Apr 2021 – May 2024 · 3 yrs 1 mo · London, England, United Kingdom

• Sinch brings businesses and people closer, enabling customer engagement at scale. Its market-leading communications platform allows businesses to reach every mobile phone on the planet through mobile messaging, voice, video, and email.
• In my role at Sinch, I managed the global Product Marketing organization, growing it from 4 people to a world-class team of 20. I also oversaw global partner marketing and analyst relations. My focus was on positioning Sinch's extensive product portfolio and scaling up the product marketing organization for success. Working in a high-growth environment with a diverse, global portfolio required significant prioritization, support for regional teams, and in-depth product and market knowledge.
• Primary Responsibilities:
• Led and nurtured a growing Product Marketing and GTM team
• Implemented product marketing processes
• Drove improvements across Sinch product web pages, enhancing UVs, conversion rates, and content quality
• Executed global campaign delivery
• Public speaking at market events, analyst briefings, customer events, and press engagements
• Held full ownership of global product launches and implemented the NPI process
• Defined Sinch's category positioning and creation in new markets
• Managed analyst relations and responses to inquiries
• Supported event messaging, website messaging, and integrated major acquisitions into a unified Sinch product portfolio
• Rolled out a competitive intelligence program globally
• Enabled sales teams with strategic insights and resources
• Managed co-marketing with Sinch's tier 1 global partners

Apr 2019 – Apr 2021 · 2 yrs · London, United Kingdom

• Managing the EMEA Product Marketing, Web, SEO & Email Marketing teams with 7 direct reports. I am focused on delivering all messaging, positioning and go-to-market campaigns to drive the RingCentral EMEA product portfolio. This role requires me to think strategically and deliver on the market outputs, working closely with teams locally and offshore to continue RingCentral’s market growth trajectory.
• Primary Responsibilities:
• Lead and nurture a growing Product Marketing and GTM team
• Deliver email campaigns across both prospective and existing customers
• Accountable for web delivery, increasing UV’s and lead generation
• Implement and execute EMEA go-to-market plans
• Public speaking at market events, analyst briefings, customer events and press
• Ownership and delivery of all EMEA releases, content, marketing alignment and budgets
• Part of the EMEA Management team delivering ongoing growth and success for the business
• End-to-end responsibilities for delivering all aspects of marketing programs, including definition, content creation, execution, results and ROI
• Manage and support Product Marketing capabilities for channel and carrier partners

Apr 2018 – Apr 2019 · 1 yr · London, United Kingdom

• Director of Product Marketing for RingCentral, managing the EMEA Product Marketing team and driving product marketing deliverables for RingCentral EMEA and strategic telecom partners. Working collaboratively with RingCentral teams globally to deliver projects and develop product messaging and positioning.
• Primary Responsibilities:
• Lead & nurture a growing Product Marketing team: support the team and provide guidance, strategic vision and develop the team further
• Plan & deliver global brand GTM activities : previously delivered new launches into Europe and Australia
• Product positioning: lead collaboration of marketing and product teams to develop and refine positioning and messaging that highlights what makes us different from our competition
• Portfolio and pricing: define and lead our strategy for a competitive value proposition supported by a strong portfolio of packages and pricing strategy to maximise profitability and product usage
• Hold analyst & industry expert sessions: representing the RingCentral brand and Product Marketing organisation to the analyst community
• Represent RingCentral at industry events & in the media: present and position our solutions at industry events globally, speaking publicly to highlight our competitive differences and what makes us the leaders in UCaaS
• Market analysis & competitive differences: keeping up to date on market changes and ensuring the RingCentral competitive positioning is always aligned
• Identify opportunities & develop effective strategies: work with sales & product to identify any opportunities and act swiftly to develop strategies to maximise the benefits
• Roadmap: drive the engagement with product management leadership to establish a continuous feedback loop to influence the product roadmap
• Ownership of EMEA timelines, deliverables, budgets & product launches: co-ordinate with multiple teams globally to manage smooth and effective launches which create differentiation within our market

Jul 2015 – Apr 2018 · 2 yrs 9 mos · London, United Kingdom

• Senior Product Marketing Manager for RingCentral, driving product deliverables for RingCentral EMEA and strategic telecom partners. Working collaboratively with RingCentral teams globally to deliver projects and successfully on-board and launch RingCentral solutions.
• Primary Responsibilities:
• Delivery of projects to client’s expectations achieving timely and quality delivery
• Identify key stakeholders within the carrier and RingCentral organisations
• Develop and manage the detailed end to end delivery plan for launch of solutions with partners & carriers
• Tracking & monitoring status of projects, prioritising multiple demands, & ensuring the partners are kept regularly informed throughout
• Hold regular project meetings, documenting these and distributing minutes/actions to the team.
• Set and own roadmap for large telecom partners
• Understand the target customers, end-users and partner ecosystems
• Work with partners to communicate/develop roadmap, manage releases, train partners/sales on product functionality
• Sales enablement
• Write detailed user stories, work with design to bring form to function
• Oversee the development of the projects (working with engineering)
• Monitor on-going operations of the solution, including evaluating effectiveness and ongoing improvements
• Demo product capabilities and present to executives and stakeholders
• Own product usage KPIs & drive adoptions
• GTM activities for new product launches & software release cycles
• Building product roadmap strategies
• Manage RFP process
• Conduct market/competitive analysis
• Develop internal & external marketing collateral across digital & print

May 2014 – Jul 2015 · 1 yr 2 mos · London, United Kingdom

• Managing the digital footprint for RingCentral EMEA.
• PRIMARY RESPONSIBILITIES
• Devising strategies to drive online traffic to the company website
• Tracking conversion rates and making improvements to the website
• Developing and managing digital marketing campaigns
• Manage product information, launches and lifecycle content
• Help establish the RingCentral brand, thought leadership and market education through innovative digital programs on local online properties
• Utilising a range of techniques including paid search, SEO and PPC
• Overseeing the social media strategy for the company
• Managing online brand and product campaigns to raise brand awareness
• Managing the redesign of the company website
• Improving the usability, design, content and conversion of the company website
• Responsibility for planning and budgetary control of all digital marketing
• Evaluating customer research, market conditions and competitor data
• Review new technologies and keep the company at the forefront of developments in digital marketing

Apr 2012 – May 2014 · 2 yrs 1 mo · Newbury

• Worked as part of the Online Production Team which is responsible for administering & maintaining all of the Vodafone online domains.
• PRIMARY RESPONSIBILITIES
• Manage the delivery of eCommerce content via a number of CMS
• Become the point of contact for all ATG content entry/management
• Work closely with the eCommerce team to ensure a high quality delivery in terms of time and cost
• Planning work delivery schedules to maximise efficiencies in content deployments
• Produce digital projects from start to end: Arrange all required resource, plan delivery dates with stakeholders and deliver all requirements
• To work as part of a project team to deliver the required sales content and experience
• Drive quality in the sales experience ensuring accurate product details and pricing
• Effectively improve the quality of all content that is delivered
• Manage content and increase traffic on Vodafone's mobile news site: myweb.vodafone.uk

Nov 2011 – May 2012 · 6 mos · London, United Kingdom

• 6 month contract-
• Online campaign executive at Elsevier Setting up and managing campaign capabilities for Elsevier's European, Middle East, Africa and Latin American level. I am responsible for managing and delivering campaigns on the web shops and analysing the effectiveness using campaign management tools.
• PRIMARY RESPONSIBILITIES
• eCampaign Management and Delivery:
• Creating and managing campaigns across EMEA&LA. Setting up email campaigns, editing HTML, Proofing and feeding back on results.
• eMarketing:
• Creating company wide best practices, advising on the customer segment, reviewing and editing creative and putting together a campaign test strategy.
• Campaign Analysis:
• Provide a detailed campaign analysis on every campaign.
• Project Management:
• Managing various projects simultaneously across EMEA&LA sites, deliver campaigns in time and provide sufficient analysis for each campaign and manage stakeholders involved in each project.

Nov 2010 – Nov 2011 · 1 yr · Warwick

• Responsible for marketing campaigns for number of different markets which Calor operates in. Working on B2B and B2C marketing, managing national and local campaigns and also providing analysis on campaign effectiveness.
• PRIMARY RESPONSIBILITIES
• Campaign management:
• Producing campaign briefs to deliver to a number of stakeholders, design and deliver campaign communications, analysing campaigns mid campaign and post campaign.
• Managing product markets:
• liaising and networking with a range of stakeholders, e.g. customers, colleagues, suppliers and partner organisations, communicating with target audiences and managing customer relationships, sourcing advertising opportunities and placing adverts in the press (local, regional, national and specialist publications) and on the radio.
• Managing the production of marketing materials, including leaflets, posters, flyers, newsletters and e-newsletters and DVDs, writing and proofreading copy, liaising with designers and printers, organising photo shoots, arranging for the effective distribution of marketing materials, maintaining and updating customer databases, organising and attending events such as conferences, seminars, receptions and exhibitions, sourcing and securing sponsorship, conducting market research such as customer questionnaires and focus groups, contributing to and developing marketing plans and strategies, managing budgets, evaluating marketing campaigns, monitoring competitor activity, supporting the marketing manager and other colleagues.
• Solely responsible for:
• National portable heater campaign
• Marketing for North & Scotland Calor centres
• Sponsorship (including Dundee Utd)
• Trade shows
• Creation & maintenance of Calor centre intranet
• Product marketing

Jul 2009 – Oct 2010 · 1 yr 3 mos · Newbury/London

• Client based role with Vodafone in Newbury. Supporting the online marketing team with the content management of the eshop http://shop.vodafone.co.uk/. Within this role I worked alone, managed teams on and offshore, delivered projects within tight deadlines worked on creative copy, managed queries and provided feedback online, consumer journey management and held a number of meetings with stakeholders and clients.
• This role was the same as with Vodafone.

Aug 2008 – Jul 2009 · 11 mos · Newbury

• This role was to support the online team and marketing team with the testing and implementation of their new e-commerce site, the role evolved to allow me to become the lead content editor and manage the e-shop content on a day-to-day basis.
• I worked through from a retail position into head office and was kept on when the e-commerce platform was outsourced by the company taking over: SapientNitro