Oct 2022 – May 2025 · 2 yrs 7 mos

• Handling platform search metrics for Instamart and improve customer experience and conversion with marketing and product initiatives.
• Revamped category assortment at an overall level for Instamart with strategic planning, data driven analysis, market trends, consumer insights and competitor benchmarking.
• Handled growth marketing charter for new initiatives - managing all marketing comms & merchandinsing from WhatsApp, Emails, Push Notifications to app Home Page banners and cards.
• Led product development and seasonal promotions, boosting category revenue and growth.
• Executed targeted marketing campaigns to attract new users, retain customers, and reactivate dormant ones.
• Improved platform search metrics, reducing null searches and no-clicks by 2% and 1.5%.
• Developed a competitive pricing strategy, raising gross margins for key categories by 10%.
• Enhanced product availability, cutting waste and increasing 0-day shelf-life product availability to 89%. Coordinated sale events with cross-functional teams for maximum visibility.
• Compiled monthly performance reports for leadership review and expanded private label market share, growing the F&V product range by 47% in six months.

Jul 2021 – Nov 2022 · 1 yr 4 mos

• Manage sell side of the Fresh (fruits, vegetables and flowers) category to achieve the target revenue goals.
• Ensure inventory levels for all core SKUs are maintained at healthy level to improve customer engagement while ensuring minimal wastage.
• Control pricing for the assigned category in accordance with the competitor prices while maintaining the minimum margins.
• Create collections and plan merchandising actions during event and BAU days to boost sales and increase active users for the platform.
• Market trend analysis, competitor analysis, promote seasonal SKUs and launch new SKUs accordingly.

Nov 2018 – Dec 2020 · 2 yrs 1 mo · India

• Drive the business for a set of Men’s Wear brands with an average monthly GMV of 15 Cr. with focus on growth and increasing market share. Manage relationships with brand partners & establish Myntra as the preferred destination for customers as well as brand partners.
• ● Intake / OTB management - Monitor inventory situation & plan inwards based on the DOH plan & plan timely RTVs
• ● Selection – making season level buy plans / assortment plans, based on past performance & growth / revenue targets to ensure that the category is well represented
• ● Review style level performance based on metrics such as ROS, Sell through, RPI, RGM
• ● Category visibility planning & interventions – planned events, banners for respective brands to boost revenue.
• ● Identify gaps in product offerings & subsequently introduce new products / categories / on-board new brands
• ● Managing pricing – follow up with brands on securing timely discounts and updating the same, control pricing internally as per planned GM / RGM. Working closely on discounting based on profitability requirements.
• Worked closely with planning team and Brands for PI – PO Processing. Manage inward and GRN of stocks, managing PCR inventory, Cataloging and stocks RTV of assigned category.

May 2018 – Nov 2018 · 6 mos · Gurgaon, Haryana, India

• Driving business growth by assisting BDM in converting leads into successful deals. Contract and commission negotiation for onboarding new properties. Performing quality audits at the properties according to a predefined checklist, Transforming the signed property to the OYO standards, Vendor Management and Procurement in coordination with the Supply Chain team, Branding of the transformed properties as exclusive properties of OYO, and making them live on the Oyo platform for customer booking.

May 2017 – Jul 2017 · 2 mos · Noida Area, India

• Quantity Survey of Luxury Residential Project at Gurgaon - DLF Crest.

Jul 2016 – Jun 2018 · 1 yr 11 mos · Noida Area, India

• Assisting the Business Development team of RICSSBE in effective management of organizations coming for placements and guiding the eligible candidates for it.

Jul 2015 – Jun 2016 · 11 mos · West Bengal, India

• Ensured smooth functioning of site work and its completion within the stipulated time
• Handled the laborers at the job site while ensuring their complete safety
• Procurement of raw materials for the manufacture of bricks/blocks
• Managed production keeping a strict check on the quality
• Marketing of the finished products via various media and creating liaison with people
• Took care of the load and dispatch of the finished goods to the buyers

Sep 2014 – May 2015 · 8 mos · Greater Delhi Area

• Design and Proof checking of R.C.C building and structures using software and manual calculations.

Jan 2014 – Apr 2014 · 3 mos · New Delhi Area, India

• Site execution of all civil and structural works at the Construction site of Additional Office Complex of Supreme Court of India and related activities.

May 2012 – Jun 2012 · 1 mo · East Sikkim, Sikkim, India

• Detailed study on the steps of Construction of a Hydroelectric Power Plant Project

Dec 2011 – Dec 2011 · 0 mo · Kolkata, West Bengal, India

• Analyzed the process of water treatment to make it fit for drinking and performed various tests to verify the same.

May 2011 – Jun 2011 · 1 mo · Kharagpur Area, India

• Case study on Dam reservoir interaction during a seismic activity