Jun 2024 – Feb 2025 · 8 mos · Remote

• Head of strategic partnerships with influencers, celebrities, and on- & off-premise venues
• Managing participation in industry events for brand amplification & investor connections
• Supporting fundraising efforts
• ABOUT PLANT BOTANICAL SPIRITS:
• It’s a new era in which we live...one where we can choose exactly what we put into our bodies and how we choose to enjoy our lives — a world where being healthy is a non-negotiable and having an amazing, regret-free time is more important than ever.
• PLANT Botanical vodka is made from Sorghum grass to offer you a healthier, naturally gluten free, and eco-conscious choice, and it's infused with functional botanicals & adaptogens to elevate your drinking experience.
• For your convenience and pleasure, our ready-to-drink canned cocktails are seriously delicious, only 99 calories, 1 carb, and 1 gram of sugar, and are made from real fruit and our premium, superfood-infused vodka.
• PLANT products are fresh, new, thoughtfully made, crafted with your tastebuds & well-being in mind, and in your markets now!
• Please follow us on Instagram @plantlovesyou and visit our website plantlovesyou.com to find a store near you.
• Drink Smarter. Celebrate Better.

Apr 2024 – Jan 2025 · 9 mos · Remote

• Launched influencer marketing channel in line with brand launch in June 2024
• In less than four months, reached nearly 60M social media users with over 1M engagements & over 1.6M impressions, for a Total Media Value of over $270M & an ROI of ~450%
• Continuing to strategize & lead influencer & celebrity marketing efforts with growing budget
• ABOUT TANDY:
• Not Candy. Something Better.
• Gummy supplements just got an upgrade.
• What do you get when you combine kick ass candy-makers with product-obsessed supplement takers? Tandy! We're on a mission to get the most out of your munchies with outrageously delicious gummy supplements that do more than just tempt your taste buds.
• We LOVE all-things sweet, but we wanted more...so, we packed these single-serve gummy supplement bags with the ingredients that give us the benefits we need without compromising taste.
• Outrageously good flavors? You betcha.
• Bouncy, not sticky or chewy texture? Yes, please.
• No weird aftertaste? Check.
• PLUS, wellness benefits? Sign me up!
• Welcome to TandyLand, where you can have your cake (in this case gummy supplements) and eat it too.

Oct 2023 – Jul 2024 · 9 mos · Remote

• Provided full overhaul of the Influencer Marketing channel from a rudimentary program, creating & executing systems & strategies (as described below in role for Outer) to streamline & optimize organization, growth, & performance
• Implemented comprehensive tracking & analytics strategies, allowing the executive team visibility into the channel & the full-picture ROI to make informed budget allocation & scalability decisions based on data, turning the program from a brand-awareness-only effort to a full funnel marketing channel
• Turned the program from a brand-awareness-only effort to a full funnel marketing channel, resulting in an average CPM below $2 and average 400% ROI
• ABOUT HOMEBODY:
• In an industry that’s all about lush, plush, and cushy, comfort should be the first priority.
• Enter: Homebody. A company that designs and manufactures furnishings that perpetuate a higher form of comfort.
• Reclining, Reimagined — Homebody took a classic, the reclining sofa, and reinvented it.
• Heritage-crafted and built for slow mornings and evenings that linger, Homebody's reclining sofas and sectionals seamlessly blend style, practicality, and comfort to transform your living spaces.

Apr 2019 – Jul 2023 · 4 yrs 3 mos · Santa Monica, CA · Remote

• As the first non-executive-level hire, I wore a number of hats over my 4.5 years with the brand.
• Among other responsibilities and accomplishments, I...
• Oversaw Outer's unique retail model, the Neighborhood Showroom Program, cultivating a community of over 1,000 eager Hosts and Ambassadors who spread the word of Outer and contributed to an increase in brand awareness and revenue.
• Managed content creation teams & a robust brand marketing calendar and oversaw the blog & lifecycle marketing channels.
• Led Outer's sustainability and charitable giving efforts and partnerships.
• Launched, ran, and scaled Outer's influencer marketing channel and new Partnerships vertical, managing a community of over 250 content creators who, in 2022 alone, generated 4.3M engagements and 32.2M impressions, with a 2,100% increase in affiliate sales, resulting in the second-highest revenue driving vertical in the company.

Jul 2017 – Present · 8 yrs 9 mos · Remote

• ABOUT ORCAVA:
• Orcava Consulting provides marketing and sales consultation for startups and mid-size companies across a broad range of industries including DTC and CPG brands, managed & agency services, and wellness- & fitness-related products and services.
• We have extensive experience across traditional and digital marketing, sales, and business operations, as well as an established network of contractors and service providers to fill organizational gaps for growing and established companies.
• We specialize in:
• Influencer Marketing (end-to-end)
• Partnership & Community Marketing
• Social Media Strategy
• Reputation & Brand Management
• Brand Marketing & Storytelling
• Lead Generation
• Strategic Online Marketing, Demand/Lead Generation
• Search Engine Marketing (SEM)
• Search Engine Optimization (SEO)
• Pay-Per-Click Advertising (PPC)
• Landing Page Optimization
• Video Search Optimization (Video SEO)
• Google/Yahoo/Bing/Facebook/Pinterest/Instagram/TikTok
• Conversion Analysis, Testing & Optimization
• E-Commerce Marketing, B2C and B2B
• UI/UX Optimization
• Sales Training

Jun 2017 – May 2021 · 3 yrs 11 mos · Marina del Rey, CA

• Managed all business filings for the company
• Created and organized all sales documents, scripts, showroom layouts, point-of-sale displays, signage, etc. for sales events
• Trained and managed order-writing staff
• Served as general event manager, sales person, and order writer during events

Jul 2011 – Jun 2019 · 7 yrs 11 mos · Santa Monica, CA

• 7th Grade Core Teacher: Fall 2016 - Spring 2019
• (English Literature, Writing, American Studies, Social Justice, and Current Events, with a focus on global awareness, citizenship, identity, inclusion, diversity, equity, & justice)
• Curriculum Coordinator: Fall 2016 - Spring 2019
• 5th Grade Teacher: Fall 2011 - Spring 2016
• (self-contained classroom; all subject areas)

Aug 2010 – Jul 2011 · 11 mos · Fairfax, VA

• Designed and implemented differentiated units & lessons aligned with state standards in all core subject areas to a class of 28 culturally, linguistically, behaviorally, and socio-economically diverse fourth graders.

Jul 2009 – Jun 2010 · 11 mos · Charlottesville, Virginia, United States