Prabhash Kataria

CEO

India12 yrs 1 mo experience

Key Highlights

Led high-impact growth initiatives at major tech companies.
Expert in go-to-market strategies across multiple industries.
Proven track record in managing significant P&L responsibilities.

Stackforce AI infers this person is a growth-focused leader in EdTech and FinTech industries.

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Skills

Core Skills

Gtm StrategyRevenue GenerationProfessional MentoringGrowth StrategiesUser Growth

Other Skills

AnalysisAnalyticsBusiness Objects Data IntegratorBusiness PlanningBusiness Process ImprovementBusiness StrategyCategory ManagementCross-functional Team LeadershipCustomer Lifecycle ManagementData AnalysisGrowth HackingGrowth MarketingMarket ExpansionMarket ResearchMarketing

About

Business growth & strategy leader with global experience across E-commerce, FinTech, OTT, EdTech & SaaS. I’ve led high-impact go-to-market, growth, and revenue initiatives at Amazon, YouTube, Paytm, Dell, and multiple startups—driving 0→1, 1→10, and 10→1000 scale journeys. BITS Pilani & Indiana University alum with a track record of building and leading teams from scratch, managing $XXM+ P&Ls and YYM+ MAUs. Core Skills: GTM Strategy, Revenue Generation, Product Strategy, Growth Marketing, P&L Management, User Growth, Product Launches, Market Expansion, CXO Engagement, Product & Lifecycle Marketing, Analytics, Business Ops, Program Management & Strategic Partnerships

Experience

Elsa, corp

Director | Revenue & Product Growth

Mar 2025 – Present · 1 yr · Hybrid

Driving growth at ELSA – world's smartest AI coach for 1.5B+ language learners
Series C AI startup backed by Google & UOB | 90M+ users in 190 countries | $XXM+ P&L ownership
Key Charters include:
Lead subscriptions business: XXM+ MAUs, XM+ subscribers, full P&L
Drive product-led growth: install → onboarding → activation → monetization
Own growth, brand & product marketing strategy
Spearhead market entry & expansion across key geos
Pricing, Promotions & Packaging strategy

Growth MarketingP&L ManagementProduct MarketingMarket ExpansionGTM StrategyRevenue Generation

Paytm

2 roles

Business & Growth Head | UPI

Promoted

Jan 2024 – Mar 2025 · 1 yr 2 mos

Led UPI category user growth, P&L, business planning & customer lifecycle management. Solving for scale with efficiency (XXM+ Monthly Active Users, XB+ Payments, $XM+ P&L)
Charters:
UPI Business & Revenue Planning
Increasing UPI market share for Paytm
Own growth, brand & product marketing strategy
Industry First launch of new UPI products such as Lite & Credit Card on UPI (0 to 1, 1 to 100)

Business PlanningCustomer Lifecycle ManagementP&L ManagementGTM StrategyRevenue Generation

Business Lead | UPI

Dec 2022 – Jan 2024 · 1 yr 1 mo

Critical org wide Charters:
User Migration, New User Onboarding
User Retention & Gamification - Tentpole Activation, Engagement & Monetisation Frameworks, New Product features, UI & UX Revamp
Competition Heavy users - Customer Intelligence frameworks, Data Science Models, Churn Prediction & Targeting

MarketingStakeholder ManagementProduct LaunchGTM StrategyUser Growth

Growthschool

Mentor

Nov 2022 – Present · 3 yrs 4 mos

Part of top 1% Industry mentors
Giving back to the professional and student community with over 10+ virtual and in-person workshops to 5000+ professionals

MarketingGrowth HackingProfessional MentoringGrowth Strategies

Amazon

3 roles

Sr. Manager | Amazon Shopping App

Sep 2022 – Dec 2022 · 3 mos

Front-lined Amazon Shopping App installs growth team. A 10+ member team responsible for complete user funnel (acquisition, activation, engagement and reactivation)
Rated as top talent for two consecutive years
Planning Annual Revenue, User, Install, ARPU Targets
Product Led Growth
Preloads & OEM Partnerships
Funnel Conversion & Optimization

Program ManagementBusiness StrategyGrowth HackingGTM StrategyUser Growth

Sr. Manager | Amazon Prime

Oct 2020 – Aug 2022 · 1 yr 10 mos

Led Amazon Prime’s growth into Tier 2 and 3 markets. Primary focus on Hard-to-Reach and Hard-to-Convert customers.
Overall lifecycle and P&L ownership of XX Mn+ Monthly Active Users
Tentpole Marketing Activations - Prime Video Content Launches, Key Shopping Sale Events
Drive Membership Loyalty - Breadth & Depth of Features
3P Partnerships & Distribution (Telco, MVPD, OEMs, Broadband Players)
Sign Up/Renewal/Reactivation Product Journeys

Manager | Kindle & Textbooks

Jan 2020 – Sep 2020 · 8 mos

Led COVID-19 response action plan in US market – delivered critical new product features and marketing collateral in a rapidly evolving situation that disrupted the education industry.
Ownership of Acquisition, GMV targets
Revenue & Goal Setting
P&L Scenarios & Forecasting
Customer Returns Experience
Product features - Extension of return window, Off-to-College