Jan 2026 – Present · 3 mos

• CMO for 13 countries: Australia-New Zealand-Fiji-Papua New Guinea-Pacific Islands | team size: 50+ | 17 categories | South Pacific Hub leadership

Jan 2024 – Feb 2026 · 2 yrs 1 mo

• CMO for 4 countries: Malaysia, Indonesia, Singapore & Brunei | team size: 35+ | 10 categories | South ASEAN Hub leadership

May 2022 – Jan 2024 · 1 yr 8 mos

• Leading innovation across all product categories, services, channels and transformative initiatives- for the Indian Subcontinent. Have successfully delivered renovations with the support of a multi-functional team of Innovators, brand marketers, packaging, design and foresight experts.
• Delivered superior relaunches across core portfolio: valued at 5000+ cr retail value

Mar 2019 – May 2022 · 3 yrs 2 mos

• Leading 5 categories for India across Oral Care and Personal Care. 2 categories are 100% digitally driven.
• Mentoring a team of 6 managers, 3 individual contributors.
• Size of business in consumer value 2000+ Crs, Available via 6 Mn+ points of distribution.
• Complete P&L, Product Innovation, communication (creative and media) and commercial ownership.
• Driving the commercial plan across 7 production sites.

Apr 2017 – Mar 2019 · 1 yr 11 mos

• Global Toothpaste strategy for Whitening, Freshening and upcoming ‘Naturals’. Championing commercialization of breakthrough technologies, new product development, commercial evaluation and eventual launch readiness, while also leading strategic portfolio development, communication framework to strengthen core equities. Worked closely with global technology centre, regional Innovation centers and co-owned large projects for US, LatAm and Europe.

Aug 2015 – Apr 2017 · 1 yr 8 mos

• Oral Care Marketing for Asia Pacific Region. Leading toothpaste category Insighting, innovation ideation, rapid prototyping, portfolio and pricing strategy, and leading communication campaigns that ran across the regional markets- Thailand, Malaysia, Philippines, Taiwan, Hong Kong and China.

Jun 2014 – Jul 2015 · 1 yr 1 mo

• Managing a multi brand portfolio including India's No.1 Toothbrush brand
• Portfolio size- 400 crs+ annually

Nov 2013 – Aug 2014 · 9 mos

• Managing a diverse multi-category portfolio plus leading a strategic cross category initiative

Jul 2012 – Oct 2013 · 1 yr 3 mos

• Managed 2 premium brands within the Toothpaste category. Executed an uber-premium launch running a 360 IMC campaign, and crafted new communication grounded in true local insight

Nov 2011 – Jun 2012 · 7 mos

• Worked on concept, product, creative execution and unique go to market articulation for India specific innovation.

Jul 2010 – Nov 2011 · 1 yr 4 mos

• A Retail Environment-RE specialist, with detailed understanding of RE specific shopper behavior, possessing relevant insights & by synthesising the information available (ACN, Internal Reads, Researches, Trade/channel knowhow, competitive context) devised business & 5P plans to further develop & leverage the RE to deliver on KPIs while effectively managing spends.

Jun 2009 – Jun 2010 · 1 yr

• Managed customers, reinforced distribution Infrastructure & helped deliver business across all categories, while ensuring excellence 'in-store', in Greater Mumbai Area
• Scope: 20,000 directly covered retail stores, managing a diverse team comprising of 8 individuals, 17 distributors, indirect salesforce of 100 Salesmen, 45 merchandisers

Jun 2008 – May 2009 · 11 mos

• Managed customers, reinforced distribution Infrastructure for Madhya Pradesh
• Managed a team of 5 direct reportees, 8 indirect reportees, 125+ distributors
• The YoY growth was the highest among all Areas in West India during the period

Jun 2007 – May 2008 · 11 mos

• Inducted into CP with the Business Leadership Program [BLP], a 1-year, cross-functional training program, with stints across functions of- Sales & Marketing, SCM, Factory, HR