May 2019 – Feb 2020 · 9 mos · Mumbai Metropolitan Region

• Led digital-first brand storytelling for Vogue, GQ and Architectural Digest, delivering 40 plus marquee campaigns across luxury, fashion, travel and lifestyle. Worked closely with editors, creators and production teams to bring Condé Nast’s distinct aesthetic and cultural influence into branded films, social content and influencer narratives.
• Built the Condé Nast Creative Studio and shaped the creative-production workflow across shoots, creators and client partners — improving consistency, creative output and turnaround.
• Combined creative direction with platform intelligence, using native formats, editorial ecosystems and Google Discover-friendly content structures to help branded stories travel while retaining their premium tonality.
• Led strategy and end-to-end creative development for marquee brands, strengthening their digital presence through visual storytelling, creator partnerships and integrated content ecosystems that blended craft, culture and measurable brand lift.

Apr 2018 – Apr 2019 · 1 yr

• Worked with early-stage media, content, and consumer platforms on product launches, brand positioning, and content-led growth. Partnered closely with founders and leadership teams to shape go-to-market narratives, user experience, and digital communication frameworks.
• Key engagements included HuEx (Palo Alto-based co-living platform), Bling Entertainment, and Juggernaut (IN10 Media), where I supported launch strategy, brand storytelling systems, and scalable content ecosystems across digital and partnership channels.

Apr 2016 – Mar 2018 · 1 yr 11 mos · Mumbai Area, India

• At Reliance Entertainment, I worked across brand, content, and digital growth to build and scale large-format creative platforms and entertainment IPs.
• As part of the leadership team at Talenthouse, a global creative crowdsourcing platform under Reliance, my role spanned brand positioning, growth strategy, and go-to-market planning across film, music, fashion, and art. I helped design how creators, audiences, and brands could engage through structured digital ecosystems — combining content, community, and performance-led distribution.
• I led marketing and digital growth for large-format creative IPs such as India Mobile Film Festival and India Online Fashion Week, overseeing integrated campaigns that blended storytelling with paid and organic amplification across digital channels. This included driving audience acquisition, creator participation, and partner visibility through platform-first, internet-led marketing approaches.
• Alongside IPs, I also supported digital-led promotion for films and brand partnerships — ensuring that content, media, and distribution worked together to deliver both scale and cultural impact.
• This role strengthened my foundation as a full-stack marketer — using content as the narrative layer, digital and paid marketing as the growth engine, and strategy as the connective tissue between creativity and business outcomes.

Apr 2014 – Mar 2016 · 1 yr 11 mos · Mumbai Area, India

Jan 2013 – Mar 2014 · 1 yr 2 mos · Mumbai Area, India

May 2014 – May 2017 · 3 yrs

• Founded and curated India Mobile Film Festival, a pioneering crowdsourced mobile-first filmmaking platform connecting creators, brands, and audiences at scale.

Jan 2010 – Jan 2013 · 3 yrs · Bengaluru, Karnataka, India

• Led end-to-end ownership of music and infotainment products (10Mn user base) across India’s largest mobile operators, shaping some of the country’s earliest subscription-led digital content experiences at scale.
• Played a central role in launching and scaling India’s first Mobile Radio and curated music services, reaching millions of users across Tier 2–5 markets. My work combined product strategy, user experience design, content curation, and distribution partnerships to drive adoption in low-bandwidth, prepaid-first environments.
• Worked closely with music labels, telcos, and internal engineering teams to build monetizable content ecosystems — integrating Sony, T-Series, Universal, Zee, Saregama and others with operators like Airtel, Vodafone and Idea.
• Drove regional personalization through culturally tuned playlists, IVR flows, and local personas, making digital music feel native and relatable across languages and regions. This cultural insight-led approach later enabled early internet-scale virality, including campaigns like Why This Kolaveri Di.
• This role laid the foundation for my full-stack marketing journey — blending product thinking, growth mechanics, content, analytics, and consumer psychology long before “product-led growth” became a buzzword.

May 2008 – Jan 2010 · 1 yr 8 mos · Greater Bengaluru Area · On-site

• Owned the APAC region supporting data-led decision making for content, audience growth, and monetization initiatives across AOL’s digital properties.
• Partnered with regional teams across 12 markets to analyze user behavior, traffic patterns, and content performance, helping inform channel launches and localization strategies.
• Collaborated closely with Google on search and discovery optimization initiatives, strengthening early expertise in SEO-led growth and platform monetization.
• This role laid the foundation for my later work in performance marketing, audience intelligence, and scalable digital growth across media and consumer platforms.

Sep 2005 – May 2008 · 2 yrs 8 mos · On-site

• Worked at the intersection of performance marketing, search, and early digital growth at a time when SEO and SEM were still being defined in India.
• Led SEO and SEM programs for 20+ international clients across travel, consumer goods, and services
• Built scalable, search-optimized website frameworks focused on discovery, conversion, and long-term organic growth
• Partnered closely with developers and content teams to integrate SEO into site architecture, not as an afterthought
• Delivered measurable improvements in traffic quality and conversion through data-led experimentation and optimization
• This role laid the foundation for my full-stack marketing approach — combining analytical rigor with execution discipline, and treating discovery as a business lever rather than a channel.