Naveen Gupta

Co-Founder

Gurugram, Haryana, India14 yrs experience

Key Highlights

  • Led successful brand campaigns across multiple channels.
  • Expert in transforming businesses into profitable marketplaces.
  • Proven track record in international market expansion.
Stackforce AI infers this person is a seasoned leader in E-commerce and Automotive industries with a focus on growth and market strategy.

Contact

Skills

Core Skills

Product Led GrowthBrand ManagementGrowth StrategiesSales & MarketingB2c E-commerceBusiness StrategyNew Venture Launch

Other Skills

Team ManagementDigital MarketingProduct ManagementP&L ManagementPerformance MarketingSEOASOContent StrategyBusiness LaunchPeople ManagementDirect SalesSales ManagementTeam LeadershipCategory ManagementSupply

About

I have a diverse 12 years of global experience in auto & e-commerce industry. Have built marketplaces from scratch, handled P&L for mature businesses, managed high performance teams, growth & international expansion. I am adept at working in highly ambiguous environments & still be focused on organization goals Presently, I am working with Zoomcar as India business head & helping them transform into a peer-to-peer car sharing marketplace backed on product led growth, supply & brand building with an aim to achieve UE positivity Previous experiences 1) Cars 24 : Helped build a strong C2C model. Was handling the national sales managing a 350+ team spread in 25+ cities 2)Swiggy : P&L responsibility for Uttar Pradesh, Himachal Pradesh & Uttarakhand. I had a functional overview of Supply : acquisition, account management, ad sales, vendor operation management; Growth : category creation, campaign planning, hyperlocal execution, BTL & Operations: owning the end to end delivery experience 3) redBus : I was the Business head for Singapore & Malaysia markets. I launched these markets from scratch & took it to market leadership position in a highly competitive ecosystem. Worked on supply acquisition, key account management, digital affiliates, alliances & local partnerships, localization of customer support, B2B business, new product launches & driving offline branding campaigns 4) Hero MotoCorp : I was a part of core strategy team of Hero MotoCorp, spearheading launches & scaling of the automobile giant in 6 South American countries. I pioneered Hero's 1st International market launch post split with Honda. In my last assignment I was the Country sales manager for Central American region managing business for Guatemala, El Salvador, Honduras & Nicaragua I am an avid traveler having travelled to 50+ countries for work & leisure, a sports lover & a salsa dancer in making Key Skills - Scaling Businesses [0-1, X to 10X] - P&L management - Leading big teams [350 Max] - Supply & business operations - Perf Marketing/CRM/SEO/ASO - Brand Campaign [360 degree] - Direct sales - Supply/Key account management - Category building - Digital Affiliates & alliances - BTL planning & execution - Formulating GTM strategies - International expansion

Experience

14 yrs
Total Experience
2 yrs 4 mos
Average Tenure
2 yrs 4 mos
Current Experience

Trev mobility

Founder

Jan 2024Present · 2 yrs 4 mos · Gurugram, Haryana, India · On-site

  • Building a hospitality-focused, all-electric, premium ride-hailing service
Team ManagementBrand ManagementProduct led growthGrowth StrategiesDigital MarketingProduct Management+1

Zoomcar

Vice President & Country Head - India

Nov 2022Aug 2023 · 9 mos · Bengaluru, Karnataka, India

  • Transforming the inventory led business to a car sharing marketplace backed on product led growth, supply & brand building with an aim to achieve UE positivity
  • Key Highlights
  • 1. Led a 360-degree Brand Campaign announcing the new marketplace model via IPL, OOH, Digital & Influencers
  • 2. Growth hacking by optimizing perf marketing channels, CRM journey, SEO ranking, ASO optimization & content strategy
  • 3. Product led interventions to build more marketability & fulfilment features for Hosts (Supply side)
  • 4. Improved funnel conversion via product led enhancements
Business LaunchPeople ManagementDirect SalesSales & Marketing

Cars24

National Sales Head

Nov 2021Nov 2022 · 1 yr · Gurugram, Haryana, India

  • Helped build a strong C2C model. Was handling the national sales managing a 350+ team spread in 25+ cities
B2C e-commercePeople ManagementCategory ManagementSupplySales & MarketingAccount Management

Swiggy

2 roles

Director Business - UP, HP & UK

Promoted

Jan 2021Nov 2021 · 10 mos

  • Responsible for managing the P&L for Delhi/NCR & few other Northern states with functional overview of Supply, Growth & Operations
  • Key Highlights
  • 1. Improved Unit economics substantially by working across revenue channels, reducing cost & improving repeats
  • 2. Gained market share by building up categories, ensuring healthy supply mix at a hyperlocal level at any given timestamp & instrumenting a growth plan
  • 3. Helped improve the NPS with a targeted plan to work on the pre-order & post order experience
Operations ManagementBusiness StrategyPeople ManagementGrowth StrategiesSales & MarketingAccount Management

City Head - Delhi/NCR (Food & Stores Marketplace)

Mar 2019Jan 2021 · 1 yr 10 mos

  • Responsible for managing the P&L for Delhi/NCR with functional overview of Supply, Growth & Operations
New Venture LaunchGlobal E-CommerceGovernment RelationsPeople ManagementProblem SolvingAccount Management+1

Redbus

3 roles

Associate Director - Singapore and Malaysia

Promoted

Oct 2018Feb 2019 · 4 mos

People ManagementProblem SolvingSales & MarketingAccount Management

Business Manager - Singapore & Malaysia

Jul 2015Sep 2018 · 3 yrs 2 mos

  • Responsible primarily for Business strategy, Unit Economics, Supply acquisition, Driving offline marketing, Affiliates, B2B Product Management, Operations, Setting up teams & offices in Singapore & Malaysia
  • redBus started operations in 2006 in India and is a part of MakeMyTrip. Launched redBus in Malaysia & Singapore (redbus.sg, redbus.my) in June’15 as the first International expansion country
  • redBus is the world’s Largest Online Bus ticketing platform. It is a technology driven company which is committed to solve problems around the unorganised Bus Industry ecosystem with four major products - redBus™, redBus platform™, YourBus™, Seat Seller™
Sales & MarketingAccount Management

Manager International Business Development

Sep 2014Jun 2015 · 9 mos

  • Part of the core team for redBus responsible for defining the International Go-To-Market strategy. Laid out 2 distribution models for entry of redBus in SEA & Latin America
  • Centrally managed various teams to Localize redBus web (redBus™) & B2B products (redBus platform™, Seat Seller™) as per market needs of SEA. Laid out broad processes linking product & call center
  • Launched 3rd party recharge point product for India agents, which increased the penetration in tier 2 and tier 3 cities & brought credit risk to zero
Sales & MarketingAccount Management

Hero motocorp ltd

3 roles

Country Manager - Guatemala, El Salvador, Honduras & Nicaragua

Promoted

Apr 2013Aug 2014 · 1 yr 4 mos · New Delhi Area, India

  • 1| Sales & Distribution
  • Setting Sales Target & volume cascading on regional & touch point level based on intensive Geographical market mapping
  • Established Sales process involving Enquiry Management, KRA setting, Network guidelines & CRM
  • Executed BTL activities spread across 34 cities resulting in featuring in Top brands on a Month on Month basis
  • Executed Sales training & strategized E-learning training programmes
  • 2| Network Development
  • Established 3 Flagship signature showrooms each of 10,000 Sq ft
  • Built a distribution network reaching out to 20 cities within 4 months of operation
  • 3| Marketing
  • Media planning and deciding on value propositions & key message deliverables
Sales & MarketingAutomotive SalesCountry ManagementExport Operations

Deputy Manager

Jun 2012Mar 2013 · 9 mos · New Delhi Area, India

  • Responsible for launching brand Hero in new markets by acting as country coordinator for functions viz Project Engineering, Marketing, IT, R&D, Legal, Production.
  • 1| Pre-Launch
  • Mapped activities by dividing them in 9 clusters & maintained their timelines using MS Project
  • Envisaged executional bottlenecks based on interdependence of various activities in these clusters & took corrective actions
  • Developed & Legalized Point of Sales material in Spanish (First ever initiative for company)
  • 2| Launch
  • Pivoted Hero’s FIRST global entry (Central America & Peru) post-split with Honda
  • Instrumental in conceptualization of event flow, scripts, branding activities & media people handling
Sales & Marketing

Management Trainee

Jun 2011May 2012 · 11 mos · New Delhi Area, India

  • 1| Understanding the Global 2 Wheeler Market
  • Technical know-how, plant visits, assembly line operations, channel management, CBU, SKD & CKD packaging, marketing, sales, operations and its business structure.
  • 2| Market Sizing, Feasibility Study and Go-To-Market Strategy
  • Primary Market Research in 10 countries (4 S.E Asian, 3 Latin American, 3 Western African)
  • Secondary Market Research in 5 countries (3 Latin American, 2 African)
  • Worked along with the consulting partner for exploring potential export markets which involved
  • Liaison with Govt. bodies/officials in countries of interest
  • Meeting industry experts from different federations and associations of respective countries
  • Understanding purchase triggers, market dynamics, competition
  • Analyzing product regulations in destination markets viz. Sound, Emissions, Fuel, Specs and Design Product and Pricing Strategy
  • Propose Product Development/Modifications
Sales & Marketing

Education

Indian Institute of Foreign Trade

MBA- IB — International Business

Jan 2009Jan 2011

Nyenrode Business University

MSC — Marketing

Jan 2010Jan 2010

Kurukshetra University

B.Tech — Electronics and Communications Engineering

Jan 2004Jan 2008

GMSSS - 33, Chandigarh

XII

Jan 2003Jan 2004

St. Anne's Convent School, Chandigarh

X

Jan 2001Jan 2002

Convent of Jesus & Mary, Ambala Cantt.

Jan 1990Jan 1998

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