Jan 2024 – Present · 2 yrs 4 mos · India · On-site

• I like LinkedIn. & I love reading & writing.
• my story 👇🏻
• I stumbled into sales and marketing at 17. Long before I knew those were actual job titles.
• Back then, terms like “B2B marketing” sounded like big corporate titles I could have never understood.
• All I knew was I loved connecting with people, testing ideas, and seeing what worked. Drawn to the power of words and communication, and fueled by a founder’s mindset and a “let’s just try it” attitude, I started small by selling marathon tickets for ₹30 a pop. Every sale felt like a win.
• Soon, I was building pitch decks that secured sponsorships worth lakhs.
• The secret of my energy was not Boost. It was persistence, showing up even after “no.”
• College was wide-eyed. No roadmap, but no fear either. I jumped in, made mistakes, and learned fast.
• Rejections piled up, but I kept going until things clicked.
• By my second year, I got intentional writing for the placement team and was involved in a project with the Ministry of Education. I taught myself graphic design, dabbled in video editing, and discovered the power of storytelling. These skills became my foundation used in product roles, startups, and growing my family’s business.
• Over the past eight years, I have steadily built my craft in content writing, B2B marketing, social media management, and the creation of marketing collaterals across multiple formats: text, images, carousels, and both short-form and long-form videos.
• I believe that while strategy sets the direction, disciplined execution and consistency are what create real impact.
• My journey has been diverse, starting with AIESEC's Marketing and BizDev Department, moving through startups, and sharpening communication at Toastmasters while managing my family business.
• Each step reaffirmed my love for marketing. Today, I have committed to it full-time.
• For me, it’s not just about ideas but consistent execution and creating real value.

Jan 2024 – Jul 2024 · 6 mos · Hyderabad, Telangana, India · On-site

• Product Management: Led the development of a 0 to 1 product with a potential ARR exceeding $2 million, from concept to launch.
• Customer and Stakeholder Engagement: Gathered insights from customers, subject matter experts, and domain specialists, while maintaining strong stakeholder relationships.
• Requirements Documentation: Documented comprehensive design, product, and business requirements, ensuring alignment across teams.
• Agile Execution: Oversaw the Agile-driven execution and delivery of a high-quality, bug-free product.
• Functional Testing: Conducted rigorous testing to maintain quality standards.
• Cross-Team Collaboration: Worked closely with development teams, tech architects, and engineering managers to ensure on-time, successful delivery of project stories.

Oct 2022 – Mar 2023 · 5 mos · Nagpur, Maharashtra, India · On-site

• IKS is an innovative initiative under the Ministry of Education (MoE) at AICTE, New Delhi, aimed at promoting interdisciplinary research and preserving India’s traditional knowledge for societal benefit.
• Objectives:
• Conduct interdisciplinary research on diverse fields of Indian Knowledge System (IKS).
• Preserve and disseminate India’s rich heritage and traditional knowledge across areas such as Arts, Literature, Agriculture, Sciences, Technology, Architecture, Management, and Economics.
• Educational Resource Development: Prioritizes the creation of educational materials, including:
• Course content, digital media, and multimedia resources.
• Hands-on activities and resources for school and undergraduate curriculums.
• Content designed to be easily integrated by textbook writers into school and college textbooks.
• Goal: To ensure IKS materials are accessible, informative, and incorporated into educational frameworks to enrich the academic curriculum at various levels.

Aug 2022 – Oct 2023 · 1 yr 2 mos · Nagpur, Maharashtra, India

• Project Overview: Developed a functional prototype of smart eyewear designed to aid visually impaired individuals by recognizing people and identifying potential hazards.
• Key Technologies:
• Face Recognition: Identifies individuals in front of the user.
• Distance Detection: Uses ultrasonic waves to detect obstacles up to 5-6 meters away within a 30-degree field of view.
• Hardware Utilized: Employed a Raspberry Pi, a compact computer that processes images and scenes captured by the camera to mimic human vision.
• User Alerts: Sends audio notifications to the user, associating sounds with specific individuals in a database.
• Impact: This system aims to address major challenges faced by visually impaired people, enhancing their independence and safety.

Dec 2021 – Feb 2022 · 2 mos · Nagpur, Maharashtra, India · On-site

• As an Operations and Marketing Executive, I focused on content design and strategic campaign planning.
• Event and Seminar Management: Organized successful events and informational seminars, ensuring smooth logistics and impactful delivery.
• Project Management: Demonstrated strong skills in managing complex projects, consistently driving strategic initiatives to completion.
• Results-Driven Performance: Exceeded the founder’s expectations through effective planning, execution, and a results-oriented approach.

Sep 2020 – Jan 2022 · 1 yr 4 mos · Nagpur, Maharashtra, India · Hybrid

• As VP of Marketing and Customer Experience at AIESEC, a non-profit offering international exchange programs for students and recent graduates, I held key responsibilities across marketing strategy, campaign management, and customer relations.
• Marketing Strategy: Developed and executed marketing plans aimed at:
• Raising brand awareness
• Attracting new customers
• Retaining existing customers
• Campaign Management: Led marketing campaigns across various channels, including:
• Social media
• Email marketing
• Paid advertising
• Market Research: Conducted research to identify market trends, customer needs, preferences, and competitive activities, helping to shape data-driven marketing strategies.
• Customer Experience Management: Ensured positive engagement with AIESEC throughout the customer journey, from initial contact through post-exchange follow-up.
• Customer Service Oversight: Managed the customer service team to guarantee prompt and appropriate responses to inquiries and complaints.
• Cross-Functional Collaboration: Worked closely with other teams, such as Operations and Finance, to align marketing efforts with overall organizational goals.
• Budget Management: Oversaw the marketing and customer experience budget, efficiently allocating resources to meet objectives.