Jonathan Burdette — Director of Engineering

As a global B2B marketing, strategy, and CX leader, I have extensive experience building brands, driving digital strategy, and executing multi-year business strategies for leading Fortune 500 companies in the manufacturing, pharmaceuticals, MedTech, and Software-as-a-Service (SaaS) industries. In addition, I have successfully upskilled sales teams to transform strategy into measurable benchmarks and insights that drive tangible financial results. ♦ Key Strengths ♦ • Collaborate with cross-functional teams across regions and countries, lead organizational change management and digital online commercial strategy adoption activities, and ensure efficiency and delivery of key strategic objectives. • Turn around brands and businesses across channels, expanding into new global markets, and creating omnichannel strategies. • Lead global and regional teams to meet and exceed objectives. • Diversify cross-industry experience in life sciences (Medical Device, Pharma), B2B / Industrial Manufacturing, and CPG. • Translate between business needs and technology capabilities and leverage these capabilities to drive revenue and reduce costs. • Leverage digital tools to build global communities to share best practices, driving success across geographies with regional sales and marketing teams. • Apply learning technologies to scale sales enablement and replicate best practices in an engaging way. • Own implementation and adoption of innovative digital technology and online marketing strategy on a global scale. Ensure projects are rolled out on time and on budget. • Manage and motivate remote global teams working both onshore and outside the US. Also lead cross-functional teams. • Demonstrate articulate communication and presentation skills with bilingual proficiency in German and English.

Stackforce AI infers this person is a SaaS and B2B marketing expert with a strong focus on customer experience and digital transformation.

Location: Pittsburgh, Pennsylvania, United States

Experience: 20 yrs 5 mos

Skills

Global Strategy
Customer Experience
Go-to-market Strategy
Sales Management
Ecommerce Strategy
Brand Management

Career Highlights

Led global industry strategy for Adobe in B2B manufacturing.
Successfully drove multi-year business strategies for Fortune 500 companies.
Expert in transforming customer experience through innovative strategies.

Work Experience

Adobe

Director, Global Industry Strategy — Industrial Manufacturing | Multi-Industry Team Lead (4 mos)

Director, Global Industry Strategy & Marketing - Manufacturing (4 yrs 5 mos)

SAP

Global Marketing Director (CX) (1 yr 2 mos)

Director, Manufacturing (CX, GTM Lead) (3 yrs 9 mos)

Philips

North American eCommerce Sales & Marketing Lead (2 yrs)

Senior Global Marketing Manager eCommerce (3 yrs)

K+S Group

Consumer Products & B2B Brand Manager (2 yrs)

The Kraft Heinz Company

Sr. Associate Brand Manager (1 yr 8 mos)

Associate Brand Manager (2 yrs 3 mos)

Education

Customer Experience at MIT Sloan School of Management

eCommerce at University of Pittsburgh

Master of Business Administration (M.B.A.) at University of Pittsburgh Joseph M. Katz Graduate School of Business

Bachelor of Science - BS at Penn State University

Finance at University of Cologne

Bachelor of Science - BS at Penn State University

Jonathan Burdette

Director of Engineering

Pittsburgh, Pennsylvania, United States20 yrs 5 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led global industry strategy for Adobe in B2B manufacturing.
Successfully drove multi-year business strategies for Fortune 500 companies.
Expert in transforming customer experience through innovative strategies.

Stackforce AI infers this person is a SaaS and B2B marketing expert with a strong focus on customer experience and digital transformation.

Contact

Skills

Core Skills

Global StrategyCustomer ExperienceGo-to-market StrategySales ManagementEcommerce StrategyBrand Management

Other Skills

Global marketingField MarketingAcquisition MarketingGerman as a Second LanguageMarketing LeadershipMarketing CommunicationsMarketing AutomationMarketing Budget ManagementMarketing AnalyticsMarket PlanningKey MetricsProduct DevelopmentConsumer ProductsStrategic PlanningProduct Launch

About

Experience

20 yrs 5 mos

Total Experience

4 yrs 1 mo

Average Tenure

4 yrs 9 mos

Current Experience

Adobe

2 roles

Director, Global Industry Strategy — Industrial Manufacturing | Multi-Industry Team Lead

Jan 2026 – Present · 4 mos

I lead global industry strategy for Industrial / B2B Manufacturing at Adobe—shaping cross-cloud positioning across Digital Experience and Digital Media and translating industry insight into scalable go-to-market assets used by sales, marketing, partners, and regional teams worldwide. As team lead across multiple industry strategy initiatives (Public Sector, Health & Life Sciences, Automotive, High Tech, and Partner Strategy), I create and drive consistency in our GTM, and field impact through repeatable frameworks and global best-practice scaling.
Define Adobe’s global industry narrative and positioning for Industrial Manufacturing, aligned to customer priorities and Adobe’s differentiated value.
Build and scale reusable field toolkits (BOM, playbooks, POVs, use cases, messaging assets) that improve adoption, consistency, and global GTM execution.
Lead cross-industry collaboration and knowledge-sharing to accelerate field readiness and replicate best practices across regions.
Support strategic deal shaping and executive engagement for prioritized global accounts (CEC briefings, 1:1 executive meetings, strategic ABM conversations).
Drive thought leadership, industry research, and major-event content to strengthen Adobe’s industry credibility and market perspective.
Partner with global SIs and ecosystem leaders to co-develop joint POVs, enablement, and co-GTM motions aligned to global priorities.
Influence product direction by translating vertical gaps, competitive insights, and customer feedback into roadmap input and market-facing messaging.

Customer ExperienceGlobal marketingGlobal Strategy

Director, Global Industry Strategy & Marketing - Manufacturing

Aug 2021 – Jan 2026 · 4 yrs 5 mos

As Head of Industry Strategy and Marketing, Global Manufacturing, I manage Adobe's North America CX go-to-market strategy and commercial business development for manufacturing. I am in charge of strategy development, marketing, and driving awareness through thought leadership and campaigns, working with Fortune 500 customers on developing their CX strategy, and driving growth in the manufacturing industry for Adobe. Working with Adobe's B2B / Industrial Manufacturers to achieve their strategic goals, I drive profitable revenues and differentiating versus competitors through use cases such as lead-to-cash optimization and aftermarket parts and services sales through digital channels, marketing, and sales automation. Working with global SI and Technology (ISV) partners, I co-develop joint go-to-market strategies that drive new use cases and sales growth.
Key highlights include:
Lead, shape, and influence global go-to-market strategy for Adobe’s manufacturing strategy, including MedTech, executing multi-year annual business, sales, and enablement plans to drive recurring manufacturing revenue.
Collaborate with Adobe sales and strategic Fortune 200 manufacturing customers to design annual business plans and customer experience roadmaps to reduce costs and drive profitability into the multimillions, increase customer lifetime value (LTV), and educate customers on new products.

Field MarketingAcquisition MarketingGo-to-Market StrategyCustomer Experience

Sap

2 roles

Global Marketing Director (CX)

Jun 2020 – Aug 2021 · 1 yr 2 mos

As Senior Director, Market Executive (Global CX), I led a team of 7 global manufacturing industry directors and was in charge of developing and executing business plans, vision, competitive positioning, and sales learning and development (L&D) for customer experience.
Key highlights included:
Led annual on-site sales enablement coaching and participated in ride-a-longs with sales representatives to present best practices to key customers, resulting in approximately $25M in new deals closed.
Authored and executed annual strat plan in 2020, growing sales and revenue with Industrial manufacturers to grow SAP CX annual recurring revenues and market share.

German as a Second LanguageSales ManagementCustomer Experience

Director, Manufacturing (CX, GTM Lead)

Sep 2016 – Jun 2020 · 3 yrs 9 mos

In this role, I managed high-performing cross-functional teams, applying thought leadership to identify opportunities to enhance customer engagement, drive product usage, and improve customer retention. I created and executed the global GTM strategy and sales enablement plan for global life sciences / MedTech across customer experience and omnichannel sales. I also demonstrated industry-specific use cases to showcase investment benefits for specific SAP software offerings to support automation of existing processes, resulting in increased revenue and reduced costs.
Key highlights included:
Served as subject matter expert (SME) at SAP conferences, online thought leadership events, and global industry customer roundtables to represent the industry point of view for SAP CX to new and existing C-suite customers.
Provided training to sales and pre-sales teams, upskilling teams through coordinated global enablement campaigns, and helping enhance sales performance by approximately 25%.

German as a Second LanguageSales ManagementCustomer ExperienceGo-to-Market Strategy

Philips

2 roles

North American eCommerce Sales & Marketing Lead

Jan 2014 – Jan 2016 · 2 yrs

As North American eCommerce Sales and Marketing Lead, I led a cross-functional team to incorporate eCommerce channel sales into annual plans, supporting overall company growth and profitability targets. I formulated omnichannel strategy and internet channel sales, aligning sales enablement and training plans and was in charge of the internet channel, including direct online resellers and Amazon.com.
Key highlights included:
Developed and executed strategies to drive online revenue and profitability through B2C and B2B eCommerce channels with complex MedTech products in a mature market, driving 7% growth in 2015 versus previous year.
Collaborated with field sales team to drive usage of an eCommerce platform among target customer segments.

Field MarketingSales ManagementeCommerce Strategy

Senior Global Marketing Manager eCommerce

Jan 2011 – Jan 2014 · 3 yrs

As Senior Global Marketing Manager - eCommerce, I led all aspects of GTM and marketplace selling strategies and developed and executed short- and long-range business plans, evaluated the competitive landscape, and implemented tactics to maximize business and revenue growth.
Key highlights included:
Developed and executed launch and post-launch tactics, increasing orders by 25% and average order value (AOV) growth by 10%.
Designed GTM plans for global and region-specific initiatives across EMEA, the Americas, and APAC to accelerate online sales growth. Formulated GTM collateral, including digital and traditional media, to advertise to patients, driving incremental revenue growth.
Created and executed GTM strategy and execution with Amazon B2B sales team, creating channel strategy to drive incremental revenue through the new channel.

Field MarketingSales ManagementeCommerce Strategy

K+s group

Consumer Products & B2B Brand Manager

Jan 2009 – Jan 2011 · 2 yrs · Chicago, Illinois, United States

As Consumer Products and B2B Brand Manager, I oversaw multiple brands across the K+S portfolio (consumer & B2B) and collaborated cross-functionally to develop and execute strategy, drive household penetration and buy rate, and drive profitable growth for a multimillion-dollar part of the K+S portfolio. I also managed annual operating plan development, P&L, and marketing / advertising / in-store marketing budget responsibility for my brands and products.

The kraft heinz company

2 roles

Sr. Associate Brand Manager

Jul 2007 – Mar 2009 · 1 yr 8 mos

In this role, I managed numerous brands across the Heinz portfolio and worked closely with a cross-functional team to develop and execute strategy and drive household penetration & profitable growth on a multimillion-dollar part of the Heinz portfolio.

Field MarketingSales ManagementBrand Management