Apr 2023 – Jun 2024 · 1 yr 2 mos · Hyderabad, Telangana, India · On-site

• As a PPC Specialist for France, I manage campaigns on the Amazon France marketplace, focusing on driving sales and optimizing performance. I implement innovative strategies to enhance sales, conduct thorough keyword research and product analysis, and perform detailed market analysis to stay ahead of trends. My role includes monitoring product placements and serving as the point of contact for catalog follow-ups and weekly sales reports. I also handle the coordination of vouchers, lightning deals, and 7-day deals. Additionally, I plan and execute strategies for major events such as Prime Day, Fall events, Black Friday, and Cyber Monday to maximize impact and drive revenue.

Jan 2022 – Jul 2022 · 6 mos · Bengaluru, Karnataka, India · On-site

• As the Channel & Growth Marketing Lead, I oversee the execution of campaigns across multiple e-commerce platforms. In this role, I am responsible for creating enticing coupons and deals that drive customer engagement and conversions. I also manage customer inquiries and FAQs to ensure seamless communication. I have successfully onboarded products onto leading e-commerce platforms such as Amazon, Flipkart, Myntra, Snooplay, The Mom Store, Firstcry, Golisoda, Jiomart, Swiggy Minis, and Meesho. Additionally, I focus on expanding retail presence by identifying offline stores and organizing events, including setting up play areas in schools, malls, hospitals, and apartments. I continuously analyze and implement marketing strategies to optimize growth across both global and Indian marketplaces.

Oct 2018 – Jan 2022 · 3 yrs 3 mos · Coimbatore, Tamil Nadu, India · On-site

• In my role, I have conceptualized and executed successful e-commerce campaigns, driving significant growth and engagement across various platforms. I planned and implemented comprehensive marketing strategies tailored to target audiences, utilizing insights from detailed market research to inform decisions and optimize outcomes. My expertise extends to time-sensitive marketing initiatives, where I strategically planned and executed social media campaigns, enhancing brand visibility and customer engagement. Additionally, I have a strong background in Customer Relationship Management (CRM), ensuring sustained customer satisfaction and loyalty. A key highlight of my experience is organizing and exhibiting at various retail events, where I effectively showcased products and engaged with potential customers, further boosting sales and brand awareness.

Jun 2017 – Sep 2018 · 1 yr 3 mos · Coimbatore, Tamil Nadu, India · On-site

• I conducted in-depth research into clients' preferences and backgrounds, working closely with creative and strategy teams to align efforts with client needs. My experience spans business analysis, including requirement gathering, analysis, management, and planning, ensuring comprehensive understanding and execution of project goals. I also played a key role in developing new financial strategies, and integrating project management to streamline processes and achieve objectives. Additionally, I maintained detailed documentation to ensure project clarity and continuity throughout all stages.