Jun 2021 – Jul 2022 · 1 yr 1 mo · Remote

• Growth Marketing team leader with a mandate of driving growth and engagement for WordPress.com by making sure the right customers receive the right message at the right time. Acting as the subject matter expert for all things lifecycle, automation, email, and cross channel personalized campaigns on a global scale.

Mar 2021 – Present · 5 yrs 2 mos · Remote

• I help startups of all sizes and work with founders and marketing leaders to setup up a growth strategy and figure out efficient ways to prioritize channels and eventually grow a team.
• Things I specialize in:
• Lifecycle marketing, engagement, retention, growth loops, understanding users
• Email marketing, email deliverability
• Content strategy, channel optimization, podcasting
• Marketing operations, reporting, analytics, attribution, dashboard building, CDPs and DWH for marketers
• Experimentation, A/B testing, Conversion rate optimization
• Team management, agile dev, sprint planning, design thinking, building a marketing roadmap
• Career transition, job hunting, hiring
• Productivity, working asynchronously

Jun 2020 – Present · 5 yrs 11 mos · The Internet

• Founder and Host of the Humans of Martech podcast/blog, proudly sponsored by Knak, MoEngage, GrowthBench and RevenueHero. Check it out humansofmartech.com. On the show we talk to the smartest minds who work at the intersection of marketing, technology, data, privacy and AI. You'll hear from real stories, mindful strategies and marketers that work in the trenches. If you’re serious about carving a craft in one of the most exciting and in demand industries, join us on our quest to get more humans into martech.

Jan 2020 – May 2021 · 1 yr 4 mos · Remote · Remote

• I helped the newly formed marketing team at Close setup up their Marketing Automation and Operations function. Close is a B2B SaaS CRM for SMBs backed by dominant content marketing in the SaaS sales space. The company runs lean, counting less than 50 fully remote (before it was cool) employees, bootstrapped and profitable.
• My mandate was to drive lead volume and quality and improve marketing efficiencies. I led the strategic and implementation phases of a full tech stack migration out of a 8 year old Hubspot instance to a fresh stack that includes a new blog with Ghost, Convertflow for on site personalization, Customer.io for workflow emails, Appcues for in-app, Klipfolio/Amplitude for dashboards, Close for CRM, Segment + Zapier and more!

Nov 2019 – Jan 2020 · 2 mos

• Klipfolio is a dashboard tool for marketers. During my 3 years at Klipfolio, I led the marketing automation team (Senior Manager) followed by the whole digital marketing team (Director). I led a team of 5 and our objective was to grow revenue and increase conversion rates across the funnel. I owned lead gen targets and shared trial targets with sales. We redefined demand generation, lifecycle + lead scoring and the entire sales process.
• We ran a stack of Marketo and Salesforce and implemented an experimentation culture and leveled up our ability to constantly test new innovative ways to scale up customer acquisition across a range of industries and channels.

Oct 2018 – Nov 2019 · 1 yr 1 mo

Feb 2017 – Oct 2018 · 1 yr 8 mos

Jan 2018 – May 2021 · 3 yrs 4 mos · Ottawa, Canada Area

• The Ottawa Digital Marketing Certificate Program - ottawadmc.ca (spent 170+ hours researching and designing course content). Learn advanced digital marketing skills in a certified, 10-week, part-time, hands-on program that focuses on today’s essential digital marketing tools and areas of expertise.
• I teach (part-time) the Marketing Automation and Technology module which is 15+ hours of in class practical lectures on topics like lead generation, email marketing, lifecycle nurturing, segmentation, martech, lead scoring, lead management, account based marketing, reporting and analytics...

Feb 2016 – Jan 2017 · 11 mos · Ottawa, Canada Area

• Chipworks was a <100 person tech company before it was acquired by TechInsights during the end of my tenure. I started as a Marketing Specialist and quickly took the reigns of Pardot and Salesforce and led a small team of demand gen marketers.
• We created repeatable and scalable demand generation campaigns to convert visitors into active prospects and reported on results to all key stakeholders. I also led the design, implementation and provided training for a new lead management process inside Salesforce to improve alignment between marketing and the international sales team.

Jan 2013 – Feb 2016 · 3 yrs 1 mo · Ottawa, Canada Area

Dec 2012 – Jan 2016 · 3 yrs 1 mo · Ottawa, Canada Area

• My first stint at entrepreneurship was co-founding a small digital marketing company focused on helping local brands define their digital strategy and determine which vehicles and technologies had the most impact with their target audiences.
• Our services included branding, logo design, email template design, WordPress design, created several online assets like posters, blog images, infographics, and other graphics.

Sep 2011 – Aug 2012 · 11 mos · Ottawa, Canada Area

• A COOP internship that turned into a year long fast tracked degree in the world of marketing agencies. I created advertisement products for various clients in order to help them position themselves as leaders in sustainability and drive sales in existing and future markets.
• I also designed a creative sustainability report as well as infographic visual marketing materials for several clients geared towards informing stakeholders of the company’s progress on their sustainability initiatives.

Jan 2011 – May 2011 · 4 mos

• One of the coolest Marketing and Communications branch of government is the domestic and international branding teams. I worked on the review of current segmentation strategies and the analysis of consumer shopping studies to present new ideas on retail promotion, web and social media marketing. Dived into statistical analysis, data visualization, data mining and real-time analytics.

May 2010 – Aug 2010 · 3 mos

• Designed the layout for an interactive website and marketing materials for presentations, brochures, logos and posters. Assisted in defining marketing strategies and executing tactics for a defined market.