Mar 2024 – Apr 2024 · 1 mo

Nov 2023 – Mar 2024 · 4 mos

Sep 2021 – Nov 2023 · 2 yrs 2 mos

• Leads External Communications/Public Relations team for Palo Alto Networks
• Served as Interim Corporate Communications Leader March - August 2022 - leading global executive, internal and external communications.
• In current role:
• Sets External Communications strategy with an outstanding team of communications professionals who focus daily on making an impact that matters through targeted media relations.
• Develops and amplifies thought leadership content including proprietary research reports such as the 2022 What’s Next in Cyber Survey Report, bylines and blogs via earned and sponsored media placements to elevate Palo Alto Networks as the go-to authority in cybersecurity
• Conceptualizes and executes impact media programs and campaigns on the cybersecurity topics that matter most helping to shape the market and inform stakeholders on the industry-leading innovation and capabilities of Palo Alto Networks
• Encourages and develops integrated collaboration opportunities across marketing and product teams for more impactful, targeted campaigns including earned and sponsored content
• Oversees timely announcements, communications plans, pitching and interviews across product, partner, threat, security, public sector, global policy, ESG/CSR, investor relations, M&A, crisis and brand communications
• Builds and coordinates integrated media strategy and execution around industry and company signature events - PANW Ignite, RSA, MWC, BlackHat and more
• Manages multiple agency and vendor relationships, budgets and outcomes
• Delivers results through actionable metrics and reporting based on PANW strategic priorities and stakeholder value

Mar 2020 – Sep 2021 · 1 yr 6 mos

• As Chief of Staff to Emily Mossburg, Global Cyber Leader and Program Lead
• Leads the executive support of the world’s leading Cybersecurity Consulting practice in global operations ensuring the effective planning, management and review of the program
• Effectively manages a geographically diverse PMO team toward achieving business objectives and collaborates successfully cross-business
• As Global Cyber Brand Leader:
• Sets strategic direction and execution of Global cyber marketing and communication program.
• Responsible for Global Cyber brand, marketing, advertising, social media, live and virtual events, eminence, public relations and internal communications
• Oversees design, plan and execution of priority campaigns, including sales enablement and education including creation of new Cyber brand narrative and visual identity system leveraged across member firms and with key stakeholders
• Led development of global video series produced during COVID-19 highlighting specific Cyber offering capabilities
• Developed and launched Global Cyber and Global Women in Cyber public relations campaign to improve visibility of cyber leaders on the topics that matter most; secured key placements in multiple top tier media: Marketwatch, Forbes, WSJ, Bloomberg, etc.
• Led development and launch of 2021 Global Women in Cyber multi-media campaign to build awareness, attract and retain talent and inspire the future workforce
• Successfully led Covid-19 eminence effort to support client cyber awareness that include weekly executive cyber briefings, thought leadership points of view, blogs and associated materials, and media interviews

Aug 2018 – Mar 2020 · 1 yr 7 mos

• Leads external communications for Deloitte Risk & Financial Advisory's Cyber, Risk Intelligence, and Managed Services & Products
• Creates and develops public relations campaigns to create impact and clarity in the market on the issues that matter to key stakeholders
• Works in tandem with internal marketing organization to develop integrated strategies to create and disseminate market research, eminence and client impact initiatives
• Oversees vendor and agency relations, managing retainer budgeting and fees, resourcing, and project execution, as well as effectiveness measurement and reporting strategy, inclusive of audience engagement, media share of voice, and other reputation-based metrics
• Serves as strategic advisor and business partner to connect the dots and look for alignment between key stakeholders and the broader firm strategy

Dec 2014 – Oct 2016 · 1 yr 10 mos

• As Senior Manager for Deloitte Advisory’s Cyber Risk Services, Nicole supported clients in preparation, response and recovery from cyber incidents, specifically through Cyber Incident Response, facilitating Cyber War Games, and crisis communication response.
• Facilitated and managed Cyber War Games for Media to demonstrate the impact of a cyber-attack resulting in seminal coverage in top industry and national media positioning Deloitte as the leader in cyber response.
• As Senior Manager, Public Relations for Deloitte Services LP, Nicole delivered, advised, created and rolled out the external communications strategies that supported the business objectives of the business unit, broader firm, as well as global team and other functional service areas.
• Effectively oversaw external communications efforts day-to-day for Cyber Risk Services, Strategic Risk Services, Assurance, and Treasury Advisory Services resulting in record positive media placements during tenure in media such as: Wall Street Journal, CNBC, Politico, Dark Reading, NY Times, Time, and more.
• Led Comms and PR outreach and perception-management for Advisory leadership overseeing communications plans, messaging and narrative support.
• Worked in tandem with internal marketing organization to develop integrated strategies to create and disseminate market research and client impact initiatives.
• Successfully worked with the social and digital strategy teams to create compelling content for posting including management of social presence for business units and leaders within firm.
• Oversaw vendor and agency relations, managing retainer budgeting and fees, resourcing, and project execution, as well as effectiveness measurement and reporting strategy, inclusive of audience engagement, media share of voice, and other reputation-based metrics.
• Served as strategic advisor and business partner to connect the dots and look for alignment between key stakeholders and the broader firm strategy.

Aug 2011 – Oct 2013 · 2 yrs 2 mos · Santa Clara, CA

• Was responsible for company’s brand strategy, global marketing initiatives and public relations programs, including: brand identity, website design and content development, product marketing, partner marketing, advertising, media outreach, speaker placement, press releases, bylined articles, social media management, and trade shows and events.
• Achieved pivotal media placements in NY Times that positioned company’s thought leadership, and created customer traction, investment interest, other media attention and accolades (HSMAI Adrian Award 2012 for best media placement) in first 12 months of new branding initiative.
• Managed participation in more than 50 global trade show and conferences annually including securing multiple pivotal speaking opportunities for Nor1 executives. Events represented in APAC, Europe and US.
• Member of the company’s management team dedicated to achieving company strategic initiatives including product launches, customer acquisition and retention strategies.
• Provided public relations and marketing consultation to Nor1 from 2006-2011 prior to joining the company.

Jan 2008 – Jan 2012 · 4 yrs

• Oversaw the marketing strategy for REBEL and its clients made up of leading hospitality and technology companies. From web design, to trade show and conference planning, special events, media relations, and direct to customer marketing, Nicole Hockin knows what travel technology companies need to succeed with creativity plus.

Jan 2005 – Dec 2014 · 9 yrs 11 mos · Greater Denver Area

• As a full-service subject matter expert in marketing communications and public relations, Nicole generated measurable improvements in public awareness and media exposure for client corporations. She is a trusted communications advisor, counselor, and confidant to her clients. She viewed her job to demystify a business; to help articulate the benefits of products; and to help a company put its best foot forward from the inside out by creating “Aha Moments” when working with various teams to build and manage brand and product marketing strategies that inevitably are designed to give people a great experience.
• Strategized, developed, and executed high-impact branding initiatives with specialized expertise in media relations, corporate messaging, media relations, event planning, and executive media training, and trade show/speaker management.

May 2004 – May 2005 · 1 yr · Dallas-Fort Worth Metroplex

• Authored the company's www.travelsmartblog.com until April of 2014.
• Developed and led company’s first internally managed communications department.
• Created and formalized all corporate PR efforts, driving the achievement of consistency and focus across the brand; tripled company’s media coverage in 90 days with 20% growth per quarter in print.

Jan 2002 – Jan 2004 · 2 yrs

Jan 2000 – Jan 2002 · 2 yrs

Jan 1999 – Jan 2000 · 1 yr

Dec 1997 – May 1999 · 1 yr 5 mos

Jan 1995 – Jan 1996 · 1 yr