Alsie L.

Digital Marketing Specialist

Dubai, United Arab Emirates6 yrs 2 mos experience

Most Likely To Switch

Key Highlights

Led comprehensive stablecoin analysis with Visa partnership.
Built marketing functions from scratch in multiple companies.
Expert in institutional marketing for onchain data products.

Stackforce AI infers this person is a Marketing Leader in the Fintech and Web3 sectors, specializing in data-driven strategies.

Contact

Skills

Core Skills

Marketing StrategyBrand ManagementData-led ResearchPublic Relations

Other Skills

Strategic Marketing ManagementProduct MarketingContent StrategyReport productionPartnership managementWeb Content WritingTeam LeadershipTeam BuildingStrategic CommunicationsBranding & IdentityBrand MarketingMarketing AutomationDigital MarketingDigital MediaCommunication

About

I lead marketing at Dune — one of the most trusted onchain data platforms in crypto, serving 20,000+ teams across institutional finance, blockchain protocols, and the global developer ecosystem. Eight years in tech and digital asset marketing. Exclusively web3 since 2019. I've built marketing functions from zero across brand, product, growth, content, events, and PR — and scaled them through every major market cycle. At Dune, I've touched virtually every product line, partnership, and major milestone. My scope spans institutional enterprise marketing, developer product launches, in-depth industry reports, global event production, and a complete company rebrand. Most recently, I led the production of the Dune × Visa Local Stablecoin Report — the most comprehensive analysis of non-USD stablecoins published to date, covering 200+ stablecoins across 20+ fiat currencies. What I focus on: - Institutional and enterprise GTM for onchain data products - Data-led research and report production at scale (partnered with Visa, Artemis, Steakhouse Financial, Keyrock, and 100+ protocols) - Developer product marketing: APIs, data connectors, and blockchain infrastructure - Brand, PR, and executive visibility in the digital assets space - Full-cycle event production across DuneCon and major industry conferences My approach is organic-first and insight-driven. I treat budget as a lever, default to earned channels, and hold a high bar for creative quality. Comfortable in ambiguity, early-stage environments, and cross-functional teams across APAC, EMEA, and the Americas.

Experience

Dune

Marketing Lead

Mar 2024 – Present · 2 yrs 1 mo

Building and owning Dune's marketing function as onchain data moves from crypto-native tooling to institutional infrastructure. Sole marketing hire for the first year.
Scope: brand, product marketing, content, events, PR, growth, and partnership marketing across 400+ teams.

Strategic Marketing ManagementBrand ManagementProduct MarketingContent StrategyPublic RelationsMarketing Strategy

Swan

Marketing Manager

Aug 2023 – Mar 2024 · 7 mos · Toronto, Ontario, Canada

Joined Swan as the first marketing hire, built the function from the ground up, and grew the team to five. Swan is an AI L2 blockchain focused on decentralized cloud computing — a technically complex product requiring clear, compelling positioning for developer and crypto-native audiences.
Owned brand voice, content strategy, and go-to-market execution across channels. Worked closely with product and engineering to shape messaging around protocol milestones, build community presence, and establish Swan's voice in a competitive infrastructure landscape.

Strategic Marketing ManagementWeb Content WritingMarketing StrategyTeam LeadershipTeam BuildingBrand Management

Covalent

Brand PR Manager

Oct 2021 – Apr 2023 · 1 yr 6 mos · Vancouver, British Columbia, Canada

Led brand and communications for Covalent, a multichain blockchain data infrastructure provider serving developers and enterprises. Responsible for media relations, PR strategy, and brand positioning across the web3 developer ecosystem and institutional data space.
Built and maintained relationships with key crypto and tech media, coordinated product announcements and partnership communications, and supported Covalent's growth as a leading infrastructure layer in the multichain ecosystem. Developed messaging frameworks that translated complex blockchain data concepts for both technical and non-technical audiences.

Strategic CommunicationsPublic RelationsBranding & IdentityBrand ManagementBrand Marketing

Forj

Regional Marketing/PR Director

Dec 2020 – Sep 2021 · 9 mos · Toronto, Ontario, Canada

Directed regional marketing and PR strategy at Forj (formerly Bondly Finance), a web3 NFT and creator economy platform. Led market expansion efforts across Asia, managing localized brand narratives, community growth, and media relations in parallel with the North American team.
Built and managed a regional team of social media and community managers, launched the company's presence across multiple platforms, and developed market-specific brand playbooks. Oversaw partnership marketing, influencer strategy, and campaign execution — including high-profile NFT collaborations with global artists, celebrities, and gaming brands.

Fore media

Marketing Associate

Jan 2019 – Jan 2021 · 2 yrs

Fore Media provides digital marketing solutions for Shopify vendors — helping e-commerce brands grow through performance-driven campaigns and channel strategy ( Paid, SEO, organic social, emails, and new media). Joined as a marketing specialist and progressed into a management role, leading a team across campaign planning, content, and analytics.
Built a foundation in data-driven decision-making, operational efficiency, and building repeatable marketing processes.