Aug 2025 – Present · 9 mos · London Area, United Kingdom · Remote

• rightvybe is the world's first savings app to introduce 'vybes' (charity points) as a new reward currency.
• https://www.rightvybe.com/
• Apple Store:
• apps.apple.com/gb/app/rightvybe/id6741327979
• Google Play: https://play.google.com/store/apps/detailsid=com.decode.rightvybe&pcampaignid=web_share
• Enjoy shopping and saving, as your good vybes give back to create measurable positive impact.

Aug 2023 – Oct 2024 · 1 yr 2 mos · Greater London, England, United Kingdom · Hybrid

Sep 2021 – Jun 2023 · 1 yr 9 mos

Jul 2019 – Jun 2023 · 3 yrs 11 mos

• Co-founder of Accenture GO, the in-house creative arm for new business pursuits.
• Role:
• Deliver deal-winning strategies to grow Accenture's business revenue
• Put diversity at the heart of building our Accenture Creative team
• Develop/manage the creative storytelling journey for new business opportunities
• Speaker:
• The Case for Creative (Nucco Brain): Getting stakeholders on board
• Workshops:
• Presentation skills
• Courses:
• Ally for Mental Health and Inclusion & Diversity

Jun 2018 – Dec 2018 · 6 mos · London Area, United Kingdom

• Clients:
• Diageo
• KC (Andrex | Huggies | Kleenex | Depend)
• GSK (Otrivin | Voltaren | Sensodyne | Physiogel)
• NGP (Next Generation Products - BAT)

Mar 2017 – Feb 2018 · 11 mos · Manchester Area, United Kingdom

• Developed the first ever international B2B campaign for Sentinel, titled 'Think Dirty':
• http://www.phamnews.co.uk/think-dirty-urges-new-sentinel-campaign/
• Developed the creative team, raising overall standards of company output
• Led the agency rebranding
• Led the rebranding, re-positioning & UX journey of SmartFocus under "Opportunity Delivered" https://www.smartfocus.com/en
• UKFAST Webinar - Guest Speaker on the evolution of Black Friday
• Clients:
• Sentinel | Christy | Queen Elizabeth Olympic Park | GMFRS | SmartFocus | Pankhurst Trust | National Youth Theatre | Leesa

Nov 2014 – Dec 2016 · 2 yrs 1 mo · Singapore & London

• OGILVY SINGAPORE
• While carrying out freelance work on MILO, I managed to pen a children's poetry book titled "Sunny, with a chance of poetry" and write/produce two music albums. One in Singapore and one in Wimbledon, London.
• In London I freelanced as Creative Director/Copywriter for True; part of BBN (Business to Business Network) - the world's leading independent network of international B2B communication agencies:
• Clients: YELL | EY | Micro Focus
• BOOK: https://www.amazon.com/Sunny-Chance-Poetry-Great-Swiveler-ebook/dp/B079239TSC/ref=sr_1_1?ie=UTF8&qid=1525350494&sr=8-1&keywords=sunny+with+a+chance+of+poetry

Nov 2013 – Oct 2014 · 11 mos · Singapore

• Helped lead the ATL team in the evolution of the GSK/Panadol brand and creating new, regional and international, TVCs and digital communications that reflected the new brand promise,
• "When pain is gone, life takes its place."
• Clients:
• Panadol | Ribena | Horlicks | Lasalle College of Arts
• Awards:
• Cannes Lions Health | Spikes Asia

Jul 2012 – Nov 2013 · 1 yr 4 mos

• Led a team of creatives in developing integrated campaigns for Chevrolet, Cadillac, National Geographic and Samsung, including the record-breaking 'Film Personality Test' for The Dubai International Film Festival.
• Won the agency's first-ever Cannes Lions in 2011; two Silver Radio Lions for 'Scriptwriting' and 'Household' categories with 'Guaranteed Tide Whiteness' for P&G. They were also the first radio ads from the MENA region to ever claim Cannes Radio Lions. It then went on to claim the first-ever Grand Prix in Radio in the MENA Cristal awards; an award that had never been handed out to any agency in the MENA region until we received it in 2012.
• 2012 also saw us leading and winning the Qtel pitch, which led to the swift opening of a new Leo Burnett office in Doha, Qatar.
• Clients:
• Nat Geo | GM | Emirates Airline | Cadillac | Chevrolet | P&G | Samsung | McDonald's | Montblanc | FOX | Cartier | DIFF | Kellogg's
• Awards:
• Cannes Radio Lions | MENA Grand Prix Radio | NYF | 70+ international awards for creativity

Aug 2009 – Jul 2012 · 2 yrs 11 mos

• Pitch wins:
• GM | McDonald's | DIFF | Emirates Madrid | Emirates Tokyo | m&m's | Yahoo! | Qtel

May 2009 – Jul 2009 · 2 mos · Dubai

Jun 2007 – May 2009 · 1 yr 11 mos · Dubai