Peter Coppola

Co-Founder

San Diego, California, United States42 yrs 3 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Expert in edge computing and distributed systems.
  • Proven track record in product strategy and marketing.
  • Advisory roles in multiple successful tech companies.
Stackforce AI infers this person is a SaaS and Cloud Computing expert with extensive experience in product management and marketing.

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Skills

Other Skills

Product LaunchSoftware DevelopmentStrategic PartnershipsCloud ComputingMobile DevicesStart-upsUser ExperienceMarketingAnalyticsSystem ArchitectureIPLead GenerationLeadershipProduct DevelopmentSolution Selling

About

Former executive and leader with background in: Edge computing, distributed computing, Content delivery (CDN), embedded systems, networking, enterprise software, connected car and telematics. Currently serving as advisor to: Datazoom, PavedRoad.io Past advisory roles include: eBook Technologies (acquired by Google), Streamcore Systems (acquired by ORSYP), iMemories (acquired by Shutterfly), Doublewide Software/Accenia and 4Blox Skills: Product Strategy, Product Management, Product Marketing, Go To Market Strategy, Positioning, Market Development and Strategic Alliances.

Experience

42 yrs 3 mos
Total Experience
2 yrs 6 mos
Average Tenure
8 yrs 10 mos
Current Experience

Pavedroad

Strategic Advisor

Oct 2019Sep 2024 · 4 yrs 11 mos

  • PavedRoad is a service and software for enterprises that provides a simple to use framework to create and deploy cloud-native applications. PavedRoad is the first complete and open-source approach to bringing Continuous Integration/Continuous Deployment (CI/CD), Software Delivery Operations (SDO) and Agile with a high degree of success to any company.

Edge gravity by ericsson

VP/Head of Product Management and Product Marketing

Apr 2018Jan 2019 · 9 mos

  • The Edge Gravity Unified Delivery Network is our live edge cloud platform, built in partnership with broadband service providers to deliver the next generation of edge scale applications from targeted industry verticals.
  • Deliver to the Edge with the Unified Delivery Network: a global ecosystem of Service and Content Providers collaborating to meet customer's expectations for next generation edge scale services.
  • https://www.edgegravity.ericsson.com

Datazoom

Advisory Board Member

Jun 2017Present · 8 yrs 10 mos

  • Datazoom is an enterprise technology company offering a novel approach to the collection, processing, and delivery of consumer application and digital experience data. The cloud-based Data-as-a-Service Platform offers unique capabilities to support industries that leverage media and advertising, and is fully built on AWS. Publishers, media platforms, measurement companies and other technology vendors are our Customers.

Vidscale(acquired by ericsson)

Chief Product Officer

May 2017Apr 2018 · 11 mos · Greater San Diego Area

  • Unified Delivery Network (UDN) is a distributed edge compute platform that enables services such as content delivery to be deployed on service provider access networks.
  • Our first service, is a massively scalable global content distribution network (G-CDN) and ecosystem allowing services to be optimized and scaling the delivery of over-the-top (OTT) services and high quality video content.

Basho technologies, inc

SVP, Product and Marketing

Jun 2014May 2017 · 2 yrs 11 mos · Greater San Diego Area

  • Responsible for product strategy/management/marketing, demand generation, sales development and corporate marketing at Basho. Basho is distributed systems company in the Big Data space. Basho develops the worlds most resilient distributed NoSQL databases, Riak KV a key-value database and Riak TS the only commercial grade purpose built time series NoSQL database. Our databases are used by fast growing Web businesses and by one third of the Fortune 50 to power their critical IoT, web, mobile and social applications, and their public, private and hybrid cloud platforms.

Limelight networks

2 roles

VP, Product and Solutions Marketing

Jan 2013Jun 2014 · 1 yr 5 mos

  • Limelight Networks, a global leader in digital content delivery, empowers customers to better engage digital audiences by enabling them to manage and deliver digital content on any device, anywhere in the world.
  • Report to the CMO and own global management of product, content and solutions marketing, responsible for all launches marrying product GTM with sales enablement activities and sales cycle accelerators, including sales tool and collateral development, competitive positioning and analysis, strategy and delivery of sales education.
  • Also responsible for leading initiatives, standards and new business model development around cooperative content delivery with network operators including CDN federation and transparent caching integration.

VP, Products

Nov 2007Dec 2012 · 5 yrs 1 mo

  • Senior member of management team during strategic transition from content delivery focus (CDN) to integrating delivery with Digital Presence management. Reported to EVP of Sales, Marketing, Product and Services. Responsible for product strategy, product management, product marketing and deal deal desk/offer management.
  • Established product strategy, defined requirements via a team of product managers. Negotiated key licensing deals.

4blox, inc

Advisory Board Member

Jul 2007Oct 2009 · 2 yrs 3 mos

  • Software company dedicated to improving iSCSI SAN performance.

Unwired vehicles

Co-founder/President

Jun 2005Jul 2007 · 2 yrs 1 mo

  • Founded company to pursue opportunities in integrating pervasive Internet access and computers in vehicles for consumer infotainment and personal productivity.
  • Developed product strategy, led product development and marketing efforts.

Doublewide software (renamed accenia)

2 roles

VP of Engineering (Interim)

Promoted

Sep 2004Mar 2005 · 6 mos

  • Funded by USVP and Walden International, DoubleWide Software was renamed Accenia, Inc. I was hired as an interim executive to run product development and quality assurance. I managed the team through delivery of version 2 of a multi-platform virtualized embedded system simulation product.

VP of Marketing (Interim)

Dec 2003Aug 2004 · 8 mos

  • Interim marketing executive hired to develop initial corporate and product positioning. Helped launch company into the embedded software simulation tool market.

Akonix systems

VP Product Marketing

Nov 2002Dec 2003 · 1 yr 1 mo

  • As VP of Product Marketing and acting VP of Marketing I was responsible for all product marketing, marketing communications and press relations for provider of Instant Messaging and P2P security software.

Aerocast (acquired by motorola)

VP, Marketing and Product Management

Oct 2000Oct 2002 · 2 yrs · San Diego, CA

  • Aerocast spun out of Motorola with additional funding from Liberty Media. As VP of Product Management, I was part of the system architecture team and led a group of product managers in the definition of a broadband streaming video network service that included video portals for broadband operators, video streaming CDN and IP DRM for content protection and monetization.
  • Led the product definition for the initial version of the service that was deployed to AT&T and Comcast cable subscribers with content from ESPN including the first internet coverage of an X-Games event.
  • Later added responsibility for all product marketing, marketing communications and press relations.

Unwired express

Director, Product Marketing

Jul 2000Oct 2000 · 3 mos

  • Company relocated position to Columbia, MD.
  • Responsible for initial corporate positioning at this ill-fated mobile context application server technology company. Part of the team that developed the product vision and requirements and expected user experience for the initial deliverable.

Wind river systems

Product Marketing Director

Jun 1999Jun 2000 · 1 yr

  • Responsible for the creation and implementation of all marketing activities to support the sale of Wind River's networking products.

Routerware, inc. (acquired by wind river)

VP of Marketing

Sep 1998Jun 1999 · 9 mos · Newport Beach, Ca

  • Responsible for all product planning and marketing programs for product line that included Windows networking clients and portable networking source code products. Developed separate corporate identify called iVasion to market Windows VPN, PPPoE and NAT clients.
  • Led effort to reposition the company leading to acquisition by Wind River.

Netmanage

Director of Product Marketing

Jan 1996Jan 1998 · 2 yrs · Cupertino, CA

  • NetManage's TCP/IP core product line was marketed under the name Chameleon and allowed corporations to communicate and access information using such functions as terminal emulation, file and printer sharing, electronic mail and messaging, Internet browsing and X-Windows support.
  • Responsible for all messaging to customer base, demand and lead generation, creation of collateral and sales tools, and pricing and positioning for $70M business unit. Integrated products and personnel from several acquisitions (NetSoft, Relay, FTP Software).

Age logic (acquired by netmanage)

Director Of Engineering

Mar 1995Dec 1995 · 9 mos · San Diego

Pacer software

VP of Engineering

Sep 1988Mar 1995 · 6 yrs 6 mos

  • At this leading supplier of Macintosh connectivity solutions I started as an Engineering Manager and later held several roles including in Engineering, OEM Sales, Channel Sales, and Product Management.
  • VP of Engineering responsible for all of development, customer support and QA and key member of executive staff until Pacer's acquisition by AGE Logic in 1995.

Stratus computer

Sr. Software Engineer

Jan 1983Jan 1987 · 4 yrs

  • Developed kernel code to support implementation of SNA protocols/products on Stratus VOS.

Prime computer

Marketing Technical Support Specialist

Jan 1981Jan 1983 · 2 yrs

  • Marketing Technical Support
  • Responsible for sales training and support, beta programs and provided product planning support for operating system and X.25 products.
  • Software Specialist - International Operations
  • Regional Operating Systems Specialist for Prime's International Distributor Operations. Responsibilities included training, consulting, support and developing custom products.

Education

Northeastern University

Jan 1980Jan 1983

Franklin High School

Jan 1977Jan 1980

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