Aug 2025 – Present · 8 mos

• English Speaking Group Coordinator for Center of International Services.
• Events Planning for Center of International Services

Jun 2025 – Aug 2025 · 2 mos · St Louis, Missouri, United States

• Managed ~150 client accounts end-to-end handling full Meta Ads Manager setup—from creating ad accounts, datasets, defining audiences, scheduling and uploading ads—to drive targeted campaigns; analyzed performance metrics and optimized budgets and audiences to improve ROI (by 7x) and ROAS(by 15x).
• Reviewed campaign and A/B test data over 30–35‑day periods to identify underperforming campaigns, audiences, or creative variants; executed strategic reallocations of budget and refined audience segmentation to boost conversion efficiency.
• Participated in client calls and strategy sessions, translating campaign insights into clear recommendations; presented data‑driven optimizations (which campaigns to pause, which to scale, which audiences to refine) to stakeholders and enhanced collaborative decision‑making.

Mar 2023 – Jun 2024 · 1 yr 3 mos · Bangalore Urban, Karnataka, India

• Enhanced website engagement by 66% in 2 months by revamping the Indian market's product marketing strategy
• Improved product outreach and engagement in India and Bangladesh by leading cross-functional collaboration with
• the SEO team
• Boosted product positioning and customer awareness by conducting market research and developing
• demand-generation assets across 5 regions (ME-NA, India, Bangladesh, and North America)

Jun 2021 – Mar 2023 · 1 yr 9 mos

• Increased engagement by 4500% in 9 months by applying content strategy on LinkedIn
• Managed a team of 4 interns to develop & implement SEO-based strategies, improving website traffic by 35% within 2 quarters.
• Analyzed market trends in B2B fintech and translated findings into actionable insights for product features and marketing initiatives.
• Assisted the product management team in evaluating user feedback and helped prioritize the product roadmap based on customer needs and competitive analysis for 2 flagship products

Nov 2020 – Jun 2021 · 7 mos

• Collaborated with team members to help expand marketing channels
• Created proposals and organized pursuit documentation to support marketing staff
• Scheduled social media postings to advertise products and generate site traffic
• Contributed to blog page, email campaigns, and social media content

Jul 2020 – Nov 2020 · 4 mos

• Supported sales team with administrative assistance such as coordinating paperwork, and creating client nurturing collaterals
• Tracked, measured, and reported trends for sales team analysis and decision-making
• Maintained a robust database of contacts and champions to increase sales
• Shadowed sales professionals to gain deeper insight into best practices and strategies for maximizing sales revenue

Mar 2020 – Apr 2020 · 1 mo

• Blog posts and Social Media write-ups, mostly inclined toward entertainment
• Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content in the media and entertainment industry

Dec 2019 – Jan 2020 · 1 mo · Lucknow

• Trainee in the project "Amrut- a central application of all 652 Urban Local Bodies, Uttar Pradesh"

Oct 2019 – Nov 2019 · 1 mo

• Blog posts writing, research-based articles, company promotion (digital marketing) and opinionated article writing

Aug 2019 – Feb 2020 · 6 mos

• Blog posts and research-based article writing based on unspoken topics in our society
• Wrote and edited high-quality content and visually impactful programs under deadline pressure with an exciting, captivating, and
• authentic approach

May 2019 – Jun 2019 · 1 mo · Bhopal

• Managed communication between program applicants and staff
• Cultivated productive relationships to facilitate objectives

Mar 2019 – Sep 2019 · 6 mos

• Drafting Officer and International Press core Journalist for UNCND and SPECPOL

Oct 2018 – Oct 2018 · 0 mo · Bhubaneshwar

• Entailed digital and offline marketing. Involved, in connecting with different college students and the Training Placement departments of different colleges