Kady Srinivasan — CEO
I am currently the CMO of Freshworks (NASDAQ: FRSH). Previously I served as the Chief Marketing Officer at Lightspeed Inc. (NYSE: LSPD), a $1B revenue publicly traded company. During my tenure, I doubled market share in key regions by pivoting the company to an ICP strategy, quadrupled marketing efficiency, and executed a parallel geographic and domain approach to maximize product-market fit. These efforts led Lightspeed to grow 25% year-over-year at scale and achieve its first profitable quarter in two decades. I was recognized by Global HotTopics in 2024 as one of the world’s top 50 CMOs—and previously named one of the world’s top 20 Chief Marketing Officers in 2019. I have built my career on delivering significant revenue impact and guiding companies to successful IPOs. Before Lightspeed, I served as the first Global Head of Marketing at Klaviyo (and de facto GM of the PLG business), where I oversaw nearly 3x growth in ARR (from $150M to $600M) and laid the groundwork for a successful exit. While at Klaviyo, I scaled the marketing team from 15 to 150, led a comprehensive rebrand, established new market positioning that set us apart as a category leader, grew our PLG business by 50% annually, and launched an enterprise go-to-market motion, while driving a full pricing and packaging overhaul. Prior to Klaviyo, I held Chief Revenue Officer roles at Owlet—growing the company from $30M to $100M through COVID—and before that, I served as Global Head of GTM Marketing at Dropbox, contributing to its pre-IPO momentum. Across these roles as CRO, CMO, and GM, I have focused on architecting diverse go-to-market motions—including product-led growth, high-velocity inbound sales, and enterprise sales—to drive exponential growth. I’m particularly proud that nearly half of my leadership team has followed me across opportunities, and that many of my mentees have gone on to become CMOs of successful companies. I earned my MBA from the University of North Carolina at Chapel Hill—where I received the Leadership Excellence Award and won the Deloitte Case Competition—and hold an Engineering degree from Bangalore, India. As a sought-after speaker on SaaS and AI, I have been invited to speak at SaaStr every year since 2017, delivering keynote addresses and hosting thought leadership panels on AI, GTM strategies, and marketing. In addition to my executive roles, I serve as a Venture Advisor at Relay Ventures, an Operating Advisor for F2 Ventures, and a guest lecturer at Stanford. I am also an avid reader, a lifelong learner, and a proud parent.
Stackforce AI infers this person is a SaaS marketing executive with a proven track record in revenue growth and strategic leadership.
Location: San Ramon, California, United States
Experience: 20 yrs 11 mos
Skills
- Go-to-market Strategy
- Marketing Strategy
- Strategic Planning
- Product Marketing
- Leadership
- Branding & Identity
- Demand Generation
- Revenue Growth
Career Highlights
- Doubled market share at Lightspeed through strategic pivot.
- Grew Klaviyo's ARR from $150M to $600M.
- Recognized as one of the world's top CMOs.
Work Experience
Freshworks
Chief Marketing Officer (4 mos)
You.com
Chief Marketing Officer (8 mos)
Hightouch
CMO Advisor (1 yr 2 mos)
Lightspeed Commerce
Chief Marketing Officer (2 yrs 1 mo)
Klaviyo
SVP Global Head of Marketing (2 yrs)
Owlet Baby Care
Chief Marketing Officer and Chief Revenue Officer (2 yrs)
Dropbox
Global Head of Marketing and Integrated GTM (2 yrs)
Electronic Arts
Sr Director Growth and Integrated Marketing - EA Mobile (3 yrs)
Betable
VP Marketing (1 yr)
Ubisoft
Director Analytics, User Acquisition and Monetization (2 yrs)
Clarkston Consulting
Manager Marketing Analytics (2 yrs)
Senior Consultant (2 yrs)
Intel
Software Engineer (2 yrs)
Education
MBA at The University of North Carolina at Chapel Hill
BE at RV College Of Engineering
Master of Business Administration - MBA at The University of North Carolina at Chapel Hill
