Nov 2024 – Jan 2026 · 1 yr 2 mos · Boston, Massachusetts, United States · Remote

Jan 2022 – Nov 2024 · 2 yrs 10 mos · Boston, Massachusetts, United States · Hybrid

• Implemented the North American channel marketing strategy. Streamlined efforts to work directly
• with the 30 focus partners on joint marketing activities to drive pipeline. Increased partner-sourced pipeline by 72% since starting in January 2022.
• Worked hand in hand with 17 channel account managers, including National PAMs and Public
• Sector.
• Developed and managed channel marketing budget.
• Planned and executed over 150 channel marketing activities annually, both to and thru partner.
• Enabled inside and field sales teams on Best Practices of working with channel partners and
• executing go to market activities with them. Implemented process and rules of engagement for pre, during, and post activity.
• Pushed to grow business with ecosystem partners to help scale efforts and also split costs
• Collaborated with Rapid7 sales and channel leadership to identify priorities, initiatives, and targets.

Jan 2020 – Jan 2022 · 2 yrs · Burlington, Massachusetts · Hybrid

• Marketing support for more than 20 managed accounts including GoDaddy, US Signal, Executech, and Visual Edge IT.
• Developed acquisition strategy for MSP franchise program - Team Logic, CMIT, Nerds to Go, Computer Troubleshooters and more.
• Lead strategist for MSP acquisition. Overall strategy includes top to bottom of the funnel tactics consisting of nurture streams, ABM, telemarketing campaigns, monthly demo/branded series, and events.
• Assisted with various efforts for the Acronis Cyber Summit including communications strategy, virtual and onsite booth development and management and sponsor relations.
• Facilitate the planning and execution of field marketing and industry events
• Developed strategy for Disaster Recovery product push. Initiatives included webinars, multi-touch campaigns, and events.
• Managed and mentored marketing coordinator.
• Sports partnership management for the Washington Football Team, Rahal Letterman Indy racing, Sacramento Kings, and San Francisco 49ers.
• Project and budget management including weekly regional syncs between all of sales and marketing.

Sep 2018 – Jan 2020 · 1 yr 4 mos · Andover, Massachusetts

• Manage all planning and logistics for 30+ events per year, both domestic and international. Events include tradeshows, industry events, partner events, and workshops.
• Coordinate all activities with outside vendors including booth and merchandise production
• Collaborate with product marketing, corporate business development, and sales to understand their objectives and how we can execute on them through product displays, demos, and messaging
• Build and deploy lead generation campaigns for events in Marketo in the form of pre & post show eblasts, landing pages, and segmented lists.
• Manage all trade association memberships

Feb 2016 – Sep 2018 · 2 yrs 7 mos · Woburn, MA

• ● Managed all projects and programs coming through the marketing services request portal. Oversee the process, work-flow and day-to-day operational aspects of the project, including workloads for the entire creative team, QA and follow-up. Projects range from B2B and B2C product launches, media campaigns, demand generation programs, sales incentive programs, channel marketing programs, events, broadcast production, and consumer acquisition and retention campaigns.
• ● Responsible for merchandise selection and ordering for regional and partner events.
• ● Produced and executed 10+ events per year ranging from small round tables to larger tradeshows, such as Black Hat, HIMSS, and Interop.
• ● Managed marketing services budget, created and tracked all vendor purchase orders and contracts.
• ● Supervised and trained marketing events coordinator

Feb 2015 – Oct 2015 · 8 mos · Greater Boston Area

• ● Grew and managed major accounts including MAPFRE Insurance, Mercedes-Benz of Burlington, Microsoft NERD, and EB Horn Jewelers by planning and managing the development and implementation of marketing/advertising programs to meet the client’s business and revenue goals
• ● Lead cross-functional teams in development and execution of cross-channel marketing campaigns including: digital, TV, print, outdoor, radio, social media and email
• ● Acted as a primary liaison between internal agency operations and our client’s marketing teams on strategy development, campaign creation & execution, and analytics to ensure on time delivery and success.
• ● Worked directly with executive management and senior level staff of client companies across various industries
• ● Managed client budgets and provided financial analysis to agency senior management on profitability of accounts and incremental opportunities for revenue growth
• ● Supervised and trained account coordinators & interns

Jun 2014 – Feb 2015 · 8 mos · Boston, MA

• ● Managed company’s promotional email and social media programs
• ● Provided promotional guidance and support for franchise owners, regional directors, general managers and local field marketers and assist with one-off requests
• ● Created and distributed field communications including monthly program overviews, weekly briefings and periodic conference calls
• ● Assisted with the development and execution of sales programs such as gift card promotions, co-op programs and website content

Oct 2012 – Jun 2014 · 1 yr 8 mos

• ● Grew and managed the Waters Corporation and American Dental Partners Inc. accounts by organizing the strategic development of ideas and plans that meet the clients’ marketing and business objectives
• ● Reported project status on a regular basis to agency and client through the use of all available communication tools: status reports, status calls, project plans, budget documents
• ● Oversaw the creation and execution of advertising campaigns by managing internal teams across all departments for best project performance, process optimization, and quality assurance. Campaigns included print, online digital campaigns, outdoor, radio, video, website development, e-newsletters, social media and paid search activation
• ● Earned new business opportunities with existing clients by identifying needs and agency capabilities for increased agency revenue
• ● Determined budgets for campaigns and then monitor the financial status to maintain profitability of the account

Jan 2012 – Oct 2012 · 9 mos

• ● Worked with senior management to develop media strategies and recommendations, including new business pitches
• ● Day-to-day management of the media plan including communicating/negotiating with vendors, managing details of the buy, execution details, and budgets/accounting specifically for the Waters Corporation, MFS, Boston University, Papa Gino’s/D’Angelos and Museum of Science accounts
• ● Planned and bought TV, radio, print and outdoor with the supervision of senior members of the media team
• ● Worked closely with the other a&g teams including Marketing, Accounting, Strategy, Emerging Technology, Brand Promotion, Creative and Analytics to integrate media plans to help meet client’s goals/objectives
• ● Mentored and trained junior level staff members as well as new team members on the agency process

Aug 2010 – Jan 2012 · 1 yr 5 mos

• Responsible for campaign set-up, account record keeping including insertion orders, vendor invoices, client authorizations, and tracking report. Specifically for the Waters Corporation, MFS, and Tribe Hummus.
• Assisted in development of media strategies.
• Provided logistical support to the media and marketing teams on many accounts, including new business pitches.
• Developed key relationships with TV, Radio, Print, and Out of Home vendors
• Integrated media plans with the digital team to help meet client’s goals as well as leverage dollars.

Mar 2008 – Jul 2010 · 2 yrs 4 mos

• Responsible for planning and executing both park-wide and off-site events year round. Events include charitable events, concerts, radio/media appearances, Park promotions, Halloween events, celebrity appearances and community events.
• Hired, trained and managed support staff and supervisory staff for both the Marketing and Entertainment departments consisting of over 120 people.
• Acted as point person on various projects such as TV shoots, photo shoots and Media Events.
• Promoted the park and generated leads by planning and exhibiting annually at 10 New England area tradeshows and events
• Assisted in the development and implementation of print, radio, online, television and outdoor advertising campaigns and reconciled and recorded advertising and general marketing expenses
• Set-up themed co-promotions with radio stations and arranged in-park appearances
• Provided logistical support for entertainment staff, assisted in set preparation, and ensured quality control of 15 - 20 performances per day
• Active member of the community serving on various committees and in various capacities with the Greater Salem Chamber of Commerce