Apurva Chawla ✨

Co-Founder

India10 yrs experience

Key Highlights

8 years in venture capital and startup investing.
Founded ConvertWise, a Shopify app for e-commerce.
Expert in marketing strategy and conversion optimization.

Stackforce AI infers this person is a SaaS and E-Commerce expert with a strong focus on product-led growth.

Contact

apurvachawla06@gmail.com LinkedIn

Skills

Core Skills

E-commerceProduct Strategy

Other Skills

ShopifyProduct DevelopmentGrowth StrategyMarketing StrategyConversion OptimizationPersonalizationEntrepreneurshipStartupsDigital MarketingMicrosoft OfficeManagementCHTMLProject ManagementLeadership

About

8 years of experience across venture capital, startup investing, and D2C softwares. Now taking a pause to reset before I make the next big move.

Experience

10 yrs

Total Experience

2 yrs

Average Tenure

6 mos

Current Experience

Stealth mode

Stealth

Nov 2025 – Present · 6 mos

Career break

Travel

Jun 2025 – Nov 2025 · 5 mos

Traveling, reading, spending time with family and friends, updating hobbies, understanding the world, and exploring new tech.

Webengage

Director - Product Led Growth

Nov 2022 – May 2025 · 2 yrs 6 mos · Hybrid

Joined WebEngage to build a new Shopify-targeted product - ConvertWise.

Convertwise

Founder

Nov 2022 – May 2025 · 2 yrs 6 mos · India

Built ConvertWise - a Shopify app designed to improve conversions and sales for an e-com business.
This was a product built under WebEngage, intending to open up a new revenue line. Didn't go too far despite some good signs.

Marketing StrategyShopifyConversion OptimizationE-CommerceProduct Strategy

Indiaquotient

3 roles

Senior Associate

Promoted

Feb 2022 – Oct 2022 · 8 mos

Saw 500+ startups in 3 years and helped some stellar founders build businesses.
Worked closely with
Giva, CityFlo, KukuFM, Lokal, Rapidbox, Vyapar, Fleetx, Powerplay, Recordbook, TopMate, Saveo, Dhiwise, Clarity, Zeme