Dec 2021 – Sep 2023 · 1 yr 9 mos · India

• ● Set up and maintain a portfolio of Google Ads & Facebook campaigns for a large range of different clients.
• ● Consulted with clients about their online marketing campaigns and make campaign adjustments and recommendations in line with their objectives.
• ● Built PPC campaigns from scratch including keyword research, ad copy creation, landing page optimisation, creatives testing, Tof, Mof, Bof audience research, custom audience creation, conversion tracking setup and campaign management.
• ● Write effective ad copy messages for better conversion rate and high click through Rates.
• ● Implement Bidding strategies that yield low cost and high revenue.
• ● Monitor competitor activities at regular intervals and act accordingly.
• ● Analyse website traffic, using Google analytics (UA & GA4).
• ● Importing and exporting campaigns from one platform to other using bulk editing tools like Google Ads Editor.
• ● Implemented advanced features of Ads like Remarketing, Conversion Tracking, Dynamic Remarketing for the E-Commerce websites.
• ● Maintain historical reports and prepare performance reports to measure ROI, CPA and conversion rates
• ● Work on different Ad formats to achieve the expected goal ( ROI/Traffic/Revenue)
• a) Google Search Ads
• b) Performance Max
• b) Google Display Network Ads
• c) Google Shopping Campaigns ( GSC )
• d) Dynamic Search Ads ( DSA )
• e) Remarketing lists for search ads ( RLSA )
• f) Dynamic Remarketing Ads
• ☛ Update ads on Google to reflect the ongoing promotions and offers running on the website
• ☛ Optimize campaigns regularly to improve performance.

Sep 2020 – Dec 2021 · 1 yr 3 mos · Indore, Madhya Pradesh, India

• Roles and Responsibilities as PPC Executive :
• To manage Amazon, Google, and FB PPC campaigns.
• Plan content for Google ads and FB ads and get campaigns created.
• Find out potential keywords for Amazon and Google campaigns and launch new ad campaigns.
• Daily monitoring of ad campaigns and get reports created.
• Implement changes in the campaigns and optimize them for better results.
• Follow up customers for reviews and ratings through emails.
• Coordinate with Amazon and eCommerce team and suggest the changes in the listing and images, if needed.

Jan 2020 – Sep 2020 · 8 mos · Indore Area, India

• 1) Production planning and Inventory control.
• 2) Creating and Tracking all types of campaigns and their performance.
• 3) Planning Headline search ads (Sponsored brands) for top-performing products.
• 4) Extracting, manipulating and analyzing the data of sales growth and planning an action for the enhanced sales figure.
• 5) Analyze query trends and create keywords packs, bids and budget suggestions; gather and analyze data at the campaign level.
• 6) Cataloging, listing optimization, A+ cataloging, and rich content development.
• 7) Taking Initiatives geared towards overall buisness development.

Jan 2018 – Jan 2020 · 2 yrs

• Developed and implemented social media strategies for clients based in the UAE, across multiple platforms, resulting in increased brand awareness, audience engagement, and follower growth.
• Conducted market research and competitor analysis specific to the UAE market, identifying unique selling propositions and developing brand positioning, messaging frameworks, and visual identity guidelines for clients operating in the region.
• Successfully managed client relationships with clients, understanding their business objectives within the local market and providing proactive recommendations and strategic solutions to achieve their marketing goals.
• Utilized data analysis and reporting to track performance metrics for campaigns, optimizing strategies and delivering regular updates and actionable insights to clients operating in the region.
• Actively stayed updated on industry trends and best practices within the market, implementing innovative digital marketing techniques to drive results for clients based in the region.