Jul 2025 – Present · 9 mos · Barcelona, Catalonia, Spain · Hybrid

• Enhanced existing partner relationships by developing and implementing targeted growth strategies, resulting in 70% increase in partner revenue contribution and 50% improvement in partnership satisfaction scores.
• Built and executed comprehensive marketing strategy aligned with business goals, driving measurable increases in brand visibility and revenue growth across target markets through strategic channel positioning.
• Managed full channel lifecycle including strategy development, partner onboarding, relationship management, budget oversight, and performance analysis, improving operational efficiency by 20% while maintaining budget control.
• Expanded partner network by 25% through strategic recruitment and opportunity identification, negotiating favorable financial deal structures and establishing KPI monitoring systems that improved partner performance accountability.
• Provided actionable insights to stakeholders through in-depth analysis and reporting that highlighted performance drivers and forecasts, enabling data-driven decisions that improved channel ROI by 60%

May 2024 – Aug 2025 · 1 yr 3 mos · Remote

• Lead and mentor a team of 7+ across community management, social media, and content, as well as external agencies, driving successful product launches and community growth.
• My and my team have:
• ✪ Increased social media reach by 35% via influencer partnerships (2M+ total followers) and achieving 10x reach and 39X engagement across Twitter, Discord, Telegram.
• ✪ Developed and executed marketing campaigns that increased the value of the company’s crypto token by 25%.
• ✪ Lead training programs that increase team productivity and motivation by 30%.
• ✪ Streamlined brand communication channels that boosted KOL retention and amplification by 3x.
• ✪ Developed creative development processes that reduced campaign costs by 10%.

Jun 2023 – Feb 2024 · 8 mos · Barcelona, Catalunha, Espanha · Hybrid

• As Publishing Creative Lead I work across Riot's portfolio and serve as a bridge between the product and publishing teams throughout EMEA, covering a large collection of countries and languages to build meaningful experiences for players across all of our IPs and countries.
• I have:
• ✪ Led influencer campaigns from concept to execution, collaborating with agencies to create impactful content and promo kits.
• ✪ Coordinated the production for League of Legends Events Merchandise across 132 countries decreasing error rates by 50%.
• ✪ Streamlined the creative processes for briefings across 30+ creative vendors, negotiating contracts that decreased overall cost on creativity by 7% for the EMEA Central Publishing Hub.
• ✪ Developed Brand Guidelines for VALORANT’s VCT EMEA across 53 agency partners, and reduced error rate by more than 30%
• ✪ Delivered Creative Direction to the EMEA launch of Teamfight Tactics set, which garnered 1M visits to the campaign website.
• ✪ Led the development of VALORANT’s Spike Nation tournament and transmission branding achieving 100k+ viewers.

Oct 2020 – May 2023 · 2 yrs 7 mos · Lisboa, Portugal

• GOATPixel is Braver's arm in Gaming and Esports Communications and Production. In my position as Head of Content I oversee all creative production and delivery of content for social and activations for clients.
• In my tenure I have:
• ✪ Expanded the commercial portfolio by brokering new opportunities to media agencies - growing gaming accounts by 400%
• ✪ Enhanced IGN Portugal’s revenue via performance media-led strategies and increasing the media commercial volume by 200%
• ✪ Designed, planned and executed the launch of Pearl - VALORANT’s Portugal inspired map via innovative integrated mural, subway pop-up and entertainment festival activation in Lisbon breaking engagement records in the country.
• ✪ Developed and produced Gaming TV Shows for the biggest media group in Portugal reaching 200k+ viewers.
• ✪ Coordinated the Riot Games’ Portuguese Activation for Arcane with influencers reaching 700k+ followers and achieving 600k+ views

Oct 2020 – May 2023 · 2 yrs 7 mos · Lisboa, Portugal

• Within GOATPixel an agency specialized in Gaming and Esports Communications and Production is the Portuguese Version of IGN. In my position as Head of Content I oversee all creative production and delivery of content for social and activations.
• My team has created and implemented content production pipelines to ensure the continuous growth of the IGN platform.
• We have increased our social reach by over 200% and increased content production by 5x in the last 1.5 years.
• With our community at heart we have made connections with top tier influencers and created a top of mind position for IGN in Portugal.
• In my responsabilities
• ✪ To ensure strategic consultations for clients
• ✪ To establish trust relationships with key stakeholders and create a valuable relationship for both ends.
• ✪ To pro-actively establish New Business relations
• ✪ To keep watch over the continuous advancement of the Client Care team as well as the evolution of the client's core business.
• ✪ To ensure the quality of all services given to the clients.
• ✪ To ensure the delivery of all commitements made to clients, suppliers and other partners.
• ✪ To have a deep understanding of all matters related to Social Media and their integration with other business areas.
• ✪ To understand the business offer of the agency and integrate Social Media on all matters relevant to the clients.
• ✪ To coordenate all Social Media projects as well as manage all teams with projects where Social Media is present.
• ✪ Ensure that all deliverables are met.
• ✪ To identify aditional needs of the project and and budget management.
• ✪ To work in sync with all the Strategic/Editorial/Design

Jan 2019 – Aug 2020 · 1 yr 7 mos · Lisboa e Região, Portugal

• ➡ MY WORK
• As the Head of the Social and Communities department working with clients like Samsung, L’Oreal, ,Zurich Insurance, Nespresso, Intermarché, Sacoor, Worten and others, my responsabilities are as follow:
• ✪ To ensure strategic consultations for clients
• ✪ To establish trust relationships with key stakeholders and create a valuable relationship for both ends.
• ✪ To pro-actively establish New Business relations
• ✪ To keep watch over the continuous advancement of the Client Care team as well as the evolution of the client's core business.
• ✪ To ensure the quality of all services given to the clients.
• ✪ To ensure the delivery of all commitements made to clients, suppliers and other partners.
• ✪ To have a deep understanding of all matters related to Social Media and their integration with other business areas.
• ✪ To understand the business offer of the agency and integrate Social Media on all matters relevant to the clients.
• ✪ To coordenate all Social Media projects as well as manage all teams with projects where Social Media is present.
• ✪ Ensure that all deliverables are met.
• ✪ To identify aditional needs of the project and and budget management.
• ✪ To work in sync with all the Strategic/Editorial/Design and Programming departments.
• ✪ To create workflow methodologies and process enhancement
• Among many others but with one main objective.
• ✪ To create value.
• If I interview you for a job at our team please mention that Zanarkand is epic. It will win you major points for reading this.

Jun 2017 – Jan 2019 · 1 yr 7 mos · Lisboa e Região, Portugal

• ➡ MY WORK
• Integrated in the Content +, my responsabilities while working with clients like Ford, Sketchers, Estoril Sol Casinos, CIN Coating, Groupe SEB and others are as follow:
• ✪ Lead Generation and Campaign Management;
• ✪ Social Media Strategy;
• ✪ Content Activation and Planning
• ✪ Campaign Management
• ✪ Content Creation and Strategy.
• ✪ Data Analysis and Reporting
• ✪ Partnership Analysis for Evergreen Content
• ✪ Influencer Analysis and Evaluation
• ✪ Media Integration with Content
• ✪ Account Management

Apr 2016 – Jun 2017 · 1 yr 2 mos · Oeiras

• ➡ MY WORK
• Integrated in the Digital Marketing and Strategy Team, my responsabilities are as follow:
• ✪ Lead Generation and Campaign Management;
• ✪ Social Media Strategy, with a main focus on Facebook;
• ✪ Campaign Management - Power Editor (facebook), Twitter Ads, and Instagram
• ✪ Content Creation and Strategy.
• ✪ Data Analysis and Reporting

Jul 2015 – May 2017 · 1 yr 10 mos · Lisboa e Região, Portugal

• Social Media Freelancing
• ➡ MY WORK
• My own platform to start and hone my skills in the professional market, mostly focused on:
• ✪ Lead Generation and Campaign Management;
• ✪ Social Media Strategy, with a main focus on Facebook;
• ✪ Campaign Management - Power Editor (facebook), Twitter Ads, and Google Adwords;
• ✪ Content Creation and Strategy.

Jul 2014 – Feb 2015 · 7 mos · Algés

• Marketing Assistant
• ➡ MY WORK
• ✪ Market Research;
• ✪ Newsletter and Content Creation;
• ✪ Recruiter and Candidates Selection
• ✪ Document Translation
• ✪ Personal Marketing, and Client Communication Trainer in the Internal Academy

Dec 2013 – Jun 2014 · 6 mos · Lisboa, Lisbon, Portugal

• Curricular Internship
• ➡ MY WORK
• ✪ Media Relations and Press Releases Creation;
• ✪ Strategic Communication Strategy;
• ✪ Internal Communication
• ✪ Press Release Translation from English, Spanish and French
• ✪ Social Media Creation for NH Hotels

Oct 2013 – Mar 2016 · 2 yrs 5 mos · Lisboa, Lisbon, Portugal

• Pro Bono Marketing Creation
• ➡ MY WORK
• ✪ Marketing Proposals Creation in diverse fields;
• A project that soon became a passion, a way of honing my skills in Marketing and filling my free time with a practical exercise, and a way to make the world a better place

Jun 2013 – Sep 2013 · 3 mos · Lisboa

• Curricular Intership
• ➡MY WORK
• ✪ Responsable for production department, market prospector.
• ✪ Planning Budgets for creative pieces
• ✪ Scout suppliers for the best quality to price ratio
• ✪ Oversee all the assemblies of billboards, muppis, and field productions
• ✪ Conflict management
• Had the pleasure to oversee the production of creative pieces for brands as PrimeDrinks, RTP, Controlinveste, Leaseplan, Nivea and FCB itself

Dec 2012 – Sep 2014 · 1 yr 9 mos · Angola

• HI-FI Reviewer
• ➡ MY WORK
• ✪ Journalistic pieces concerning the worlds best audio systems

Oct 2011 – Jun 2012 · 8 mos · Lisboa

Feb 2009 – Jun 2009 · 4 mos

• Busboy
• ➡MY WORK
• ✪Keeping the supply chain
• ✪Overseeing equipment status
• ✪Preparing the necessary mixes for every cocktail
• ✪Replace broken bottles, glasses, or equipment