sep 2018 · 5 mos · Delhi, India