Naterce Santos

CEO

Lisbon, Lisbon, Portugal19 yrs 3 mos experience

Key Highlights

  • Over 15 years of experience in food retail industry.
  • Expert in data-driven decision making and strategic planning.
  • Proven track record in developing private label products.
Stackforce AI infers this person is a strategic leader in the FMCG sector with expertise in product development and category management.

Contact

Skills

Core Skills

StrategyLeadershipBusiness DevelopmentCategory ManagementProduct DevelopmentOperational ManagementTeam Leadership

Other Skills

Contract NegotiationTeamworkLeadership DevelopmentStrategic PartnershipsCross-functional Team LeadershipPresentation SkillsCommunicationStrategic ThinkingDecision-MakingSpanishFrenchAnalytical SkillsTalent ManagementClient RelationsNegotiation

About

Commercial Director | Transforming Data Insights into Collaborative Growth Strategies With over 15 years of experience in the food retail industry, I am passionate about harnessing the power of data analysis to drive strategic, customer-focused solutions. I thrive in collaborative environments, where I can leverage cross-functional partnerships to create innovative product offerings that meet market demands. • Data-Driven Decision Maker: Expert at analyzing market data and consumer insights to identify trends, optimize category management, and deliver actionable commercial solutions that boost sales and customer satisfaction. • Collaborative Leader: Known for fostering a culture of open communication and teamwork, I excel at working across departments to align goals, share knowledge, and drive collective success. • Client-Centric Approach: Skilled in translating complex data into clear, actionable recommendations that enhance product development and meet client needs, ensuring both relevance and profitability. • Long-Term Relationship Builder: Passionate about cultivating strong, sustainable relationships with clients, stakeholders, and internal teams to ensure mutual success and long-term growth. I am dedicated to creating environments where data-driven strategies and collaboration intersect, fueling business growth and delivering impactful solutions.

Experience

Nordigal

Purchasing Director

Jan 2026Present · 2 mos

Mmp capital

Business Acquisition Coordinator

Jan 2026Present · 2 mos

Euromadi portugal

Director - Private Label, Fresh products and New Projects

Jan 2024Jan 2025 · 1 yr · Lisboa, Portugal · On-site

  • Commercial Strategy
  • Private Label Development
  • Category Strategy
  • Process Improvement
  • Stakeholder Alignment
  • Data-driven Decision Making
  • Go-to-Market Strategy
  • Commercial Planning
  • Team Leadership
Contract NegotiationStrategyTeamworkLeadership DevelopmentStrategic PartnershipsCross-functional Team Leadership+5

Grupo luís vicente

Commercial & Marketing Director

Jan 2023Jan 2024 · 1 yr · Torres Vedras, Lisbon, Portugal

  • Strategic Planning
  • International Sourcing
  • Negotiation Strategy
  • Retail Relationship Management
  • Supply Chain Collaboration
  • Market Analysis
  • Strategic Client Management
  • Cross-functional Coordination
  • Leadership Development
  • Commercial Optimization
  • Strategic Imports
  • Commercial Operations
Contract NegotiationSpanishBusiness DevelopmentLeadershipFrenchStrategy+14

Jerónimo martins

7 roles

Category Manager - Fruits

Jan 2020Jan 2023 · 3 yrs

  • Category Management
  • Commercial Strategy
  • Assortment Strategy
  • Pricing and Promotion Strategy
  • Supplier Negotiation
  • Cross-functional Collaboration
  • Product Development
  • Shopper Experience
  • Strategic Sourcing
  • Supplier Relationship Management
SpanishProblem SolvingFrenchStrategyTeamworkAnalytical Skills+6

Category Manager - Grocery

Jan 2019Jan 2020 · 1 yr

  • Category Leadership
  • Supplier Management
  • Private Label Development
  • Commercial Planning
  • Pricing Strategy
  • Promotional Strategy
  • FMCG Partnerships
  • Stakeholder Coordination
  • Contract Negotiation
  • HORECA Product Development
Contract NegotiationSpanishProblem SolvingTeamworkAnalytical SkillsStrategic Partnerships+5

Category Manager - Fresh and frozen meat

Promoted

Jan 2017Jan 2019 · 2 yrs

  • Commercial Strategy
  • Category Development
  • Exclusive Brand Development
  • HORECA Solutions
  • Customer-Centric Approach
  • Product Innovation
  • Supplier Partnership Management
  • Value Proposition Design
  • Market Opportunity Identification
Contract NegotiationProblem SolvingBusiness DevelopmentTeamworkAnalytical SkillsStrategic Partnerships+5

Regional Perishable Supervisor

Jan 2015Jan 2017 · 2 yrs

  • Operational Strategy
  • Retail Operations Management
  • Forecasting and Inventory Optimization
  • Team Coaching
  • KPI Analysis
  • Process Consistency
  • Fresh Product Execution
  • Store Support Leadership
Problem SolvingCoachingLeadershipClient DevelopmentTeamworkAnalytical Skills+5

Assistant Store Manager

Jan 2013Jan 2015 · 2 yrs

  • Retail Leadership
  • Team Management
  • Client Relationship Management
  • Operational Oversight
  • Corporate Client Negotiation
  • Store Performance Management
Problem SolvingBusiness DevelopmentLeadershipClient DevelopmentTeamworkAnalytical Skills+5

Perishable Department Manager

Jan 2011Jan 2013 · 2 yrs

  • Operational Management
  • Planogram Optimization
  • Fresh Category Operations
  • HACCP Implementation
  • Team Coordination
  • Customer Relationship Strengthening
  • Retail Execution Excellence
Problem SolvingBusiness DevelopmentLeadershipClient DevelopmentTeamworkAnalytical Skills+5

Trainee

Jan 2010Jan 2011 · 1 yr

TeamworkCommunication

Sogrape

Tourist Guide Offley

Jan 2010Jan 2010 · 0 mo · Vila Nova de Gaia, Porto, Portugal

EnglishClient DevelopmentCustomer SatisfactionTeamworkClient RelationsCommunication

Pardada pardadi educational society

Project Manager - Communication & Fundraising

Jan 2009Jan 2010 · 1 yr · New Delhi, Delhi, India

EnglishSocial ImpactTeamworkInternational DevelopmentSupplier NegotiationCommunication

Evalueserve

International Analyst - Quality

Jan 2008Jan 2009 · 1 yr · Gurgaon, Haryana, Índia

FrenchTeamworkInternational DevelopmentCommunication

Edv energia

Project Manager - Communication

Jan 2006Jan 2008 · 2 yrs · Oliveira de Azeméis, Aveiro, Portugal

Social ImpactTeamworkCommunication

Education

The Lisbon MBA Católica | Nova

Executive MBA

Jan 2021Jan 2023

Massachusetts Institute of Technology

Disciplined Entrepreneurship course (MBA immersion week) — Entrepreneurship/Entrepreneurial Studies

Jan 2022Jan 2022

University of St.Gallen

Principles and Tools for Innovation: Design Thinking Lean Startup

Jan 2023Jan 2023

Esade

Managing Innovation & Collaboration for growth

Jan 2023Jan 2023

Católica Lisbon School of Business and Economics

Executive Master in Management with a specialization in Leadership Development — Management

Jan 2016Jan 2018

Universidade de Coimbra

Postgraduate Degree — Human Rights

Jan 2007Jan 2007

Istanbul Bilgi University

Bachelor of Arts - BA — Comunicação e Estudos da Mídia

Jan 2004Jan 2005

Politécnico de Coimbra

Bachelor (4 years) — Organizational Communication

Jan 2002Jan 2006

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