Apr 2016 – Jun 2019 · 3 yrs 2 mos

Dec 2011 – Mar 2016 · 4 yrs 3 mos

• Development and implementation of marketing strategy and programs for Accenture Insurance Sector in Europe and Latin America. Responsibilities include Management of 7 internal resources, as well as contractors, Budget management, Tracking and measurement of ROI for key programs.
• Key achievements:
• Set up of an effective team collaboration to implement impactful marketing programs combining an optimal mix of global and local content, as well as global and local channels and tools.
• Development and roll out of an effective digital and social media strategy for EALA key countries, notably a content platform tool to orchestrate personalized email campaigns with more than 1000 downloads per year, a Social Selling Program based on Business Intelligence, a Blog platform with 15 bloggers,ensuring Accenture is ranked Top1 on Google for ‘Digital Insurer’.
• Conceptualisation and development of a unique European relationship building program for key Insurance clients: launch of a Digital Insurer Network gathering more than 50 European key Decision-Makers from 13 different countries, invited to ongoing activities including a face-to-face meeting, virtual telepresence, a Digital Insurer LinkedIn group, an interactive collaboration tool, etc.
• Marketing Sales Support on big deals
• Development and roll-out of various thought leadership initiatives through a multichannel approach (Retirement Services Survey - 22 meetings more than 70 media hits; Consumer Driven Innovation survey; EALA Claims survey (20 meetings and 50 media hits) and the Technology Vision for Insurance etc.

Jun 2010 – Jan 2012 · 1 yr 7 mos

• In charge of global marketing programs for Accenture Financial Services Industry, related to Technology and Management Consulting

Mar 2008 – Jun 2010 · 2 yrs 3 mos

• Design and execution of marketing plan for Management Consulting including :
• Multipolar World program with 2 top level events, PR, on-line content, direct marketing, internal communication,
• Press Relations (HPB China, Service Lines most relevant surveys) with local PR team,
• On-Line strategy : update of MC local pages, Key search optimization
• Launch of a powerful multichannel thoughtleadership program with :
• . “Note Blanche” :a monthly point of view in partnership with “L’Expansion”
• Launch of a Sales Campaign “Factory” to drive offerings to clients : 36 sales campaigns , 12 452 touchpoints and 350 meetings performed at board level, $ 25 000 K Sales Lead generated

Sep 1999 – Feb 2008 · 8 yrs 5 mos

• Creation of Internal Communication unit in France:
• define Internal Coms strategy and plans
• launch and publishing of Newspepper, a quarterly inhouse publication for France
• Organization of internal events (Annual Meetings, Executive Meetings, etc.)
• Design and launch of intranet portal for France, Webanoo
• Corporate Communication:
• Creation and management of client relations program based on the Louvre Museum in-kind sponsorship
• Management of PR operations
• Customizing global advertising and France media plan