Parshv Jain — Business Development Executive
I’m a marketing professional working at the intersection of customer insight, communication and business strategy, with a focus on building engagement systems that drive adoption, retention and long-term value. Currently serving as the first CRM manager at a Series A fintech startup, where I helped establish the customer engagement function from the ground up, designing lifecycle programs, personalization frameworks and cross-channel communication strategies across push, WhatsApp and SMS. My work involves translating behavioral data into actionable insights and shaping how customers experience the product across different stages of their journey. I’m particularly interested in how people make decisions, how trust builds, how value is perceived, and how narrative, context and timing influence behavior. I enjoy using storytelling as a strategic tool to communicate complex ideas clearly, influence decisions and create meaningful connections between products and people. My experience spans both B2C and B2B environments, working with diverse stakeholders and tailoring messaging to different audiences. Earlier, I led strategy and operations in a manufacturing business gaining on-ground exposure to consumer behavior, pricing dynamics and product-market fit. That experience continues to shape my approach to marketing, balancing analytical thinking with practical execution. Strengths: Lifecycle & Retention Strategy · Customer Behavior Analysis · Personalisation & Segmentation · Customer Journey Mapping · Data-Driven Decision Making · GTM Strategy · Product & Growth Marketing · B2B & B2C Marketing · Strategic Communication & Storytelling · Stakeholder Alignment · Cross-Functional Collaboration · Experimentation & Optimisation Outside work, I enjoy painting, art, travelling, literature and I am a national level swimmer, interests that keep me curious and grounded. I’m particularly motivated by complex, ambiguous challenges that require structured thinking, independent ownership and strong pattern recognition, while balancing customer empathy with commercial outcomes.
Stackforce AI infers this person is a Marketing Professional with expertise in Fintech and Media sectors.
Experience: 2 yrs 11 mos
Skills
- Customer Engagement
- Data-driven Decision Making
- Market Research
- Competitive Analysis
- Business Strategy
- Product Development
- Brand Strategy
- Social Media Marketing
Career Highlights
- Established customer engagement function from scratch.
- Drove 35% CAGR revenue growth in textile manufacturing.
- Transformed brand identity for a digital-first audience.
Work Experience
POP
Central CRM Manager - Revenue (7 mos)
Tata Steel
Sales And Marketing Intern (2 mos)
M/s HK Jain
Manager (2 yrs 4 mos)
DU Beat
Head of Social Media Marketing & Brand Strategy (1 yr)
Education
Master of Business Administration at XLRI
at Delhi University
Bachelor of Commerce - BCom at Sri Guru Tegh Bahadur Khalsa College
MBA at XLRI Delhi-NCR
