May 2022 – May 2023 · 1 yr · Mumbai, Maharashtra, India · On-site

• At Pharmeasy Surgicare, I played a pivotal role in launching the brand on digital platforms, strategizing, developing, and managing paid digital marketing across AdWords, Instagram, and Facebook with a monthly budget of 1.5 CR. This resulted in about 4 CR in monthly revenue with an impressive ROI of 3.
• Using my expertise in data analysis, I was able to convert data into actionable insights, predicting and modeling future outcomes, and leading to an improvement in ROI from 1.5 to 3. I also created reporting around the paid marketing funnel, leveraging this to incrementally improve the conversion rate by 24% within the span of 6 months. In addition, I managed other platforms like CRM and cross-sell (on Pharmeasy App) and acquired additional surgeries from this platform.
• To achieve the company's business goals, I optimized the creative and website through AB testing with widgets, content on LP, and adding new features to the page to improve performance. I analyzed competition LP and tried to adapt the best part, while also improving page load time. As a team leader, I managed, optimized, and coordinated with different departments like creative, developer, internal stakeholders, and management to deliver against client objectives.
• Overall, I have a passion for driving growth through data-driven insights and a creative mindset, and I am excited to bring my skills and experience to new challenges and opportunities.

Dec 2021 – Apr 2022 · 4 mos · Mumbai, Maharashtra, India · On-site

• As a seasoned digital marketer, I have a proven track record of delivering results for some of the biggest brands in the retail industry. With a portfolio that includes Big Bazaar, Central, Foodhall, and Sorrentina, I have handled a total budget of 6.5 CR and delivered exceptional results through large-scale digital campaigns.
• At Big Bazaar, I have successfully planned and implemented several high-impact campaigns such as Sub Se Saste Din, Month-end Sale, Half Price Sale, and Har Din Lowest Price, which have significantly increased the company's revenue. In January 2022, the company's revenue increased by 10x through the digital campaigns I led.
• I also played a key role in the launch of Sorrentina in Delhi, Bengaluru, and Mumbai. Through strategic planning and execution, we were able to create a buzz around the brand and generate significant interest among our target audience.
• At Central, I undertook planning and implementation for the 'Red Hot Week' campaign and the Patna Central relaunch campaign. These campaigns helped to boost the brand's visibility and drive sales during key periods.
• In addition to my campaign planning and execution skills, I also have a strong focus on optimizing website performance. For Big Bazaar and Sorrentina, I improved the user experience by making the pages user-friendly and easy to navigate, which helped to increase engagement and conversions.
• Overall, I am a results-driven digital marketer with a passion for creating impactful campaigns that drive business growth. Through my strategic planning, data-driven insights, and cross-functional collaboration skills, I am able to deliver exceptional results for my clients.

Apr 2021 – Dec 2021 · 8 mos

• As a digital media strategist, I have built an impressive track record of success in delivering results for my clients. With a diverse portfolio that includes top brands from the FMCG and BFSI industries, I have led a team of 5 to deliver outstanding performance against client objectives.
• One of my most notable accomplishments is the 500% growth in digital media investment for my clients over the last year. This reflects the effectiveness of my campaigns and the trust that my clients have placed in my ability to deliver results. I have also optimized client campaigns to increase ROIs from 50% to 120%, resulting in significant improvements in profitability.
• As a media planning and strategy leader, I conduct audits for new clients and oversee digital media investments across a range of platforms including Google, Facebook, Quora, Yahoo, and Sightplug. I am passionate about converting data into actionable insights, which enables me to deliver high-quality campaigns that drive results.
• Throughout my career, I have demonstrated a talent for developing and executing campaigns that resonate with target audiences. I am skilled at analyzing customer insights, identifying trends, and using this knowledge to create campaigns that drive engagement and deliver results.

Oct 2020 – Apr 2021 · 6 mos

• As a digital marketing professional, I have gained expertise in driving successful campaigns and delivering impressive results. With extensive experience in leading strategic accounts, I have effectively planned, executed, and optimized campaigns to achieve exceptional ROI for my clients.
• My experience includes working with diverse clients from the FMCG and BFSI industries, and I have been able to record remarkable growth in digital media investments for my clients. Over the past year, I have helped my clients achieve 500% growth in their digital media investment.
• I am skilled in conducting audits for new clients and developing media planning and strategy for existing ones. I have also overseen digital media investments on various platforms such as Google, Facebook, Quora, Yahoo, and Sightplug. With my strong analytical skills, I have been able to optimize campaigns and increase ROI from 50% to 120%.
• In addition to leading strategic accounts, I have also been involved in training initiatives for my direct reports, helping them improve their skills and deliver better results. One of my major achievements was increasing the CTRs of a Discovery Campaign to 5%, which was double the industry average of 2%.
• With my passion for digital marketing and extensive experience in the field, I am committed to delivering outstanding results and driving growth for my clients.

Aug 2019 – Oct 2020 · 1 yr 2 mos

• I have experience working with diverse portfolios of clients across multiple industries, including FMCG, BFSI, and healthcare.
• In my previous roles, I have been responsible for leading strategic accounts in conjunction with client servicing teams, ensuring effective planning, execution, and optimization of campaigns. Additionally, I have assisted teams in developing investment strategy and media plans, leveraging my expertise in digital media investments across platforms such as Google, Facebook, Quora, Yahoo, and Sightplug.
• My focus on delivering results has led to several notable achievements, including a record client digital media investment growth of 500% in the past year. I have also worked to increase CTRs of Discovery Campaign to 5%, surpassing the industry average of 2%.
• I have been recognized for my achievements within the industry, winning the Best Newcomer Award in my company within just six months of joining. Additionally, I was awarded a 50K scholarship and mentorship program for knowledge development, highlighting my commitment to continuous learning and professional growth.
• As a leader, I have led a team of five to deliver against client objectives and have provided training initiatives to two direct reports. My passion for marketing and my ability to translate data into actionable insights have helped me to consistently drive business growth and improve ROI for my clients.

May 2018 – Jul 2019 · 1 yr 2 mos · Mumbai Area, India

• I specialize in implementing paid search marketing initiatives for clients in various sectors such as BFSI, Education, and E-commerce. With my experience and expertise, I have successfully managed campaigns on various social media platforms such as Facebook, Twitter, and LinkedIn, delivering measurable results for my clients.
• I have a proven track record of managing large-scale projects, including the branding project for the Bank of Baroda, Dena Bank, and Indian Bank merger. My ability to lead and collaborate with cross-functional teams has resulted in the successful execution of complex campaigns, meeting client objectives and achieving business growth.

Feb 2017 – May 2017 · 3 mos · Mumbai Metropolitan Region

• Awarded as top Performing Intern at Birla Sunlife Insurance Company.
• To build marketing strategies & marketing campaign for the companies
• To make Print ads, Television ads, Social Media campaign for the company
• Sales of the company product
• Applying marketing mix for selling the company product
• Understanding Insurance Sector
• Branding and Marketing of Birla Sun Life Insurance Company
• To handle Google Adword, Facebook Business.
• Doing Market Research for the company.