Jan 2024 – Oct 2024 · 9 mos · Melbourne, Victoria, Australia · On-site

• Managed a team to create the strategy, content and build a community for @mousethegame, @killknightgame, @thrivehltc across Steam, Discord, X, TikTok, Instagram, Facebook.
• Left due to overseas opportunity.

Jul 2023 – Dec 2023 · 5 mos · Melbourne, Victoria, Australia

• Created the strategy and engagement contenT for Workvivo, Kmart Group’s first integrated internal communications platform for 50,000+ team members. ✨Corporate comms but make it fun✨
• Also assisted with organising and running large internal events for Kmart/Target National Offices (e.g. End of Year Event, Christmas Family Day).

Jan 2023 – Mar 2023 · 2 mos · Sydney, New South Wales, Australia · Hybrid

Oct 2022 – Dec 2022 · 2 mos · Greater London, England, United Kingdom

• Social Media Manager UK/EMEA - CPGP (Consumer Products Gaming Publishing) for Disney/Pixar, Marvel, Star Wars, 20th Century Studios

Aug 2021 – Sep 2022 · 1 yr 1 mo · Melbourne, Victoria, Australia · Hybrid

• Sitting within the Integrated Marketing Team, I helped to develop, plan & execute the strategy for all Disney, Pixar, 20th Century Studios, Searchlight Pictures and Avatar theatrical and Disney+ releases, as well as various franchise campaigns with a ‘local and loved’ AUNZ angle. This included a wide variety of tasks:
• Creating content & copywriting for AUNZ social media channels: Disney, Walt Disney Studios, 20th Century Studios, Avatar. Also assisted with Disney+, Disney Cruise Line.
• Social listening & reporting back to the business
• Creating briefs for influencers, content creators & sourcing UGC
• Planning & scheduling of organic content & organising paid media amplification
• Brainstorming angles for editorial (e.g. Urban List, Time Out etc.) & partnership content & reviewing as a brand guardian
• Brainstorming SFV ideas directed at AUNZ audiences to put forward to the US team for movie talent to feature in
• Key campaigns:
• Theatrical: Encanto, Lightyear, Ron's Gone Wrong, The Last Duel, Death On The Nile, The King's Man, West Side Story, Antlers, The French Dispatch, The Eyes of Tammy Faye, Nightmare Alley, Bob's Burgers, Avatar Rerelease, Avatar: The Way of Water, Reo Māori The Lion King & Frozen, Strange World
• Disney+: Turning Red, Jungle Cruise, Rescue Rangers, Ice Age: The Adventures of Buck Wild, Scrat Tales, Dug Days, Olaf Presents, Ciao Alberto, Home Sweet Home Alone, Pinocchio, Disenchanted, Hocus Pocus 2, Prey, Fresh, Only Murders In The Building, How I Met Your Father, No Exit, The Princess
• Franchise: From Our Family To Yours, Halloween/Villains, Ultimate Princess Celebration, Polka Dot Day, Mother's Day, International Friendship Day, Beauty and the Beast 30th Anniversary, Aladdin 30th Anniversary, Monsters, Inc. 20th Anniversary, Cars 15th Anniversary
• Events/ Activations:
• Disney Cruise Line, Pixar Putt, Melbourne Symphony Orchestra Toy Story & Fantasia, Magic of Animation Exhibition at ACMI and Qld Museum, Mary Poppins the Musical

May 2021 – Aug 2021 · 3 mos · Sydney, New South Wales, Australia

• Oversaw the content schedule and created social and web content for The Star Sydney and 6 venues - Sokyo, Black Bar & Grill, Flying Fish, Cucina Porto, CHUUKA, 24/7 Sports Bar.

Nov 2017 – May 2021 · 3 yrs 6 mos

• Sole person responsible for managing IKEA Australia socials (Facebook, Instagram, WeChat, Pinterest, YouTube, LinkedIn)
• Holistically oversaw and managed the Social Media Strategy and Integrated SM Calendar for owned and paid channels
• Worked cross-functionally with different teams (Sales, PR, P&C, Logistics, Local Marketing, Stores, Interior Design) and liaised with external creative and paid media agency
• Assisted managing and mentoring the Social Media Customer Service Team (12+ people) providing on-going training, daily support and conducted performance reviews
• Planned, created, published, and reported on organic social content
• Worked closely with the paid media team to recommend paid social campaign solutions and provide creative/copy
• Identified influencers for PR and helped build relationships
• Engaged with fans on social with a fun, on-brand approach
• Captured event/ activation content and UGC sourcing
• Used feedback, data, research and social listening to share insights with the business for informed decision making

Aug 2016 – Nov 2017 · 1 yr 3 mos

• Helped open the IKEA North Lakes store and contributed todriving new and repeat visitation throughout the first year.
• Key responsibilities:
• Maintained local store website weekly using TeamSite
• Created content for IKEA Family EDMs, in-store flyers, radio, newspapers, Westfield social media, store announcements
• Managed all store internal communication channels to keep co-workers engaged and informed (co-worker newsletter, e-mails, Yammer)
• Planned and managed all external and in-store events, workshops – e.g. opening month, 1st birthday, product launches, school holidays, various IKEA Family workshops, Scandinavian festival, Midsummer
• Managed the IKEA FAMILY loyalty program at a local level
• Key contact person for all external parties – e.g. partners, charities, government, schools, community groups, artists

Jul 2012 – Jul 2016 · 4 yrs

• Highly autonomous sales role, required liaising with different departments on a daily basis.
• Key responsibilities:
• Drove add-on sales throughout the store in ‘activity areas,’ through help with strategic selection of products and maintaining various areas
• Managed “Christmas Shop” (FY14, FY15, FY16) which required ordering, planning and implementing stock, closely monitoring sell through and making strategic decisions to help the sales of slow-selling articles
• Pushed the sales of discontinued, seasonal products and irresistible offers through use of hot spot locations, add-ons and other activity areas throughout the store
• Helped develop new co-workers competence and skills within the team

Jan 2015 – May 2015 · 4 mos · Brisbane, Queensland, Australia · On-site

• Worked as part of a new team to create authentic content for Griffith University’s social media networks, with a focus on Facebook, Instagram and Snapchat.

May 2011 – Feb 2012 · 9 mos · Brisbane