Jul 2022 – Apr 2024 · 1 yr 9 mos · Bengaluru, Karnataka, India · On-site

• Led comprehensive growth marketing strategy for India's largest D2C meat platform, driving customer lifetime value optimization and retention excellence across multi-city operations.
• Strategic Growth Leadership:
• Architected data-driven revenue growth strategies delivering 25% ARPU improvement year-over-year
• Established industry-leading retention framework achieving 60% month-1 cohort retention through behavioral segmentation
• Optimized marketing spend efficiency with 2% absolute reduction in cost-per-user while scaling customer base
• Managed complete P&L ownership for growth team ensuring sustainable profitability and strategic alignment
• Marketing Technology Excellence:
• Orchestrated sophisticated martech ecosystem leveraging Clevertap, Segment, Meta, Google, and proprietary platforms
• Executed comprehensive omnichannel CRM strategy across SMS, Email, Push, In-app, and outbound touchpoints
• Implemented advanced personalization and marketing automation for scalable customer engagement
• Conducted systematic experimentation and testing protocols optimizing customer journey and conversion metrics
• Cross-Functional Strategic Partnership:
• Collaborated strategically with Product, Category, Payments, Loyalty, and Brand teams for integrated customer experience
• Translated complex consumer behavior data into actionable business insights and product development initiatives
• Led analytical mentorship programs developing junior team capabilities and fostering data-driven culture
• Established performance measurement frameworks ensuring alignment with corporate growth objectives

Sep 2021 – Jul 2022 · 10 mos · Gurugram, Haryana, India

• Led market expansion strategy for hyperlocal grocery delivery platform, driving integrated marketing initiatives across Indian tier-1 and tier-2 cities.
• Strategic Market Expansion:
• Scaled brand presence from 6 to 14 cities through comprehensive geographic expansion strategy
• Doubled daily order volume from 75,000 to 150,000 via strategic marketing excellence and localized campaigns
• Developed market entry frameworks addressing regional consumer behavior and competitive landscapes
• Established scalable processes enabling continued geographic expansion
• Integrated Marketing Leadership:
• Led omnichannel marketing strategy across ATL, BTL, Digital, and mobile app channels
• Managed marketing organization of 35+ professionals across creative, media, analytics, and execution
• Implemented performance measurement systems with KPI tracking and ROI optimization
• Created data-driven protocols improving marketing efficiency by 15%
• Brand Strategy & Analytics:
• Enhanced brand visibility through innovative campaigns and consumer touchpoint optimization
• Conducted market research and competitive intelligence informing strategic development
• Generated actionable insights through advanced analytics and performance evaluation
• Established brand consistency standards across all channels and markets
• Partnership Management:
• Negotiated partnerships with MyGate, NoBrokerHood reducing customer acquisition costs
• Streamlined vendor processes improving operational efficiency and partnership ROI
• Built supplier ecosystem enabling cost-effective campaign execution and market penetration
• Strategic Marketing • Geographic Expansion • Integrated Campaigns • Team Leadership • Performance Analytics • Partnership Management • Quick Commerce • Hyperlocal Markets

Oct 2020 – Sep 2021 · 11 mos · Gurugram, Haryana, India

• Led data-driven optimization and experimentation strategies for global clients, driving conversion improvements through advanced analytics and testing methodologies.
• Experimentation & Testing:
• Designed and executed digital experiments including A/B tests, multivariate testing, and experience optimization across client platforms
• Identified optimization opportunities across marketing funnel driving measurable business growth and conversion improvements
• Implemented systematic testing frameworks covering landing pages, user journeys, and conversion touchpoints
• Analytics & Performance:
• Delivered data-driven reporting and analysis of key performance metrics using advanced BI tools and analytics platforms
• Generated actionable insights for marketing, merchandising, product, and content teams enabling strategic decision-making
• Created performance dashboards tracking campaign effectiveness and ROI optimization
• Cross-Functional Collaboration:
• Participated in agile processes connecting insights from multiple data sources to support product roadmaps
• Collaborated with client teams translating complex data analysis into strategic business recommendations
• Supported optimization roadmaps through systematic data integration and insight generation
• Technical Expertise:
• Advanced proficiency in experimentation platforms, Google Analytics, and business intelligence tools
• Statistical analysis and hypothesis testing for conversion rate optimization
• Multi-platform data integration and performance tracking across digital channels

Jul 2020 – Sep 2020 · 2 mos · Gurugram, Haryana, India

• Key Responsibilities:
• 1. Ideating and implementing new monetization models
• 2. Optimal utilization of existing real estates to derive monetization
• 3. Formulating new channels to derive revenue growth.
• 4. Creating & selling innovative brand solutions and unique IPs for reputed FMCG, consumer durable, automobile, financial services, and other sectors as part of Milkbasket revenue team
• 5. Creating and negotiating proposals and achieve revenue targets month over month.
• Collaborating with different teams - Product, Design, Marketing, Finance for successful campaign execution.
• Was part of the core team that formulated and launched -Exclusive Deals (Rewards program) and mBeyond (Loyalty program) on the MilkBasket app.

Apr 2019 – May 2019 · 1 mo · New Delhi Area, India

• Project 1 – Sales and Market Research:
•  Lights in furniture is a new concept, and it has not been introduced to all furniture manufacturer and seller. To conduct market research and design a strategic plan to increase market penetration
• Project 2 - Go-To-Market (GTM) Strategy:
•  Hafele has recently ventured into a new product category called Light Mirrors. To Understand the consumer behaviour in the retail channel and formulate a Go-To-Market (GTM) Strategy for Hafele Mirrors in this channel

Feb 2019 – Mar 2020 · 1 yr 1 mo

• 1. Responsible for managing all digital media activities of MarkUp - the reach of over 25000+ followers
• 2. Administered the official committee website
• 3. Coordinated a team of 45 that includes 18 senior members and 27 junior members
• 4. Activities - PR, Media, Events, On-ground Promotions, Corporate Interaction, Social Media Engagement
• 5. Managed the relationship with 20+ corporate houses by embarking on a mutually beneficial relationship and ensuring that high performance is delivered through tie-ups

Jul 2018 – Feb 2019 · 7 mos

• MarkUp is the official marketing committee at IMT, Ghaziabad which conceptualizes and executes core marketing events.

Dec 2018 – Jan 2019 · 1 mo · Noida Area, India

• I worked on :
• B2C Selling*
• New Customer acquisition*
• Actively Carried out Below -the - Line (BTL) activities like Society activation, trade promotion, direct selling*
• Mapping Product growth strategies by including customer feedback*
• New Market development and improving market penetration*
• Market Analysis *
• New Service launch Strategy*

Nov 2017 – May 2018 · 6 mos

• Overhauled business processes in various domains and prepared technical and functional documentation and tested the streamlined process for multiple use cases and scenarios.
• Communicated with internal/external senior management to determine specific requirements and expectations.
• Maintained client expectations as an indicator of quality and delivered quality services complying with service standards.
• Created and managed the estimates, project schedule and identified issues and risks in a timely manner to ensure that targets were reached.

Jul 2015 – Oct 2017 · 2 yrs 3 mos

• Identified and implemented 5 application transformation for Business Process re-engineering of 2 clients using Bizagi (BPM Tool).
• Stabilized the project through diligent planning, process efficiency improvements of over 75%, driving client engagement to baseline expectations and SLAs.
• Followed the project life cycle methodology like Agile and Waterfall, defined under the process framework; ensured that customer deadlines were met within the agreed timelines.