Ashish Shanbhag

CEO

Bengaluru, Karnataka, India8 yrs 1 mo experience

Highly Stable

Key Highlights

Led admissions strategy for India's Ivy League in tech.
Drove user acquisition through innovative marketing initiatives.
Managed large teams to achieve sustainable growth.

Stackforce AI infers this person is a SaaS marketing leader with expertise in user acquisition and strategic partnerships.

Contact

Skills

Core Skills

Strategic PlanningCommunity OutreachInfluencer MarketingReferral Network

Other Skills

Data AnalysisAnnual ReportsStrategic PartnershipsBusiness Process ImprovementDecision-MakingBusiness DevelopmentData ManagementRelationship BuildingOperations ManagementManagementTeam ManagementLeadership

Experience

Scaler school of technology

Head of Admissions

Jan 2025 – Present · 1 yr 3 mos · Bangalore Urban, Karnataka, India · On-site

Spearheading admissions for the offline vertical of Scaler - backed by prominent investors including Peak XV Partners (formerly Sequoia Capital India), Tiger Global, and Lightrock India. Scaler School of Technology is redefining computer science education in India. Designed to be India’s Ivy League for Computer Science Education, the program provides a hands-on, mentor-led, and project-based learning experience to prepare students for top-tier tech careers.
As Head of Admissions, I lead the end-to-end admissions strategy, ensuring we attract India’s brightest and most ambitious students into this transformative program. My key focus areas include:
Designing a data-driven and transparent admissions strategy to identify high-potential students beyond traditional metrics.
Addressing challenges such as prestige bias against BSc degrees and skepticism around new-age education models.
Leading student and parent engagement initiatives to build awareness and trust in the program.
Innovating new approaches to make the admissions process more intuitive and applicant-friendly.
Spearheading structured outreach efforts build long-term trust in the program.

Strategic PlanningCommunity Outreach

Scaler

2 roles

Associate Director - Growth Marketing

Promoted

Jan 2024 – Dec 2024 · 11 mos · Remote

As Associate Director of Growth Marketing, I was responsible for scaling referral marketing, influencer partnerships, and user-generated content (UGC) initiatives to drive user acquisition and brand advocacy. My focus was on strategic leadership, execution oversight, and cross-functional collaboration to fuel sustainable growth.
Key Responsibilities & Achievements:
Led a team of 25 marketers, content strategists, and partnership managers, driving innovation across multiple verticals.
Oversaw the development and scaling of a high-converting referral program, increasing organic user acquisition, leading to 25% conversion rates.
Established structured ambassador programs, empowering top users to become brand advocates.
Directed the influencer marketing team, managing partnerships with macro and micro-influencers to enhance brand reach.
Focused on authentic engagement and trust-building through influencer-led campaigns.
Ensured data-driven performance tracking, refining influencer partnerships for higher ROI.
Supervised UGC-led marketing initiatives, leveraging real user experiences to enhance social proof.
Developed frameworks for scalable content creation, amplifying organic engagement.
Collaborated with product, data, and marketing teams to align efforts with user insights and behavior.
Led experiments on growth loops, incentive structures, and retention strategies to enhance acquisition efficiency.