Dec 2025 – Dec 2025 · 0 mo

• What if every child grew up knowing that no sky is too high and no dream is too distant? Anything You Can Be is a vibrant, illustrated journey through the lives of India’s most iconic women. From the classroom-defying courage of Savitribai Phule to the starlit adventures of Sunita Williams, these aren't just biographies; they are blueprints for bravery. In an inspiring children’s book celebrating real-life Indian women whose courage, dedication, and dreams have shaped the world around them.

Aug 2024 – Nov 2025 · 1 yr 3 mos · Hybrid

• Run Swiggy Instamart’s operating units including dark stores operations, warehouses, network expansion, and hyperlocal growth.

Apr 2023 – Jun 2024 · 1 yr 2 mos · Mumbai, Maharashtra, India

• Lead the Supermarkets organisation- responsible for P&L delivery.

Nov 2020 – Apr 2023 · 2 yrs 5 mos · Mumbai, Maharashtra, India

• Lead the Buying and Merchandising organisation. Responsibilities include category growth and profitability , cash-on-cash metrics, inventory and working capital.

Nov 2019 – Oct 2020 · 11 mos · Bengaluru, Karnataka, India

• Ola Cabs is India’s leading mobility platform and one of the world’s largest ride hailing companies, with presence in India, UK, Australia and New Zealand.
• Led the sales organization of over 1700 people; custodian of top line delivery and accountability of the P&L
• Worked across categories and functions to design and deliver strategic growth plans- both in existing markets and white spaces

Nov 2016 – Oct 2019 · 2 yrs 11 mos

• Head of all channels and shopper marketing initiatives. Responsible for design and deployment of channel programs, driving category agendas in lead markets, and all micromarketing activities. Led a direct team of ten managers, and an extended team of over 70 across the country.

Nov 2014 – Nov 2016 · 2 yrs

• Led innovation and mix development for the spreads, dressings, and desserts portfolio for South Asia. Brands include Kissan (India’s largest ketchup and jam brand), Blue Band (Pakistan’s leading margarine), Astra (Sri Lanka’s leading margarine), Flora and Rafhan (Pakistan’s iconic food brand).
• Responsibilities included working on the category strategy for the region, and identifying opportunities for the innovation funnel
• Additional responsibility of leading the digital strategy for the foods business in the region
• Kissan achieved market leadership for the first time ever, with highest ever brand equity scores
• Recipient of the Global Food’s President Award for outstanding performance in 2015

Aug 2013 – Dec 2014 · 1 yr 4 mos

• Managed the facial cleansing portfolio and Men's skin care category.
• Launched HUL's foray into premium men's skin care- Pond's Men in India

Feb 2013 – Jul 2013 · 5 mos

• Manage the Pond's mass portfolio as a business unit with full accountability for the portfolio P&L.
• Strengthen the equity of the brand by developing and executing the annual brand marketing plan, including consumer activation, consumer and trade promotions and customer activation in order to fulfill brand objectives
• Plan and manage the 360 degree media deployment including TV, radio, print, on-ground and rural for the various campaigns to build salience and trial

Dec 2012 – Feb 2013 · 2 mos · Greater Boston

• Lead a client facing team of Associates, Analysts and Managers to deliver solutions across all of Affinnova’s products that help clients effectively develop new products, revitalize existing brands, design packaging, and create marketing campaigns.
• Recruit, integrate and develop the team to support the continued high growth of the organization
• Deliver excellence to drive repeat business
• Mentor team members while leveraging other functions to build ‘horizontal’ networks across teams and functions

Dec 2010 – Dec 2012 · 2 yrs · Greater Boston

• Affinnova is the global leader in consumer-driven innovation. We pioneered the use of evolutionary algorithms in the development and marketing of consumer products, services, and online assets.
• Responsible for leading the strategic thinking, design and management of project execution to help clients effectively develop new products, revitalize existing brands, design packaging, and create marketing campaigns.
• Work closely with Client Services and manage a team through the design, execution, and analysis process
• Specific responsibilities include Account Development, Project Management and Team Management
• Worked on projects spanning various stages in the marketing and innovation process across various categories such as Processed Food and Beverages, Personal Care, Technology and Apparel

Sep 2009 – Dec 2010 · 1 yr 3 mos

• In house consultant, spearheading the Go-to-Market strategy of the company nationally, across both urban and rural markets.
• Development of cutting edge, technology aided systems to triple the rural distribution footprint and take urban coverage to the next level. This project was the recipient of the Unilever Chairman's award for 2010.
• Conceptualized a financial model involving partnerships with other sectors like telecommunications for sustainable for coverage expansion
• Developed next generation business ideas and detailed networks for implementation of projects to deliver a competitive edge in the space of customer development and marketing strategy
• Designed and published the internal analyst report for customer development that aided top management to make critical business decisions

Mar 2007 – Feb 2010 · 2 yrs 11 mos

• Handled the Home & Personal Care and the Foods&Beverages businesses in South India
• Recipient of the Director’s Award for outstanding growth delivery in 2007
• Led a team of 36 people across managerial, executive and officer cadre to manage a sales area that covered over 21,000 points of sale
• Planned and successfully implemented the new age distribution system, leading the transformation to consolidate the business
• Translated channel wise brand building objectives into sales deliverables, formulating and implementing strategic micro-marketing plans and planning new product launches

May 2006 – Mar 2007 · 10 mos

• Brand Innovation: Was involved in designing the portfolio strategy for fabric conditioners over the next five years and the re-launch of the brand with a new formulation and positioning in Unilever Thailand
• Brand Activation: Anti-competition strategy formulation, new launch analysis and activation design
• Trade Marketing: Analyzed Promotion Pressure for the Hair category in Modern Trade and derived ideal promotion intensity for maximizing return involving a promotion spend reduction of 11.5%

Apr 2005 – Jun 2005 · 2 mos

• Was awarded a Pre-Placement Offer based on performance
• Designed a relationship management model for different segments in the personal loan cross sell base for effective targeting, thereby achieving over 25% increase in conversions. Developed customized creatives for direct
• mailers and e-mailers for the different segments in collaboration with multiple agencies
• Achieved cost cuts of over 40% by designing and implementing a process that enabled better tracking across channels
• for cross sell of the personal loans product, Ready Cash and reduced the turnaround time of the SMS channel by 100%

Jan 2003 – Jan 2004 · 1 yr