Aishwarya J Badan — Business Development Executive

I’m a strategic communicator with 8+ years of experience helping brands earn trust, manage reputation, and show up with clarity in a crowded world. I’ve led communications for high-growth, high-impact brands like Groww, EaseMyTrip, Digi Yatra, TeamLease, and KAYAK. My role has spanned media relations, executive visibility, stakeholder engagement, and brand storytelling — all anchored in business understanding and strategic alignment.Across these campaigns, my work has been recognized with industry accolades including:- Gold at IMAGEXX 2021 for Groww’s ‘Ab India Karega Invest’ campaign- Gold at Kaleido Awards 2025 and Silver at E4M IPRCCA 2025 for Digi Yatra’s D-KYC campaign- Certificate of Excellence at SABRE 2024, Indian Television Awards 2024 and AFAQS Communicon 2025 for EaseMyTripI work where brand storytelling, media insight, and smart strategy come together. Whether it’s helping CXOs tell their story, managing reputational moments, or driving earned-first visibility — I focus on communication that creates value, not just visibility.With an MBA in Communication Management from Symbiosis and an M.Sc. in International Business from the University of Essex, I bring a blend of strategy, business sense, and creative thinking. Recognized as a PRCA Trailblazer 40 under 40, I stay curious, grounded, and always committed to work that makes brands stronger and stories sharper.Let’s connect if you believe that great communication isn’t just about making noise — it’s about making meaning.You can reach me at: aishwarya.jayaraman91@gmail.com

Stackforce AI infers this person is a Public Relations and Strategic Communication expert with a focus on brand management.

Location: Bengaluru, Karnataka, India

Experience: 10 yrs 3 mos

Skills

Public Relations
Media Strategy

Career Highlights

Award-winning strategist with multiple industry accolades.
Expert in brand storytelling and media relations.
Strong background in strategic communication management.

Work Experience

Strategic Growth Advisors Pvt. Ltd.

Account Director (2 mos)

V360 Group

Account Director (3 mos)

On Maternity Leave (5 mos)

Associate Account Director (2 yrs)

Senior Account Manager (4 yrs 3 mos)

Senior PR Executive (1 yr 9 mos)

Public Relations Executive (2 yrs 1 mo)

Ketchum Sampark

Account Executive (5 mos)

Madura Fashion & Lifestyle (Aditya Birla Fashion & Retail Ltd.)

Intern (2 mos)

Atma - An Accelerator for Education

Communication Intern (1 mo)

Infosys BPO

Process Executive (8 mos)

Marksanspharma Ltd

Management Trainee (5 mos)

Education

Graduate Certificate in Public Policy (Advanced) programme at The Takshashila Institution

Master of Business Administration (MBA) at Symbiosis School of Media and Communication, Bengaluru

Master's degree at University of Essex

Bachelors In Commerce (Accounts & Finance) at V. G. Vaze College Of Arts, Science & Commerce

Science at Kendriya Vidyalaya

at Kendriya Vidyalaya

at GrowthSchool

Advanced Public Policy at The Takshashila Institution

Aishwarya J Badan

Business Development Executive

Bengaluru, Karnataka, India10 yrs 3 mos experience

Highly Stable

Key Highlights

Award-winning strategist with multiple industry accolades.
Expert in brand storytelling and media relations.
Strong background in strategic communication management.

Stackforce AI infers this person is a Public Relations and Strategic Communication expert with a focus on brand management.

Contact

Skills

Core Skills

Public RelationsMedia Strategy

Other Skills

Strategic PlanningMedia RelationsLinkedInLead GenerationTeamworkEnglishMicrosoft OfficeResearchMicrosoft ExcelSocial MediaMarket ResearchCustomer ServiceBusiness AnalysisEntrepreneurshipInternational Relations

About

Experience

10 yrs 3 mos

Total Experience

2 yrs 6 mos

Average Tenure

2 mos

Current Experience

Strategic growth advisors pvt. ltd.

Account Director

Feb 2026 – Present · 2 mos · Bengaluru, Karnataka, India · Remote

V360 group

6 roles

Account Director

Oct 2025 – Jan 2026 · 3 mos

On Maternity Leave

Apr 2025 – Sep 2025 · 5 mos

Taking time to embrace a new chapter in life as a parent. This period is focused on nurturing, learning, and personal growth — all of which enrich my perspective as a professional. Looking forward to bringing renewed energy, motivation, and outlook.

Associate Account Director

Promoted

Sep 2023 – Sep 2025 · 2 yrs

Senior Account Manager

Jun 2019 – Sep 2023 · 4 yrs 3 mos

Senior PR Executive

Promoted

Jun 2019 – Mar 2021 · 1 yr 9 mos

Creating strategic plans and monthly reports for the clients
Managing up to 5 clients at a time
Interaction with the media across different cities for the clients and
deriving maximum media exposure for the client
Building a brand name for the client over a period of time

Public Relations Executive

May 2017 – Jun 2019 · 2 yrs 1 mo

Ketchum sampark

Account Executive

Dec 2016 – May 2017 · 5 mos · Bengaluru, Karnataka, India

I was responsible for Content Development

Madura fashion & lifestyle (aditya birla fashion & retail ltd.)

Intern

Apr 2016 – Jun 2016 · 2 mos · Bengaluru, Karnataka, India

 I was responsible to carry out cost analysis of printing & stationery expenditure and submit a detailed report mentioning about the discrepancies, recommendations and possible online vendors.

Atma - an accelerator for education

Communication Intern

Oct 2015 – Nov 2015 · 1 mo · Mumbai Metropolitan Region

 I have played an instrumental role in promoting the event ATMA Unite, 2015 on all social media platforms and creating a database of contacts of different publications. An important part of my role here was to analyse the various social media platforms using analytical tools.

Infosys bpo

Process Executive

Dec 2013 – Aug 2014 · 8 mos · Banglore Area, India

 With Bengaluru based Infosys, I was relied upon to deliver services which defined Service level commitments, and drive the operation effectively by following and applying the industry best practices
 Ensured appropriate quality controls and adherence to standards of performance through which operational administrative and management services were maintained
 Key accountability included processing orders, forms, applications and requests for information using the in-house suite of software applications.

Marksanspharma ltd

Management Trainee

Apr 2012 – Sep 2012 · 5 mos · Mumbai Metropolitan Region

 Planned and prepared monthly reports pertaining to logistics operations. Carried out cost control activities and ensured timely implementation of key projects. Specialized in handling key responsibilities including back office operations to ensure smooth functioning of the department
 Prepared accurate export/ inland documents; strived to develop and maintain excellent working relationships with overseas clients