Feb 2025 – Present · 1 yr 2 mos · On-site

Oct 2024 – Present · 1 yr 6 mos

• India’s first dedicated user research conference, designed to bring together practitioners, business leaders, academics, and startup founders to advance research-driven design. I lead the vision, curation, and strategy of the conference — ensuring it fosters meaningful conversations, shares actionable insights, and inspires the adoption of user-centered thinking across industries.
• Through IGNITE, I’ve built a platform that celebrates curiosity, amplifies emerging voices in research, and encourages organizations to place users at the center of their product and business decisions.

Nov 2023 – Present · 2 yrs 5 mos · Hybrid

• Susego is a slow fashion brand for men, rooted in Indian heritage crafts and sustainable practices. As Co-founder, I lead the brand’s vision — driven by my user research practice — to create clothing that is timeless, meaningful, and kind to both humans and the earth.
• Susego began with a simple observation: most men’s clothing today feels synthetic, disposable, and disconnected from its origins. That curiosity led me on a journey to understand the true cost of fashion — exploring natural fabrics, handwoven textiles, and plant-based dyes.
• In building Susego, I focus on:
• Leading brand strategy grounded in user insights and real-world needs
• Researching sustainable, artisan-led production systems
• Experimenting with small-batch, low-impact garment creation
• Partnering with local tailors and craft communities to minimize waste
• Shaping a product and brand philosophy centered on comfort, longevity, and care
• At its heart, Susego is about pausing, choosing with intention, and finding a little susego — calm, ease, contentment — in what we wear.

Jan 2023 – Present · 3 yrs 3 mos · Hyderabad, Telangana, India · Hybrid

• As a mentor at T-Hub, I work closely with early-stage founders to help them build products grounded in real user needs and market realities. My focus is on guiding startups to:
• Identify and validate problem–solution fit through user research.
• Define and understand their target user segments.
• Conduct rapid, low-cost user testing to shape MVPs.
• Translate user insights into actionable business and product strategies.
• I’ve mentored 100+ startup founders across India and international cohorts through T-Hub’s Rubrix, Blitz, and Student Founder programs — helping entrepreneurs move from assumptions to evidence-based decisions.
• Through one-on-one sessions, workshops, and review panels, I’ve supported founders in uncovering real market opportunities, refining their products, and building stronger investor narratives grounded in user insights.

Oct 2022 – Present · 3 yrs 6 mos · Hyderabad, Telangana, India · On-site

Aug 2022 – Aug 2022 · 0 mo

Aug 2020 – Jan 2024 · 3 yrs 5 mos

• As President of the Hyderabad Chapter at the Association of Designers of India (ADI), I led operations and strategic initiatives for the regional chapter.
• ADI is India's foremost professional body representing over 5,000 designers, design firms, schools and institutions.
• During my tenure, I contributed to:
• Grew chapter membership by 25% through targeted outreach and developing value-add member services
• Established partnerships with industry associations, academic institutions and government agencies to advance the design sector
• Through committed volunteer leadership at ADI Hyderabad Chapter, I aimed to catalyze growth of the design community, encourage knowledge sharing across disciplines and establish stronger academia-industry linkages.

Apr 2018 – Aug 2020 · 2 yrs 4 mos

• As General Secretary of the Hyderabad Chapter at the Association of Designers of India (ADI), I was responsible for managing administration and strategic planning for the regional chapter.
• As a key member of the Chapter's executive committee, my core focus areas included:
• > Streamlining administrative processes and governance mechanisms
• > Formulating annual plans and budgets in alignment with broader ADI goals
• > Leading initiatives on education, industry linkages, policy advocacy and professional development
• > Managing communications and public relations
• > Building partnerships with government agencies, academic institutes and corporates
• > Tracking Chapter metrics and exploring expansion opportunities
• > Organizing networking events, exhibitions and outreach activities
• During my tenure, I helped strengthen ADI Hyderabad Chapter's role as an impactful industry platform advancing the wider design sector through knowledge sharing, skilling and community building.

Aug 2017 – Present · 8 yrs 8 mos · Hyderabad Area, India

• User Connect Consultancy is a User Research Consulting firm steeped in over years of professional experience in User Research.
• We empower businesses to make well-informed, strategic decisions, generate new concepts and enhance existing products and services by translating the perspectives of their end-users into clear, action-oriented outcomes.
• We specialize in delivering a systemic understanding of users by studying their behaviors and uncovering their underlying latent needs and aspirations.
• Our approach is rooted in the practice of Human-Centered Design that places users at the heart of the design and development process.
• UCC can help your organization with:
• Ethnographic Research
• Persona Creation
• User Journey Mapping
• Usability Testing
• Eye Tracking Studies
• Expert Reviews
• Benchmarking Studies
• Design Thinking, Empathy and User Research Workshops

Apr 2015 – Jun 2017 · 2 yrs 2 mos · Hyderabad Area, India

• Was previously DLabs at ISB Hyderabad

Feb 2011 – Mar 2015 · 4 yrs 1 mo · Hyderabad Area, India

Jun 2008 – Feb 2011 · 2 yrs 8 mos · Hyderabad Area, India

Feb 2007 – May 2008 · 1 yr 3 mos · Hyderabad Area, India

May 2006 – Jan 2007 · 8 mos · Hyderabad Area, India

Mar 2005 – May 2006 · 1 yr 2 mos · Bengaluru Area, India

Jun 2004 – Dec 2004 · 6 mos · Hyderabad Area, India

• Worked on my diploma project for six months, to develop an e-learning module for new hires.

Nov 2003 – Mar 2004 · 4 mos · Bengaluru Area, India

Jan 2000 – Jan 2000 · 0 mo · Bengaluru Area, India