Jan 2025 – Apr 2026 · 1 yr 3 mos

Oct 2023 – Jan 2025 · 1 yr 3 mos · Remote

Dec 2020 – Oct 2023 · 2 yrs 10 mos · Delhi, India · Hybrid

• Built and put our account-based marketing framework on autopilot by streamlining sales enablement processes
• Hired & led a team of 6 marketers who executed 500+ 1:1 and 15+ 1:few Account Based Marketing (ABM) campaigns that helped reduce the CAC by ~45% & shortened the sales cycle. We impacted the pipeline by $1.1M MRR
• Co-developed and implemented a Go-To-Market strategy for AdPushup's full-stack video monetization. These efforts created an upscaling opportunity of $192K MRR
• Initiated customer marketing efforts that created an additional pipeline of $160K MRR
• Created the event IP for 'The First Fold' - an exclusive event for publishers that has now been conducted in 15 countries
• Got acquired by Geniee
• Following AdPushup's acquisition by Geniee, I built the marketing engine of Geniee International from scratch in SEA
• Achieved activations worth $1M ARR in the first few months through outbound and account-based marketing efforts
• Automated inbound lead transfer and outreach processes to activate accounts worth $10.6M in ARR
• Stakeholder management with sales and senior leadership to build affinity for marketing. Implementing AdPushup's playbook

Apr 2020 – Dec 2020 · 8 mos · Delhi, India · On-site

• India has 1 therapist per ~100,000 people. Canopy aimed to solve this problem by automating mental healthcare to make it accessible to anyone with a smartphone, regardless of their income or language
• Responsible for MVP adoption, building a GTM plan, and developing our therapist partners
• Failures: multiple failed attempts at delivering the MVP for the right niche; beta users were unwilling to pay for the service; trial and error on various GTM plans did not work out
• Learnings: entrepreneurial mindset; stakeholder management; bias for action; frugality

Dec 2019 – Mar 2020 · 3 mos

• Curated a marketing plan for a global logistics giant based out of Africa after a thorough analysis of industry and global events
• Handled agency rebranding, corporate decks, and pricing plans for prospects
• Worked on 250+ marketing case studies for the website blog
• Prepared a social media calendar, wrote copy, and designed graphics for the socials of the agency. This drove 50 times more traffic to the site and added 4 new clients to the pipeline

Dec 2019 – Feb 2020 · 2 mos · India

• Kotler`s World Marketing Summit was a platform where the industry leaders from across the world come together to initiate conversations to strengthen the belief of creating a better world through marketing.
• Led a team of 7 members responsible for student outreach across 50+ Indian B-schools.
• Negotiated the terms to collaborate with 15+ media partners to cover the event.
• Ideation, curation and planning of the Event Marketing Campaign on offline & online channels for the student audience.
• Worked directly with the Events International team in close sync with Philip Kotler

Oct 2019 – Sep 2020 · 11 mos · Aryabhatta College

• The Startup Club is a student-run project under the guidance of the Wadhwani Foundation and the National Entrepreneurship Network.
• The objective is to inspire and educate the 'wannabe entrepreneurs' and empower them with the tools to be successful entrepreneurs.
• As the Founder & CEO of the Club, I performed the following tasks:
• 1.) Rolled out advertisements and onboarded a core team.
• 2.) Led the team for a training session conducted by Wadhwani Faculty to familiarize us with the "Learnwise Platform" and the Startup Club members from other Indian institutes.
• 3.) Recruitment of a 15-member team to help execute the club's activities.
• 4.) Organized webinars, guest lectures, and other activities.
• 5.) Consulted EY's B2C Unit to prepare an outreach strategy for their CAFTA Treasury Course that later got registrations from 1000+ students in their inaugural batch.
• 6.) Organized the "The Startup Festival", the Annual Flagship Festival of the club.
• A detailed report of the Fest and the teaser video are attached below.