Arushi Gupta

Co-Founder

Milan, Lombardy, Italy5 yrs 8 mos experience

Key Highlights

  • Secured โ‚ฌ100,000+ in non-dilutive funding
  • Increased engagement by 50-60% through content systems
  • Built marketing across multiple industries and markets
Stackforce AI infers this person is a Marketing and Growth Specialist in startup ecosystems.

Contact

Skills

Core Skills

Startup MarketingGrowth StrategyGo-to-market StrategySearch Engine Optimization (seo)Marketing Strategy

Other Skills

Content-led GrowthGrant Writing & FundraisingPositioning (Marketing)Data AnalysisPerformance & Retention MarketingGoogle AnalyticsContent Marketing

About

๐Œ๐จ๐ฌ๐ญ ๐ฌ๐ญ๐š๐ซ๐ญ๐ฎ๐ฉ๐ฌ ๐๐จ๐งโ€™๐ญ ๐ก๐š๐ฏ๐ž ๐š ๐ฆ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  ๐ฉ๐ซ๐จ๐›๐ฅ๐ž๐ฆ, ๐ญ๐ก๐ž๐ฒ ๐ก๐š๐ฏ๐ž ๐š ๐ฌ๐ญ๐ซ๐ฎ๐œ๐ญ๐ฎ๐ซ๐ž ๐ฉ๐ซ๐จ๐›๐ฅ๐ž๐ฆ. It usually begins with: โ€ข a strong idea โ€ข a small team โ€ข and no clear system to turn that into growth ๐‘ป๐’‰๐’‚๐’•โ€™๐’” ๐’˜๐’‰๐’†๐’“๐’† ๐‘ฐ ๐’„๐’๐’Ž๐’† ๐’Š๐’. Iโ€™m a Marketing & Growth Lead with 7+ years of experience helping startups and founder-led businesses build marketing from 0 โ†’ 1 and turn it into structured, scalable systems that drive real outcomes. ๐‘จ๐’„๐’“๐’๐’”๐’” ๐’‡๐’‚๐’”๐’‰๐’Š๐’๐’, ๐’”๐’–๐’”๐’•๐’‚๐’Š๐’๐’‚๐’ƒ๐’Š๐’๐’Š๐’•๐’š, ๐’‰๐’†๐’‚๐’๐’•๐’‰๐’„๐’‚๐’“๐’† ๐’‚๐’๐’… ๐’†๐’Ž๐’†๐’“๐’ˆ๐’Š๐’๐’ˆ ๐’”๐’†๐’„๐’•๐’๐’“๐’”, ๐‘ฐโ€™๐’—๐’† ๐’˜๐’๐’“๐’Œ๐’†๐’… ๐’„๐’๐’๐’”๐’†๐’๐’š ๐’˜๐’Š๐’•๐’‰ ๐’‡๐’๐’–๐’๐’…๐’†๐’“๐’” ๐’•๐’: โ€ข Build marketing functions from the ground up โ€ข Develop content ecosystems that convert, not just perform โ€ข Turn complex ideas into clear, compelling positioning โ€ข Execute strategies across digital, social, email and partnerships ๐‘บ๐’๐’Ž๐’† ๐’‰๐’Š๐’ˆ๐’‰๐’๐’Š๐’ˆ๐’‰๐’•๐’” ๐’‡๐’“๐’๐’Ž ๐’Ž๐’š ๐’˜๐’๐’“๐’Œ: โ†’ Secured โ‚ฌ100,000+ in non-dilutive funding through strategic storytelling and positioning โ†’ Increased engagement by 50-60% through structured content systems โ†’ Delivered campaigns reaching 50,000+ users with lean budgets โ†’ Built and led marketing across multiple industries and international markets My strength lies in combining strategy with execution and building marketing that is not just creative, but structured, scalable and tied to real business outcomes. Iโ€™m also the Co-Founder of Bold Brand Moves, where we help brands grow through strategy, content and consistent digital execution; because brands donโ€™t grow by luck. ๐‘ฐโ€™๐’Ž ๐’‘๐’‚๐’“๐’•๐’Š๐’„๐’–๐’๐’‚๐’“๐’๐’š ๐’Š๐’๐’•๐’†๐’“๐’†๐’”๐’•๐’†๐’… ๐’Š๐’ ๐’˜๐’๐’“๐’Œ๐’Š๐’๐’ˆ ๐’˜๐’Š๐’•๐’‰: โ€ข Early-stage startups โ€ข Founder-led businesses โ€ข Teams building in sustainability, healthcare and emerging technologies ๐‘ช๐’–๐’“๐’“๐’†๐’๐’•๐’๐’š ๐’๐’‘๐’†๐’ ๐’•๐’: โ†’ Full-time roles (UK / Milan / Remote) โ†’ Freelance & consulting projects (Global) If you're building something and want to approach marketing more strategically, letโ€™s connect. I regularly share insights on startup marketing, positioning and growth systems here.

Experience

5 yrs 8 mos
Total Experience
8 mos
Average Tenure
7 mos
Current Experience

Bold brand moves

Co-Founder

Sep 2025 โ€“ Present ยท 7 mos ยท Milan ยท On-site

  • Built a content-led growth and startup marketing consultancy serving clients across the US, EU, APAC and MENA
  • Led end-to-end growth strategy, including go-to-market, brand positioning and customer acquisition frameworks
  • Designed scalable content ecosystems and paid media strategies driving consistent inbound demand
  • Developed cross-industry brand strategies across healthcare, fashion tech, wellness, F&B and creative sectors
  • Advised founders on brand clarity, storytelling, and conversion-focused content to accelerate growth
Startup MarketingGrowth StrategyContent-led GrowthGo-to-Market Strategy

Biofashiontech

Interim Chief Marketing Officer (CMO)

Jul 2024 โ€“ Sep 2025 ยท 1 yr 2 mos ยท Milan ยท Hybrid

  • Built and led the marketing function from 0 โ†’ 1 across BioFashionTech and ChicFashic
  • Secured โ‚ฌ101,000+ in funding through strategic storytelling, positioning and grant execution
  • Led go-to-market and growth strategy, increasing brand visibility and engagement across channels
  • Spearheaded the rebranding of ChicFashic, aligning positioning with evolving market demand
  • Managed cross-functional teams and external partners to deliver integrated, high-impact campaigns
Grant Writing & FundraisingGo-to-Market StrategyStartup MarketingPositioning (Marketing)

Eyecare clinic

Video Production Specialist

Nov 2023 โ€“ Jan 2024 ยท 2 mos ยท Brescia ยท Hybrid

  • Produced and edited educational video content to support digital growth and SEO strategy
  • Optimized website video integration via WordPress, improving search visibility
  • Enhanced accessibility and clarity through structured edits, captions and medical storytelling
Startup MarketingSearch Engine Optimization (SEO)

Bodylab osteopathic clinic/clinica di osteopatia

Head of Digital Media

May 2023 โ€“ Jul 2024 ยท 1 yr 2 mos ยท Milan, Lombardy, Italy ยท Hybrid

  • Scaled digital presence across 8+ platforms, strengthening brand visibility and patient engagement
  • Led content-led growth strategy, from planning to execution across social, video and email
  • Built strategic partnerships and collaborations to expand reach and audience acquisition
  • Used analytics and performance data to optimize campaigns and improve engagement rates
  • Managed community engagement, strengthening brand trust and retention
Startup MarketingSearch Engine Optimization (SEO)Positioning (Marketing)

Diana yanes consulting

Marketing Leader

Sep 2022 โ€“ Jan 2023 ยท 4 mos ยท Milan, Lombardy, Italy ยท Hybrid

  • Led marketing strategy and brand positioning to drive client acquisition and visibility
  • Built and executed content and communication strategies aligned with business goals
  • Managed client relationships and delivered PR and consulting initiatives
  • Leveraged performance data to refine campaigns and improve marketing outcomes
Marketing StrategyData AnalysisGo-to-Market StrategyStartup MarketingPositioning (Marketing)

Kharakapas

Head Of Brand

Sep 2021 โ€“ Oct 2021 ยท 1 mo ยท Gurugram, Haryana, India ยท On-site

  • Led brand and growth strategy, driving domestic and international expansion
  • Built customer acquisition and retention initiatives across digital and offline channels
  • Developed marketing and PR strategies based on market and competitor insights
  • Collaborated with production and logistics teams to align product availability with demand
Startup Marketing

Anatรฃ india

Sales and Customer Relationship Manager

Jul 2021 โ€“ Aug 2021 ยท 1 mo ยท Gurugram, Haryana, India ยท Remote

  • Developed customer acquisition strategies and targeting frameworks
  • Improved customer experience through streamlined support and automation
  • Delivered data-driven insights to optimize sales and engagement performance
Startup Marketing

Onegreen

Marketing Communications Manager

Aug 2020 โ€“ Jan 2021 ยท 5 mos ยท Gurugram, Haryana, India ยท Remote

  • Conducted large-scale market research across 300+ sustainable brands
  • Built influencer marketing and go-to-market strategies targeting key urban markets
  • Created SEO-driven content and campaigns to increase brand visibility
  • Supported launch strategies across India and Middle East markets
Marketing StrategyStartup MarketingSearch Engine Optimization (SEO)Positioning (Marketing)

Carmesi

Customer Support Manager

Nov 2019 โ€“ Mar 2020 ยท 4 mos ยท Gurgaon, India ยท On-site

  • Led customer experience and retention initiatives across multiple channels
  • Collaborated with logistics and operations teams to improve delivery efficiency
  • Strengthened customer satisfaction and brand loyalty through service excellence
Startup Marketing

The summer house

Customer Relationship Manager

Nov 2018 โ€“ May 2019 ยท 6 mos ยท Bangalore, Karnataka ยท On-site

  • Drove sales growth across D2C and B2B channels, converting leads into long-term clients
  • Managed key client relationships, partnerships, and influencer collaborations
  • Oversaw inventory, retail partnerships, and pop-up activations across cities
  • Used sales data insights to inform product and growth decisions
Marketing StrategyStartup Marketing

Khara kapas

Senior Manager: Customer Relations and Operations

Jul 2017 โ€“ Sep 2018 ยท 1 yr 2 mos ยท Gurgaon, India ยท On-site

  • Led customer relations and operations, improving retention and service quality
  • Built and executed customer retention programs for high-value segments
  • Coordinated across production, logistics, and retail partners for operational efficiency
  • Managed flagship store operations and multi-channel distribution partnerships
Marketing StrategyStartup Marketing

Genesis luxury

Marketing and Market Research Intern

Jan 2017 โ€“ Apr 2017 ยท 3 mos ยท Gurgaon, India ยท On-site

  • Conducted competitor analysis and market research in the luxury segment
  • Supported product positioning through detailed descriptions and trend insights
  • Analyzed sales and inventory data to inform merchandising decisions

Benetton group

Buying Intern: Womenswear Department

Apr 2016 โ€“ Jul 2016 ยท 3 mos ยท Gurgaon, India ยท On-site

  • Supported range planning and merchandising based on market trends
  • Analyzed sales performance to identify best-sellers and optimize buying decisions

Helpage india

Sales And Marketing Intern

Jun 2014 โ€“ Jul 2014 ยท 1 mo ยท New Delhi Area, India ยท On-site

  • Supported business development and partnership acquisition for AdvantAge Card
  • Assisted in marketing campaigns to drive program awareness and adoption

Education

Accademia del Lusso

Master's degree โ€” Fashion Brand Management

Oct 2021 โ€“ Sep 2022

National Institute of Fashion Technology India

Masters of Fashion Management โ€” Fashion Management

Jan 2015 โ€“ Jan 2017

MODART International

Erasmus Program โ€” Luxury Brand Management

Jan 2016 โ€“ Jan 2016

Delhi University

Bachelor's Degree โ€” Economics

Jan 2012 โ€“ Jan 2015

Amity International School, Sec 46 Gurugram

School

Jan 2004 โ€“ Jan 2012

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