Apr 2025 – Sep 2025 · 5 mos

• eCommerce Managing Director supporting retail companies to maximise their sales, profit & customer satisfaction levels through short-term assignments, retail consultancy, board advisory projects and interim management. Retail Solutions is a retail consultancy providing targeted retail strategy, digital strategy & eCommerce solutions.
• I focus on driving business growth and work collaboratively with retail, eCommerce and FMCG clients to ensure performance improvements are delivered, developing and implementing strategies to achieve profitable growth.
• + Advised a portfolio of clients on eCommerce, D2C, CRO, SEO, UX and digital transformation strategy
• + Provided expertise on key projects involving web platforms; Magento, Shopify & WordPress
• + Supported a range of charities on effective retail, digital and eCommerce strategies
• + Advised companies on digital marketing; SEO, PPC, CRO, local search
• As a Retail Consultant, I understand retail & eCommerce from the sales floor to the board room, so if you need support on a retail / digital project, please get in touch.
• Retail Solutions also support retail companies to identify real-world applications to solve everyday problems utilising retail technology, like retail blockchain applications, which can deliver 4 main benefits; reduced costs, faster transactions, increased transparency and improved security.
• PE / VC Pre-Acquisition Due Diligence & Advice · Retail Troubleshooting & Advisory Projects · Retail Strategy · Operational Efficiency Assessments · Retail Expert · Retail Technology · Change Management · Digital Transformation · Sales Channel Strategy · Amazon Marketplace
• Digital Strategy · eCommerce Strategy · Data Analysis · Performance Analysis · Systems Integration · Platform Migration · Digital Marketing · Google PPC · Local Search · Technical SEO · Content SEO · PR Outreach · Conversion Rate Optimisation · CRO · CRM · UX · CX · Dynamics NAV 365

Apr 2025 – Sep 2025 · 5 mos

• Experienced Managing Director with extensive Retail & eCommerce expertise in B2C, B2B, D2C and OEM manufacturing, across fashion, sportswear, food, consumer electronics, home appliances, telecoms, musical instruments, and office furniture.
• + Experienced Managing Director / Chief Executive
• + eCommerce Director, expertise in digital strategy, trading & marketing
• + Retail Director, experience in sales, marketing, operations, finance, HR, buying, customer service, IT
• + Board Director, full P&L responsibility, SME, large corporate, privately owned, post founder transition, private-equity sale
• As an Interim Managing Director, I support retail & eCommerce companies to maximise their sales & profit through short-term assignments, retail consultancy, board advisory projects and interim management.
• + Pre-Acquisition eCommerce Due Diligence
• + Short Term Projects
• + eCommerce Strategy Consultancy
• + Interim CEO / MD
• Retail Solutions is a retail consultancy providing targeted retail strategy, digital & eCommerce solutions.

Oct 2019 – Sep 2025 · 5 yrs 11 mos

• Working with and supporting companies to maximise their online sales, profit & customer satisfaction levels through digital strategy, eCommerce trading and digital marketing.
• We focus on driving business growth and work collaboratively with our retail & consumer goods clients to ensure performance improvements are delivered, developing and implementing strategies to achieve profitable growth.
• + Advise clients on eCommerce, D2C, DTC, CRO, SEO, UX and digital transformation strategies
• + Provide expertise on key projects involving web platforms; Magento, Shopify, Shopware & WordPress
• + Support companies & charities on effective retail, digital and eCommerce strategies
• + Advise companies on digital marketing; SEO, PPC, CRO, local search
• Digital Consultant : Digital Advisor : Digital Director : NED : Interim Director : Project Manager : Retail Blockchain Advisor
• Pre-Acquisition Due Diligence & Advice · Digital Troubleshooting & Advisory Projects · Digital Strategy · Operational Efficiency Assessments · Digital Expert · Digital Retail Technology · Change Management · Digital Transformation · Sales Channel Strategy · Amazon Marketplace
• Digital Strategy · eCommerce Strategy · Data Analysis · Performance Analysis · Systems Integration · Platform Migration · Digital Marketing · Google PPC · Local Search · Technical SEO · Content SEO · PR Outreach · Conversion Rate Optimisation · CRO · CRM · UX · CX · Dynamics NAV 365 & Business Central

May 2022 – Apr 2025 · 2 yrs 11 mos · Lancashire, England, United Kingdom · On-site

• Appointed Chief Executive of this eCommerce company to support and lead it through the next phase of development.
• Established in 1960, RELIANT have over 60 years’ experience in supplying the latest home electrical appliances. As one of the UK’s leading retailers in our sector, we have a rich history of delivering excellence. The privately owned company has solid foundations and huge aspirations for growth.
• + Full P&L responsibility, delivering continual profitable growth
• + B2C & B2B operations in stores, website, marketplaces, trade accounts
• + Targeted strategies to successfully grow revenue, profits, shareholder value
• + Digital transformation, change management and process improvements to improve working practices, efficiencies and profitability
• + Magento web development

Jan 2021 – Feb 2022 · 1 yr 1 mo · Scotland, United Kingdom · Hybrid

• Managing Director - eCommerce company. The Equip4work Group is the leading online provider of workspace solutions, office furniture and equipment across UK & Europe. As Managing Director I was responsible for the transition from founder led business to group business unit, creating a new leadership team and defining the change transformation strategy.
• + Transition from founder led business to group business unit
• + Post-Brexit management of International suppliers, manufacturers and supply chain
• + Managed significant International supply chain challenges within the context of the Covid-19 pandemic
• + Professional, supportive and driven to deliver the wider group transformation, continually demonstrated absolute dedication to the role, business and colleagues
• + Full P&L control for International Group, £60m revenue, 10% EBITDA
• Responsible for two UK brands (Equip4work, Office Furniture Online) and two European brands (Büromöbelonline & KM24), Equip4work Ltd is part of a £1.2 billion global business (TAKKT AG) and operate across UK and Europe, developing the business into the leading European B2B eCommerce provider for workspace equipment and solutions.

Jan 2011 – Sep 2019 · 8 yrs 8 mos · Cheshire · On-site

• Appointed Managing Director of this eCommerce and retail company to support post-Founder transition, responsible for business leadership, retail & digital strategy and delivery of company operations for the private and subsequent private-equity owned retail SME business. Dawsons Music is a retail company selling musical instruments in high street shops and online via eCommerce & marketplace websites on Amazon & eBay.
• I am a proactive business leader, with extensive retail, eCommerce & digital experience. Focused on driving sales growth, working collaboratively with colleagues to ensure company performance improvements are delivered, developing and implementing strategies to achieve profitable growth.
• Delivered a successful sale of the business, securing an exit for the shareholders, and managed an effective transition to the new owners.
• + Full P&L control, delivering continual growth
• + Led the B2C, B2B & D2C operations in stores, online, schools, wholesale, franchise, manufacturing
• + Implemented targeted strategies to successfully grow sales, profits, shareholder value
• + Improved operational efficiency, cost control, product range planning, supplier agreements
• + Managed multi-functional teams in sales, retail operations, eCommerce, marketing, finance, buying, trading, stock control, customer service, IT, HR, warehousing
• + Implemented new ERP & eCommerce platforms
• + Delivered digital transformation change management process improvements to improve working practices, efficiencies and profitability
• + Management of International manufacturing supply chain
• Key Skills:
• + Commercially astute with a keen sense of continual improvement & operational efficiency
• + Digitally and technically strong, utilising new technologies and working practices to solve organisational problems and supporting business change
• + Works collaboratively to build success and deliver business growth
• + Able to analyse complex situations and resolve business problems with effective solutions

May 2010 – Jan 2011 · 8 mos · London, United Kingdom

• Sit-Up Shopping is one of the leading TV shopping companies in the UK, consisting of several retail brands. A large private-equity backed retail business (t/o £200m), £25m online sales. Initially reporting to the Marketing & eCommerce Director, then Chief Executive, as Head of eCommerce I was responsible for all aspects of the company eCommerce performance & digital strategy online.
• Responsible for online sales & digital marketing, divisional P&L, financial planning & cost control, product range planning & merchandising, digital performance, analysis & web development.
• Digital Strategy · eCommerce Strategy · Data Analysis · Retail Performance Analytics · Systems Integration · Platform Migration · eCommerce Performance Analysis · Digital Marketing · Google PPC · Google Local · Technical SEO · Content SEO · PR Outreach · Conversion Rate Optimisation · CRO · Mobile Commerce · CRM · UX · CX

May 2009 – Apr 2010 · 11 mos

• Based in Manchester, NIMANS is the leading wholesale & distribution company of telecommunications products in the UK. A large privately owned company, primary focus on B2B, with B2C, D2C retail support.
• As Commercial Director I was responsible for the operational development of the group business through ongoing operations and new business opportunities. My role incorporated IT & eCommerce and included all commercial and technical activities. I was also responsible for commercial performance analysis and management information.
• The role reported into the Managing Director, then Chief Executive & Chairman.

Jun 2007 – May 2009 · 1 yr 11 mos

• Based in Manchester, NIMANS is the leading wholesale & distribution company of telecommunications products in the UK. A large privately owned company, primary focus on B2B, with B2C, D2C retail support.
• My initial role with Nimans was Head of Direct Sales which became Ecommerce Director of the B2C operation delivered initially through traditional mail order and then eCommerce sales channels. From this role I was promoted to Commercial Director. Each role reported into the Managing Director.
• Terminated unprofitable business activities, integrating customers into the core business
• Launched new B2C business, delivering revenue targets from launch
• Combined several sales divisions to improve efficiency and profitability
• Restructured several sales depts to improve profitability
• Part of the leadership acquisition and integration team
• I have extensive experience in eCommerce Sales & Operations, Digital Marketing, Affiliate Marketing, SEO, PPC, UX, Website Management, Customer Support, Web Design, Web Development etc.

Jan 2005 – Dec 2005 · 11 mos

• Littlewoods Home Shopping (Shop Direct/The Very Group) is a privately owned business with group sales of £2bn, making it the number one remote shopping company in the UK. As eCommerce Director of the Littlewoods Direct business, I was responsible for online sales across all product categories, working closely with the buying teams to deliver online sales targets.
• Littlewoods Direct had an annual turnover in excess of £70m in 2005. The role initially reported into the Managing Director, then Chief Executive.
• Digital Strategy · eCommerce Strategy · Data Analysis · Retail Performance Analytics · Systems Integration · Platform Migration · eCommerce Performance Analysis · Digital Marketing · Google PPC · Google Local · Technical SEO · Content SEO · PR Outreach · Conversion Rate Optimisation · CRO · Mobile Commerce · CRM · UX · CX

Jan 2003 – Jan 2005 · 2 yrs

• Littlewoods Home Shopping, which became Shop Direct, and then The Very Group, is a privately owned business with group sales in excess of £1.5bn, making it the number one remote shopping company in the UK.
• Reporting into the Managing Director, then Chief Executive, my role as New Business Director was to identify and develop new eCommerce opportunities, through start-ups or acquisition. I was responsible for strategic direction, financial planning and ongoing operations. I was promoted to eCommerce Director of Littlewoods Direct (now Very.co.uk) from this role.
• Littlewoods Direct had an annual turnover in excess of £70m in 2005.
• Digital Strategy · eCommerce Strategy · Data Analysis · Retail Performance Analytics · Systems Integration · Platform Migration · eCommerce Performance Analysis · Digital Marketing · Google PPC · Google Local · Technical SEO · Content SEO · PR Outreach · Conversion Rate Optimisation · CRO · Mobile Commerce · CRM · UX · CX

May 1999 – Dec 2002 · 3 yrs 7 mos · London, United Kingdom

• River Island is a highly profitable privately owned and family run retailer with group sales in excess of £900m. There are 350 UK stores with a further 25 stores in the developing International franchise business.
• As Head of Retail Operations, reporting into the Chief Executive, my role was to drive sales and profitability throughout the company, in the UK & Internationally, by effectively managing all retail operations. This required continual assessment of business requirements and retail strategy to ensure profitable growth, operational efficiency, cost effectiveness and customer satisfaction.
• In this role, I was instrumental in the inaugural strategic eCommerce review and one that initiated my love of digital retail.
• Retail Management · Retail Troubleshooting & Projects · Retail Strategy · Operational Efficiency · CEO Support · Retail Expertise · Retail Technology · Change Management · Retail Transformation · International Retail Expansion · International Franchise

Oct 1998 – Apr 1999 · 6 mos · Chile

• Raleigh International is a UK youth development charity which aims to develop young adults through challenging community and environment projects on expeditions throughout the world. This was a ‘once in a lifetime’ opportunity to be part of a voluntary organisation in a remote part of Chile.
• As Project Manager, I was responsible for the health & wellbeing of the Adventurers and the project to build an extension block to an old people's home.

Sep 1997 – Sep 1998 · 1 yr

• Episode is a privately owned global retail company based in Hong Kong. The European business was the largest of three divisions with sales of £80m and operations in 15 countries.
• As European Retail Director my role was to drive sales and profitability by effectively managing all retail operations, which included stand-alone stores, concessions and the wholesale business.

Aug 1996 – Sep 1997 · 1 yr 1 mo · Scotland

• Then part of the Sears Group, Adams Childrenswear was one of the leading UK Childrenswear retailers with sales of £200m.
• As Regional Manager for Scotland and the North of England my role was to drive sales and profitability throughout the company by effectively managing all retail operations. The region included 28 stores with sales of £25m.

Jun 1995 – Jul 1996 · 1 yr 1 mo

• Appointed to Store Manager of this Marks & Spencer store in Barcelona.

May 1995 – May 1995 · 0 mo

• Worked on a special project for the food group.

Jan 1993 – May 1995 · 2 yrs 4 mos

• Appointed to Deputy General Manager of this new Marks & Spencer store in Edinburgh Gyle Shopping Centre. The first M&S store to trade on Sundays.

Aug 1992 – Jan 1993 · 5 mos

• Appointed to Deputy General Manager of this Marks & Spencer store development. Store Project Manager for the store refit and square footage expansion.

Aug 1991 – Aug 1992 · 1 yr

• Appointed to Deputy Manager of this Marks & Spencer store.

Sep 1990 – Aug 1991 · 11 mos

• Appointed to the Franchise Division to work alongside the Franchisee in Lisbon, Portugal. Residential stay in this beautiful city.

Sep 1989 – Sep 1990 · 1 yr

• Appointed to Deputy Manager of this Marks & Spencer store.

May 1989 – Sep 1989 · 4 mos

• Appointed to Store Manager of this Marks & Spencer store.

Jan 1988 – May 1989 · 1 yr 4 mos

• Appointed to Assistant Manager (Foods) of this Marks & Spencer store in Edinburgh City Centre.

Aug 1987 – Jan 1988 · 5 mos

• Appointed to Assistant Manager (Foods) of this new Marks & Spencer store.

Apr 1987 – Aug 1987 · 4 mos

• Appointed to Store Manager of this Marks & Spencer store.

Sep 1986 – Apr 1987 · 7 mos

• Appointed to Assistant Manager of this Marks & Spencer store.

Sep 1985 – Sep 1986 · 1 yr

• Stage 2 of my management training with Marks & Spencer.

Sep 1984 – Aug 1996 · 11 yrs 11 mos

• Marks & Spencer is one of the leading and most respected retail companies in the UK. Stores are predominantly in the UK but there is also an International presence.
• During my M&S career, I worked in numerous stores in retail management roles plus special projects based in head office. I also work within the Franchise Division in both Spain & Portugal.

Sep 1984 – Sep 1985 · 1 yr

• Joined Marks & Spencer as a Young Management Trainee.