Sep 2019 – Mar 2022 · 2 yrs 6 mos · Bangalore

• Alliance Data Card services was rebranded as Bread Financial in March 2022.

Jul 2018 – Jan 2019 · 6 mos · Bangalore

• Brands Handled : Unibic, Florsheim, Attilio, Box of Brands
• Unibic Cookies and Snack Bars day to day marketing and promotional requirements were taken care for pan India market, apart from the other promotional and marketing requirements for Middle East and Global markets.
• Florsheim, a 126 year heritage lifestyle brand hailing from USA, was launching an EBO, a first of its kind in India, and it was successfully executed in terms of launch campaign, outlet branding, mall branding and other promotional activities. Also, defined the brand guidelines and Rewards loyalty program for the country and executed it across the markets.
• Attilio, an Italian lifestyle brand launched in India, was defined with its brand guidelines for the country. Handled the day to day marketing and promotional requirements for outlets across the country.
• Box of Brands, a newly introduced retail brand for shoes and accessories, was launched in Bangalore, India. The 11 new exclusive brands starting from its name to packaging was successfully handled and launched in the market.

Dec 2014 – Jun 2018 · 3 yrs 6 mos · Bangalore

• Brands Handled : Kalyan Jewellers, MVR Cancer Centre, AVITIS
• Kalyan Jewellers – the largest Jewellery brand in the country and the biggest client of the agency was independently handled.
• One of the most challenging brand, that spends more than Rs.300 crores per annum for its advertising and marketing activities, which also pays a top retainer fee in the country.
• Worked in a team that was responsible for a 35% increase in the retainer fee, and in winning many awards at Ad Club Cochin.
• Completely handled all their day to day Marketing and Advertising requirements, Print campaign, Outdoor, Digital Media and website requirements, Collaterals and In-store branding across India, UAE, Kuwait and Qatar.
• Liaison between various vendors across India and Middle East for the simultaneous release of Ad campaigns, Marketing and Promotional activities.
• Involved in production of TVC, Photo Shoot, Events and Promotions, Showroom launches, Packaging etc.
• Apart from Kalyan Jewellers, also handled two Healthcare clients based in Kerala – MVR Cancer Centre and Avitis.

Sep 2014 – Dec 2014 · 3 mos · Bangalore

• Brands Handled : Bosch, Siemens, AIS, Reddonatura
• Handled clients such as Bosch India (Automotive Aftermarkets Division), Siemens India (Process Instrumentation Division), AIS Glass, Reddonatura
• Siemens PI first ad campaign after its launch in the country (Print, Outdoor, and Social Media) was successfully handled.

Apr 2011 – Mar 2014 · 2 yrs 11 mos · Mumbai, Manipal and Bangalore

• Brands Handled : Times of India, Sbarro, The Asia Curry House, Jawed Habib, DAMAC, TATA Motors, Punjab Tourism, Bank of India, IOB, Canara Bank, Manipal University, TAPMI, Red Chief, Indiana Hospital, Definer Ventures
• Played a significant role in building corporate office, apart from the branch office at Mumbai.
• Introduced loyalty programs for JH Xpreso for the first time, and handled their corporate ads and packaging designs for their newly introduced range of products.
• Tata Nano (Nano for all) print ad was much appreciated by the client and was circulated among all their western zone dealer offices, corporate office and social media.
• Corporation Bank’s newly launched unique service – Corp Doctor Plus, was given pan India reach through EDM campaign, and successfully generated a whopping business of 13.5 crores plus, within a short time span and limited budget.
• Generated new clients such as Indiana Hospital, Mangalore, and Karnataka Bank, held through multiple pitches. Karnataka Bank’s Mobile Banking TVC and print campaign were successfully executed.
• Handled projects internally for Manipal Group such as Manipal Group HR ads, Manipal Hospitals and Manipal University ads, TAPMI admission campaign etc
• Sbarro (the 4th largest Pizza brand in the world) South India Print and BTL activities, Packaging designs, Social Media projects were handled.
• Executed TVC for Canara Bank and also acted in the same TVC as a Bank Manager, since the client was keen for me to be a part of it [ http://tinyurl.com/q7ucb8q ]
• Pitched in for new clients such as The Asia Curry House, Times of India and their projects were handled successfully.

May 2010 – Jul 2010 · 2 mos

• Worked for Summer Internship as Management trainee in EXIM Department