Vignaraj (Viggy) Gadvi

CEO

New York, New York, United States15 yrs 6 mos experience
Most Likely To SwitchAI Enabled

Key Highlights

  • Built Ads to eight figures in under two years.
  • Launched Priority Delivery into multi-million-dollar ARR.
  • Known for execution velocity and strong technical partnerships.
Stackforce AI infers this person is a SaaS Product Leader with expertise in monetization and marketplace optimization.

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Skills

Core Skills

MonetizationProduct Strategy

Other Skills

AdsPricingOffersGenAISegmentationMarketplace DemandProduct ManagementMarketplace OptimizationAPI ManagementDigital StrategyJavaSQLQuality AssuranceRequirements AnalysisSoftware Project Management

About

Director / Principal Product Leader (12+ years) building and scaling large-scale monetization and marketplace platforms across Ads, Pricing, Offers, and Growth. Proven track record of taking 0→1 platforms to eight-figure annual revenue and operating high-throughput, global-grade product infrastructure. Currently leading Monetization at Grubhub, owning Ads, Pricing, and Offers. Built Ads from zero to eight figures in under two years. Launched Priority Delivery into multi-million-dollar ARR. Delivered ~50% lift in offer redemption and scaled AI-driven targeting to improve advertiser ROI, conversion, and marketplace efficiency. Operate at the intersection of platform architecture, applied ML, pricing systems, and marketplace economics. Known for execution velocity, strong technical partnership, and building durable systems that scale across products and regions. Domains: Ads Platforms · Monetization Infrastructure · Pricing & Yield Systems · Marketplace Optimization · ML-driven Relevance · Platform Leadership

Experience

15 yrs 6 mos
Total Experience
2 yrs 3 mos
Average Tenure
3 yrs 1 mo
Current Experience

Grubhub

2 roles

Director of Product Management, Monetization

Promoted

Jan 2024Present · 2 yrs 3 mos

  • Lead Grubhub’s monetization product organization across Ads, Pricing, and Offers, owning platform strategy, execution, and team performance across multiple revenue-critical verticals.
  • Build and scale Grubhub Ads into a $XXM+ annualized business by launching multiple 0→1 products, establishing platform foundations, and defining targeting, measurement, and performance standards. Drive adoption of GenAI-powered relevance and segmentation to improve advertiser outcomes while scaling marketplace demand.
  • Own company-wide pricing strategy and infrastructure, including metro-level pricing optimization and real-time segmentation capabilities that enable automated decisioning, faster experimentation, and transaction-level optimization. Launch and scale Priority Delivery as a new premium product line, creating a durable monetization lever across the marketplace.
  • Scale the Offers platform by building core supply, eligibility, validation, and budgeting systems — materially improving redemption performance and expanding merchant participation.
  • Manage and develop high-performing product leaders, set long-term product vision, establish operating rhythms, and build strong ownership models across teams. Partner closely with Engineering, Data Science, Sales, Marketing, Finance, and Operations to align platform investments with company growth and profitability goals.
AdsPricingOffersMonetizationGenAISegmentation+2

Principal Product Manager,Monetization

Feb 2023Dec 2023 · 10 mos

Better

Senior Product Manager

Nov 2019Feb 2023 · 3 yrs 3 mos

Lendingtree

Senior Product Manager

Jan 2018Jan 2020 · 2 yrs · Charlotte Metro

Nationwide insurance

3 roles

Product Manager, Build-Measure-Learn

Feb 2017Jan 2018 · 11 mos · Columbus, Ohio Area

Platform Product Manager

Jul 2015Jan 2017 · 1 yr 6 mos · Columbus, Ohio Area

  • Critical to Nationwide’s digital strategy, the API Management program is at the crux of it. I’m leading the API Management program along with an exceptionally talented team to better position Nationwide in the insurance industry.
  • ♣ Led the selection, implementation and adoption of Apigee’s API Management tool within Nationwide to adopt two-speed IT Model.
  • ♣ Defined business requirements, participating in UATs, and collaborating with UI/UX to deliver the developer portal for Nationwide Insurance.
  • ♣ Creating the API product roadmap and maturity index by collaborating with cross functional constituencies to support Nationwide’s Digital Strategy.
  • ♣ Acting as an API Product Evangelist by conducting information sessions, creating stubbed APIs, partnering in hackathons and trainings in collaboration with other business partners.
  • ♣ Working with the Scrum Master to refine backlog, prioritize on product features to provide high business value for API users to publish, discover and consume APIs
API ManagementDigital StrategyProduct Strategy

MBA Summer Intern - Project Management Consultant

May 2014Aug 2014 · 3 mos · Columbus, Ohio Metropolitan Area

  • As an Intern, I’d the opportunity to work on multi-million dollar projects with supportive mentors. I was accountable to build project roadmaps, communication strategies, and maintain the project budget.
  • ♣ Led the initiate phase of a $2M SaaS based Customer Transformation project to reduce the cycle time of the member application processing by 30%.
  • ♣ Led an Organizational Change Management initiative for the adoption of Guidewire for the Claims Transformation
  • ♣ Proposed change management plan to leverage the benefits of DevOps to reduce cost, increase efficiency and deliver profit-driven IT capabilities with Agile.

Upmc's center for connected medicine

Strategy Consultant

Jan 2014Apr 2014 · 3 mos · Greater Pittsburgh Region

  • Developed a re-positioning strategy for the UPMC's Center for Connected Medicine (CCM - Executive Briefing Center) in the dynamic healthcare executive briefing centers' industry.
  • ♣ Proposed a strategic execution map to re-position the client’s executive briefing center in the healthcare industry.
  • ♣ Responsible for strategic planning of organizational change management and workforce management.
  • ♣ Analyzed potential markets with the center’s capabilities to enter into other geographical territories.

Clinical & translational science institute

Business Technology Consultant

Dec 2013Apr 2015 · 1 yr 4 mos · Greater Pittsburgh Area

  • The Clinical & Translational Science Institute works in collaboration with the UPMC to improve the efficiency of bio-medical advances and researches.
  • ♣ Built a roadmap for the adoption a new IT system to track research participants for UPMC.
  • ♣ Working on a cost cutting initiative to rationalize the application portfolio of UPMC

Aarambh

Co-Founder

Jun 2013Feb 2016 · 2 yrs 8 mos · Bangalore

  • Aarambh is a pre-placement firm that provides consulting services to aspiring students for their Masters. We provide a concierge experience for our students so that they are "industry ready"

Infosys

4 roles

QA Lead - Client: Apple Inc (iCloud)

Jan 2013Jun 2013 · 5 mos

  • Worked on the Customer Service Application of iCloud that has been ever changing. Ensured that the new features are in sync to iCloud and are serving the intent. Along with this, was closely involved with the enhancement of the support applications that ensured proper functioning of iCloud.
  • ♣ Involved in automating and optimizing the functionalities for successive releases of the application.
  • ♣ Authored test documents and QA strategies for new functionalities
  • ♣ Facilitated plan reviews among cross functional teams.

QA Lead - Apple Inc (Human Resources Application)

Feb 2012Jan 2013 · 11 mos

  • Apple Inc wanted to enhance their H.R. Application to best suite its different geographic locations and to integrate with different essential systems.
  • ♣ Acted as a liaison between the development team, offshore testing team and the client coordinator.
  • ♣ Ensured proper staffing, training and development of the team members.
  • ♣ Supported different operations, and examined risks and potentials of the project.
  • ♣ Developed and ensured adherence to the different testing procedures and policies.

Software Developer - DuPont

Jan 2011Jan 2012 · 1 yr

  • Handled the proposals from the clients of DuPont so that they are able to use the DuPont Applications in a much better manner. Worked along with DuPont to analyze the sales of different products via the application and forecast the future sales.
  • ♣ Prepared client deliverables such as detailed design documents, presentations and test plans.
  • ♣ Implemented the solution and deployed the same after exhausting validations that helped the business keep track of their clients.
  • ♣ Practiced strong configuration management and version controls.
  • ♣ Anchored knowledge management to equip team with domain and functional aspect of the project.

Software Developer - DuPont (Marketing and Sales)

Aug 2010May 2011 · 9 mos

  • DuPont wanted to enhance the exisiting Marketing and Sales Application by addition of more features that would allow customers to order products easily. We as a team from Infosys followed the Waterfall Model to deliver the end product.
  • ♣ Responsible for requirement analysis and elicitation, Authored specification document and getting the acceptance from the business.
  • ♣ Anchored the design documents for the implementation of scope of the application.
  • ♣ Coded modules and deployed them on a integrated environment.
  • ♣ Supervised offshore status reporting

Make a difference

Administrative Volunteer

Jan 2011Jun 2013 · 2 yrs 5 mos · Mangaluru, Karnataka, India

  • Make A Difference is a Youth Network that empowers students to discover their true strengths and unleash their full potential. At Make A Difference- Mangalore Chapter I worked as a Administrative Volunteer. My work comprised of acting as single point of contact for career camps, actively planning and strategizing the funds and implementing initiatives towards the benefit of the children.

Education

University of Pittsburgh Joseph M. Katz Graduate School of Business

Master of Business Administration (MBA)

Jan 2013Jan 2015

S.D.M. College Of Engineering and Technology

BE-Computer Science — Computer Science

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