Guillaume Antonietti

Co-Founder

Paris, Île-de-France, France28 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Founder of three successful companies.
Expert in customer orientation and consumer behavior.
Strong background in market research and digital marketing.

Stackforce AI infers this person is a Customer Experience and Market Research expert with a strong entrepreneurial background.

Contact

Skills

Other Skills

Customer InsightMarketing StrategyDigital MarketingSegmentationMarketingSPSSInternational MarketingRetailConsumer BehaviourMarket AnalysisE-commerceFMCGAdvertising ResearchCompetitive AnalysisConsumer Behavior

About

Experienced manager with a demonstrated history of working in the market research industry. Skilled in Companies Customer orientation, Consumer Behavior, Customer Insight, Retail, and E-commerce. Strong entrepreneurship professional, founder of 3 successful companies, Côté Clients, BrandBirds and the Customer Orientation Score (COS).

Experience

28 yrs 3 mos

Total Experience

4 yrs 11 mos

Average Tenure

12 yrs 2 mos

Current Experience

Apm - association progrès du management

Expert APM

Sep 2022 – Present · 3 yrs 8 mos

Formation de dirigeants à la culture client

Vivarte

Directeur transformation client

Oct 2019 – Sep 2020 · 11 mos

Le COVID nous a tué :-)

Bva

Senior Executive Partner

Mar 2018 – Sep 2019 · 1 yr 6 mos

Helping companies make customer centricity happen

Academics for business

2 roles

Co founder of the Customer Orientation Score (COS)

Mar 2014 – Present · 12 yrs 2 mos

Customer centricity in the company is a prerequesite for the the management of the customer experience. The Costumer Orientation Score is the scientific way to assess companies' customer orientation. We help them finding the right levers across the whole company to be more customer focus. Already more than 120 diagnostics done (25 000 employees) from every industries (B to B & B to C).

Fondateur

Jan 2014 – Present · 12 yrs 4 mos

J'aide les entreprises à développer leur culture client en basant mon expertise sur des outils scientifiques

Côté clients

Founder

Jan 2006 – Feb 2018 · 12 yrs 1 mo · Lyon Area, France

Fondateur et dirigeant.
J'ai cédé Côté Clients à BVA en 2018

Décathlon

Customer intelligence Manager

Nov 1999 – Dec 2004 · 5 yrs 1 mo · Lille

I Created the department and launched the surveys Decathlon needed to connect with customers.
I was in charge of the development of the customer knowledge among the company.
I had the chance to collaborate actively with the Marketing director creating Kalenji born in 2004.