Keith Shaw

Digital Marketing Specialist

Boston, MA, USA29 yrs 3 mos experience
Highly Stable

Key Highlights

  • Expert in multimedia content creation and strategy.
  • Proven track record in technology journalism.
  • Strong background in robotics industry editorial leadership.
Stackforce AI infers this person is a Media and Content Strategy expert with a focus on technology and robotics.

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Skills

Core Skills

Video ProductionContent StrategyEditorialBusiness DevelopmentMarket AnalysisContent CreationMedia RelationsMultimedia Production

Other Skills

Technology JournalismStorytellingBloggingEditorial ManagementConsultingWritingEditingContent MarketingMedia OutreachPress ReleasesThought LeadershipSocial Media OutreachMultimedia Content CreationSocial Media PromotionMultimedia Strategy

About

With a robust career in journalism, my role as the Video Producer and Host of "Today in Tech" at Foundry leverages my expertise in creating compelling content that resonates with tech enthusiasts and professionals alike. At the intersection of technology and storytelling, we discuss emerging trends and news, contributing to the informed dialogue across various platforms including YouTube and IDG/Foundry websites. Previously, as Managing Editor at Robotics-World.com, I honed my competencies in content strategy and blogging, focusing on the robotics industry's lifecycle from design to deployment. This experience underpins my current work, where my mission is to demystify technology's complex landscape and foster an understanding that drives industry advancements and innovation.

Experience

29 yrs 3 mos
Total Experience
4 yrs 10 mos
Average Tenure
3 yrs 5 mos
Current Experience

Foundry

Video Producer and Host of "Today in Tech"

Nov 2022Present · 3 yrs 5 mos · Needham, Massachusetts, United States

  • Host of the 2x to 3x per week video show "Today in Tech" on YouTube, also seen on Computerworld, Network World and other IDG/Foundry websites. In each episode, Keith and his guests discuss the latest technology news, emerging tech trends, and other business and home technology issues.
Video ProductionContent CreationTechnology JournalismContent Strategy

Robotics-world.com

Managing Editor

Jan 2021Mar 2023 · 2 yrs 2 mos

  • Part of the Kerrwil Media Group, Robotics-World.com is dedicated to serving the needs of the Robotics industry. Robotics-World.com delivers insightful and informative content that helps the global Robotics community perform more efficiently. We focus on the design, specification, build, manufacture, installation and commissioning of robots and robotic systems. Our experienced editorial staff and strategic relationship with Robotics-Data.com provides viewers with editorial content that examines product and technology news, industry news, best practices, application notes, case studies and more.
Content StrategyBloggingEditorial ManagementEditorial

Robotics data llc

General Partner

Jun 2020Nov 2022 · 2 yrs 5 mos

  • Robotics Data aims to help companies seeking to market to or partner with commercial and industrial robotics companies. We offer a unique mix of experience in writing, consulting, analysis and business development to provide your company with the most accurate data surrounding a particular market and the impact of robotics in that market.
Market AnalysisBusiness DevelopmentConsulting

Inorbit, inc.

Director Of Communications; Consultant

Mar 2020Jan 2021 · 10 mos

  • Driving awareness of cloud-based robotics operations software maker InOrbit, including content marketing, article writing, press releases, media outreach and other messaging.
Content MarketingMedia OutreachPress ReleasesContent StrategyMedia Relations

Wtwh media llc

Senior Editor, Robotics Business Review

Dec 2019Mar 2020 · 3 mos

  • Writer, editor, content creator. Words, images, audio. On screen, on stage, on the web. Technology journalist, robot wrangler. Responsible for creation of content across multiple robotics web sites and events, as well as thought leadership in the robotics industry.
Content CreationThought LeadershipEditingContent StrategyEditorial

Robotics business review

2 roles

Editor

Mar 2018Jan 2019 · 10 mos

  • Editor, writer and on-stage moderator for Robotics Business Review and RoboBusiness, which covers the commercial and industrial robotics and automation global landscape. Interviews robotics company leaders and others in the industry. Provides analysis on trends within the space. Produces daily online content, edits regular downloadable reports, and moderates events produced by the RoboBusiness team. Social media outreach through Twitter, LinkedIn and Facebook.
Content CreationEditingSocial Media OutreachContent StrategyEditorial

Editor In Chief

Mar 2017Dec 2019 · 2 yrs 9 mos

  • Responsible for leading the editorial content strategy for Robotics Business Review, which delivers actionable business intelligence to a global robotics, artificial intelligence and unmanned systems ecosystem.
Content StrategyEditorial ManagementWritingEditorial

Self-employed

Freelance Writer, Editor, Video producer

May 2017Nov 2022 · 5 yrs 6 mos · Worcester, Massachusetts

  • Writing, editing, video production services. All-in-one production capabilities, from start to finish. Clients include Network World, Computerworld, the Robotics Industries Association, the Pittsburgh Robotics Network, Business Insider, Worcester Polytechnic Institute (WPI), IDG Communications, and the Linux Foundation.
WritingVideo ProductionEditingContent Creation

Idg enterprise

Multimedia Content Editor

Oct 2010May 2017 · 6 yrs 7 mos

  • Created and promoted daily and weekly multimedia content (video and audio podcasts) across four IDG Enterprise brands, driving video views to support revenue-generating advertising.
  • Coordinated video planning, production, post-production and social media promotion, leading a team of videographers and reporters that generated an average of 100,000 video views monthly across IDG brands and social media platforms.
  • Developed new multimedia opportunities as social networking sites emerged, creating partnerships with other video creators for publication on enterprise websites.
Multimedia Content CreationVideo ProductionSocial Media PromotionContent Creation

Network world

2 roles

Programming Director

Oct 2006Oct 2010 · 4 yrs

  • Established the multimedia strategy for Network World’s website, succeeding in the transition from a print magazine to a digital property that could support multimedia (video and audio).
  • Launched two original weekly video series and created regular videos for special event coverage. Content included interviews, trade show coverage, video product reviews and how-to pieces.
  • Created, produced and hosted three weekly (and one daily) audio podcasts aimed at enterprise IT leaders, building the subscriber base from zero to thousands.
  • Increased the audience subscriber base on YouTube from zero to 19,000+, with an average of more than 400,000 monthly video views.
Multimedia StrategyContent CreationPodcastingContent StrategyMultimedia Production

Senior Editor, Testing and Reviews

Dec 1999Oct 2006 · 6 yrs 10 mos

  • Researched and coordinated product review articles, worked with freelance reviewers to produce award-winning testing-based content.
  • Wrote weekly Cool Tools column (2000-2017), which reviewed personal technology devices for IT leaders and technology fans.
  • Originated the holiday gift guide, which included hundreds of product reviews, driving thousands of page views and comments for the Network World website.
Product ReviewContent CreationEditingContent StrategyEditorial

Computerworld

Graphics Coordinator, copy editor

Jan 1997Dec 1999 · 2 yrs 11 mos

  • Collected data for graphics (charts, photos, etc.) for use with news and feature articles within Computerworld print publication.
  • As copy editor, proofread and copy edited articles for Computerworld articles with great accuracy on a weekly basis.
Data CollectionCopy EditingEditorial

Education

Syracuse University

BS

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