Sergei Vasiuk — Product Director

For me, the trinity of importance lies in: • maintaining a curious mindset 🤔 • fostering relationships 🤝 • achieving results 🎯 💻 I'm an engineer with a problem-solving mindset and extensive experience in software development and IT program management. → Career started as a full-stack developer and grew to a software lead → Responsible for technology and architecture decisions → Deep understanding of technical aspects of software development → Passion for projects and entrepreneurship → Strong ability to lead teams and drive projects to successful completion 🎮 As a seasoned professional in the video game industry, I have spent the second part of my career at a product company where I have combined my expertise in technology, development, and data management to tackle the unique challenges of game development and publishing. → Established successful Game LiveOps with a focus on player acquisition, retention, and monetization → Built a data-driven organization that leverages player insights to drive game operations → Created a positive and productive team dynamic within a diverse group of over 17 nationalities → Contributed to the overall success of the company by ensuring operational efficiency and effective communication → Mentored and developed team members to help them reach their full potential 🔝 I'm a driven individual who places a strong emphasis on self-motivation and personal performance. ❤️‍🔥 My number one priority in life is my family, and nothing motivates me more than seeing my son's and daughter's achievements. I believe that by continually pushing myself to be the best version of myself, I can set an example for them and help them reach their full potential.

Stackforce AI infers this person is a seasoned leader in the gaming industry with a strong focus on product strategy and audience engagement.

Location: Nicosia, Cyprus

Experience: 25 yrs 7 mos

Skills

Game Development
Leadership
Liveops
Entrepreneurship
General Management
Performance Marketing
Strategy Execution
Marketing Strategy
Customer Relationship Management (crm)
Product Development
Devops
Release Management
Project Management
Game Publishing
Program Management

Career Highlights

Expert in game development and monetization strategies.
Proven leadership in managing diverse teams across global locations.
Strong background in data-driven decision making and audience engagement.

Work Experience

Xsolla

Product Director (4 mos)

Wargaming

Live Operations Director (4 yrs 4 mos)

Director of Performance Advertising Agency (11 mos)

Director of Audience Management Agency (4 yrs 3 mos)

Head of CRM (1 yr 1 mo)

DevOps Director (2 yrs 1 mo)

Development Director (Player Relationship Management) (2 yrs 9 mos)

Game Integration Manager (World of Tanks Blitz) (1 yr 4 mos)

Technical Project Manager (Data Platform) (1 yr 9 mos)

TODES LTD.

Presales Manager (10 mos)

Program Manager (3 yrs 9 mos)

Project Manager (4 yrs 9 mos)

Resource Manager (6 yrs 1 mo)

Software Engineer (6 yrs)

Education

Global Management at INSEAD

Bachelor at Belarusian State University of Informatics and Radioelectronics

Sergei Vasiuk

Product Director

Nicosia, Cyprus25 yrs 7 mos experience

Highly Stable

Key Highlights

Expert in game development and monetization strategies.
Proven leadership in managing diverse teams across global locations.
Strong background in data-driven decision making and audience engagement.

Stackforce AI infers this person is a seasoned leader in the gaming industry with a strong focus on product strategy and audience engagement.

Contact

Skills

Core Skills

Game DevelopmentLeadershipLiveopsEntrepreneurshipGeneral ManagementPerformance MarketingStrategy ExecutionMarketing StrategyCustomer Relationship Management (crm)Product DevelopmentDevopsRelease ManagementProject ManagementGame PublishingProgram ManagementResource ManagementPre-sales ConsultingSoftware Development

Other Skills

Operations ManagementInterpersonal CommunicationStrategic ThinkingContinuous Integration and Continuous Delivery (CI/CD)Cloud ComputingData WarehousingBig DataOnline GamingGaming IndustryGamingFinancial AccountingFinancial AnalysisDecision-MakingCritical ThinkingLifelong Learning

About

Experience

25 yrs 7 mos

Total Experience

12 yrs 7 mos

Average Tenure

4 mos

Current Experience

Xsolla

Product Director

Jan 2026 – Present · 4 mos · Nicosia, Cyprus · Remote

Leading monetization product strategy across Xsolla Web Shop and the LiveOps Management Suite. Delivering direct-to-consumer (D2C) web shop capabilities that maximize net revenue, pricing flexibility, and ownership of the player relationship.
Building a scalable LiveOps toolset for events, segmentation and offers, enabling game teams to operate faster, reduce engineering dependency and run data-driven live service games at scale.

Game DevelopmentLeadershipProject ManagementStrategy ExecutionPerformance MarketingLiveOps+2

Wargaming

8 roles

Live Operations Director

Promoted

Sep 2021 – Jan 2026 · 4 yrs 4 mos · On-site

Led LiveOps across five locations, focusing on audience acquisition, retention, and monetization through personalized experiences. Built a 360-degree player profile to tailor the entire journey, developed new revenue streams via personalized offers, and defined a marketing framework for segmentation, value propositions, pricing, and promotion.

LiveOpsLeadershipOperations ManagementGame Publishing

Director of Performance Advertising Agency

Feb 2019 – Jan 2020 · 11 mos · On-site

Led Wargaming's Performance Advertising Agency, managing paid search, social, and organic campaigns across EMEA, NA, APAC. Scaled a team of 15, optimized strategies with data-driven insights, and improved ROI through continuous testing and budget optimization. Oversaw agency partnerships and delivered measurable business results.

Performance MarketingStrategy Execution

Director of Audience Management Agency

Jun 2017 – Sep 2021 · 4 yrs 3 mos · On-site

Built and led Wargaming's Audience Management Agency as an internal business unit supporting all PC, Console, and Mobile titles. Managed media, CRM, and data teams to improve engagement through audience strategies, AI-driven segmentation, and automation. Oversaw media investments and CRM operations, driving data-driven marketing for all titles.

EntrepreneurshipGeneral ManagementStrategy Execution

Head of CRM

May 2017 – Jun 2018 · 1 yr 1 mo · On-site

Designed and implemented CRM strategies to boost player engagement and retention across Wargaming PC, Console, and Mobile titles. Led the optimization of campaigns using the Wargaming Platform, leveraging player data to identify growth opportunities. Collaborated with marketing, publishing, and development teams to align CRM efforts with game objectives. Mentored the CRM team, achieving measurable improvements in campaign performance.

Marketing StrategyCustomer Relationship Management (CRM)

DevOps Director

Mar 2015 – Apr 2017 · 2 yrs 1 mo · On-site

Led a team of 50+ engineers managing production and development support, covering DevOps, security, performance audits, and automation testing. Oversaw 24/7 high-availability, mission-critical environments with high traffic volumes. Designed and implemented CI/CD pipelines and owned end-to-end release management.

DevOpsRelease ManagementContinuous Integration and Continuous Delivery (CI/CD)Cloud Computing

Development Director (Player Relationship Management)

Promoted

Aug 2014 – May 2017 · 2 yrs 9 mos · On-site

Delivered Wargaming's first real-time platform for Data Collection, Real-Time Rules Engine, Event Management, and Monetization Offers. Released MVP in 7 months for World of Tanks Blitz, enabling personalized events and targeted offers to boost engagement and revenue.

Product DevelopmentStrategy ExecutionLeadershipInterpersonal CommunicationStrategic Thinking

Game Integration Manager (World of Tanks Blitz)

Mar 2013 – Jul 2014 · 1 yr 4 mos · On-site

Led systems integration, partner relationship management, and release management. Delivered 15 critical web systems - account, store, segmentation, traffic attribution, and more - fully operational by the release date.

Online GamingGaming IndustryGamingProject ManagementGame Publishing

Technical Project Manager (Data Platform)

Nov 2012 – Aug 2014 · 1 yr 9 mos · On-site

Built Wargaming's first data platform from scratch, integrating all data sources in one year. Delivered solutions for storage, processing, analytics, ML, and LiveOps using Cloudera, Oracle, HP, and Tableau.

Project ManagementData WarehousingBig Data

Todes ltd.

5 roles

Presales Manager

Sep 2010 – Jul 2011 · 10 mos · Республика Беларусь · On-site

2011. Presented ECM Alfresco to Delta Bank, showcasing IT and business benefits, leading to a successful contract award.
2010. Conducted pre-sales for Oracle Information Rights Management with Mobile TeleSystems, including user presentations, pilot installations, and negotiation support.

Pre-Sales Consulting

Program Manager

Promoted

Jan 2009 – Oct 2012 · 3 yrs 9 mos · Республика Беларусь · On-site

Led 6 large-scale information security projects to modernize a 20-year legacy system for state agencies.
Delivered X.509 authentication, encryption, and PKI solutions for government systems serving 10K+ employees.
Implemented secure database integrations and authentication protocols for critical national infrastructure.
All projects were executed under NDA, supporting high-impact state agencies and millions of users.

Program Management

Project Manager

Jan 2008 – Oct 2012 · 4 yrs 9 mos · Республика Беларусь · On-site

Managed software development and integration projects across all phases of the lifecycle, including analysis, design, development, testing, implementation, and support.
Delivered an ECM solution for the largest bank in the country using open-source Alfresco, managing scope, risks, and quality with Agile and PMI methods.
Rescued a critical national information system project by rebuilding the team and stabilizing operations during the support phase.
Developed a cloud-based vending monitoring system on Oracle, overseeing requirements, planning, and execution.

Project Management

Resource Manager

Sep 2006 – Oct 2012 · 6 yrs 1 mo · Республика Беларусь · On-site

Headed the Web Development and Support department, managing a team of 10. Oversaw workload distribution, department budget, and education plans while recommending organizational and process improvements.

Resource Management

Software Engineer

Sep 2000 – Sep 2006 · 6 yrs · Республика Беларусь · On-site

Experienced in maintaining Oracle Application Server and developing advanced software solutions.Key skills and achievements:
Expertise in data warehousing with tools like Oracle 11g, Hadoop (HDFS, Impala), HBase, Kafka, Scala, and Tableau.
Proficient in Java technologies, including J2EE (EJB, JSF, JAX-WS, JMS, SOAP, JSON), JPA (Toplink, EclipseLink), J2ME, and IDEs (JDeveloper, Eclipse).
Skilled in developing web components for RIA using AJAX, XSLT, HTML, CSS, JavaScript, and JSP.
Successfully integrated projects with Oracle BPEL, Portal, and Web Service Manager.
Built security systems using cryptography tools like XML Signature, Encryption, HTTPS, JCE, X.509, and PKI.
Experience with open-source software such as Glassfish, MySQL, Liferay, and Alfresco.
Strong algorithm knowledge and programming expertise with a focus on clean coding practices.
Hands-on experience with Oracle Database administration and maintenance on Windows and Linux.

Software Development