Prabhash Kataria

CEO

India12 yrs 1 mo experience

Key Highlights

  • Led high-impact growth initiatives at major tech companies.
  • Expert in go-to-market strategies across multiple industries.
  • Proven track record in managing significant P&L responsibilities.
Stackforce AI infers this person is a growth-focused leader in EdTech and FinTech industries.

Contact

Skills

Core Skills

Gtm StrategyRevenue GenerationProfessional MentoringGrowth StrategiesUser Growth

Other Skills

AnalysisAnalyticsBusiness Objects Data IntegratorBusiness PlanningBusiness Process ImprovementBusiness StrategyCategory ManagementCross-functional Team LeadershipCustomer Lifecycle ManagementData AnalysisGrowth HackingGrowth MarketingMarket ExpansionMarket ResearchMarketing

About

Business growth & strategy leader with global experience across E-commerce, FinTech, OTT, EdTech & SaaS. I’ve led high-impact go-to-market, growth, and revenue initiatives at Amazon, YouTube, Paytm, Dell, and multiple startups—driving 0→1, 1→10, and 10→1000 scale journeys. BITS Pilani & Indiana University alum with a track record of building and leading teams from scratch, managing $XXM+ P&Ls and YYM+ MAUs. Core Skills: GTM Strategy, Revenue Generation, Product Strategy, Growth Marketing, P&L Management, User Growth, Product Launches, Market Expansion, CXO Engagement, Product & Lifecycle Marketing, Analytics, Business Ops, Program Management & Strategic Partnerships

Experience

Elsa, corp

Director | Revenue & Product Growth

Mar 2025Present · 1 yr · Hybrid

  • Driving growth at ELSA – world's smartest AI coach for 1.5B+ language learners
  • Series C AI startup backed by Google & UOB | 90M+ users in 190 countries | $XXM+ P&L ownership
  • Key Charters include:
  • Lead subscriptions business: XXM+ MAUs, XM+ subscribers, full P&L
  • Drive product-led growth: install → onboarding → activation → monetization
  • Own growth, brand & product marketing strategy
  • Spearhead market entry & expansion across key geos
  • Pricing, Promotions & Packaging strategy
Growth MarketingP&L ManagementProduct MarketingMarket ExpansionGTM StrategyRevenue Generation

Paytm

2 roles

Business & Growth Head | UPI

Promoted

Jan 2024Mar 2025 · 1 yr 2 mos

  • Led UPI category user growth, P&L, business planning & customer lifecycle management. Solving for scale with efficiency (XXM+ Monthly Active Users, XB+ Payments, $XM+ P&L)
  • Charters:
  • UPI Business & Revenue Planning
  • Increasing UPI market share for Paytm
  • Own growth, brand & product marketing strategy
  • Industry First launch of new UPI products such as Lite & Credit Card on UPI (0 to 1, 1 to 100)
Business PlanningCustomer Lifecycle ManagementP&L ManagementGTM StrategyRevenue Generation

Business Lead | UPI

Dec 2022Jan 2024 · 1 yr 1 mo

  • Critical org wide Charters:
  • User Migration, New User Onboarding
  • User Retention & Gamification - Tentpole Activation, Engagement & Monetisation Frameworks, New Product features, UI & UX Revamp
  • Competition Heavy users - Customer Intelligence frameworks, Data Science Models, Churn Prediction & Targeting
MarketingStakeholder ManagementProduct LaunchGTM StrategyUser Growth

Growthschool

Mentor

Nov 2022Present · 3 yrs 4 mos

  • Part of top 1% Industry mentors
  • Giving back to the professional and student community with over 10+ virtual and in-person workshops to 5000+ professionals
MarketingGrowth HackingProfessional MentoringGrowth Strategies

Amazon

3 roles

Sr. Manager | Amazon Shopping App

Sep 2022Dec 2022 · 3 mos

  • Front-lined Amazon Shopping App installs growth team. A 10+ member team responsible for complete user funnel (acquisition, activation, engagement and reactivation)
  • Rated as top talent for two consecutive years
  • Planning Annual Revenue, User, Install, ARPU Targets
  • Product Led Growth
  • Preloads & OEM Partnerships
  • Funnel Conversion & Optimization
Program ManagementBusiness StrategyGrowth HackingGTM StrategyUser Growth

Sr. Manager | Amazon Prime

Oct 2020Aug 2022 · 1 yr 10 mos

  • Led Amazon Prime’s growth into Tier 2 and 3 markets. Primary focus on Hard-to-Reach and Hard-to-Convert customers.
  • Overall lifecycle and P&L ownership of XX Mn+ Monthly Active Users
  • Tentpole Marketing Activations - Prime Video Content Launches, Key Shopping Sale Events
  • Drive Membership Loyalty - Breadth & Depth of Features
  • 3P Partnerships & Distribution (Telco, MVPD, OEMs, Broadband Players)
  • Sign Up/Renewal/Reactivation Product Journeys

Manager | Kindle & Textbooks

Jan 2020Sep 2020 · 8 mos

  • Led COVID-19 response action plan in US market – delivered critical new product features and marketing collateral in a rapidly evolving situation that disrupted the education industry.
  • Ownership of Acquisition, GMV targets
  • Revenue & Goal Setting
  • P&L Scenarios & Forecasting
  • Customer Returns Experience
  • Product features - Extension of return window, Off-to-College

Youtube

Marketing Manager | YouTube Premium

Apr 2019Jan 2020 · 9 mos · San Francisco Bay Area

  • Launched YouTube TV & Premium bundle offerings in the US market
  • Pricing Strategy
  • Media Planning
  • CRO & Growth Hacking
  • Online & Offline channels - Brand, Social, Paid Social, Partnerships
  • Performance Marketing - Paid Search, In Stream, GDN, SEM

Innovative systems, inc.

Strategy Intern (CEO's Office)

May 2018Aug 2018 · 3 mos · Greater Pittsburgh Area

  • AML, Risk & Fraud Industry - Benchmarking, SWOT frameworks
  • Flagship product launch - Sales & Marketing collateral, branding, channels
  • Training - Sales, Account Managers
  • Digital Revamp - Website, Media planning

Freelance

Consultant

Jan 2018May 2019 · 1 yr 4 mos · Bloomington, Indiana Area · Remote

  • Consulted several startups & bootstrapped firms
  • Go to Market Strategy
  • Product Market Fit, Positioning
  • Analytics & Decision Frameworks
  • Funnel Optimisation - CRO, Product & User Funnels, UI/UX Optimization

Dupont

Business Consultant

Jan 2018May 2018 · 4 mos · Philadelphia, Pennsylvania, United States

  • Animal Health & Sustainability products division
  • New product development
  • User Research
  • Product - Market Fit
  • Business Monetization Models

Dell technologies

3 roles

Growth Lead | Dell Digital

Jan 2016Jul 2017 · 1 yr 6 mos

  • Youngest Michael Dell Champion recipient in India

Brand & Digital Lead | Consumer Laptops

Promoted

Apr 2014Dec 2015 · 1 yr 8 mos

  • Winner - Dell's Got Talent

Marketing Analyst | XPS Category

Jun 2013Mar 2014 · 9 mos

  • Top 1% of recruits to be placed under senior leadership for fast-track path to management

Tata sons limited

Strategy Intern (CEO's Office)

Jul 2012Dec 2012 · 5 mos · Pune Area, India

Education

Birla Institute of Technology and Science, Pilani

Bachelor of Engineering (B.E.) — Mechanical Engineering

Jan 2009Jan 2013

Indiana University - Kelley School of Business

Master of Business Administration - MBA

Jan 2017Jan 2019

St.Paul's Sr. Sec. School, Udaipur

Jan 1995Jan 2009

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