Pratiksha Salvi

Digital Marketing Specialist

Maharashtra, India6 yrs 3 mos experience

Key Highlights

Led influencer campaigns achieving 5M+ reach.
Revamped social media strategies boosting engagement by 38%.
Strengthened employer branding with 8.5% LinkedIn growth.

Stackforce AI infers this person is a Corporate Communications and PR specialist with a focus on FMCG and digital marketing.

Contact

Skills

Core Skills

Public RelationsCorporate CommunicationsMedia RelationsInternal CommunicationsContent StrategyMarketing

Other Skills

Crisis ManagementInfluencer MarketingPublic AffairsDigital StrategyContent MarketingSocial MediaCommunicationDigital MarketingTeamworkEmployer BrandingContent DesignCreative Content CreationB2B MarketingChange ManagementCorporate Affairs

About

Public Relation, Media Relation, Influencer Marketing, Corporate and External Communications and Internal Communications.

Experience

Parag milk foods

Public Relations Communications Specialist

Sep 2025 – Present · 7 mos · South Mumbai, Maharashtra, India · On-site

Spearhead corporate communication, PR, crisis management, and stakeholder messaging across multi-brand FMCG portfolio.
Drafted and distributed 10+ press releases securing coverage across leading national business and marketing publications.
Led influencer and celebrity campaign (Avvatar x Janhvi Kapoor) delivering 5M+ reach and significant brand amplification.
Managed online reputation management (ORM), addressed social backlash, and executed crisis-sensitive communication strategies.
Partnered with Legal, Sales, HR, Marketing, and CXO office to ensure aligned external and internal messaging.
Strengthened employer branding and drove 8.5% organic LinkedIn growth within 6 months.

Public RelationsCrisis ManagementCorporate CommunicationsMedia RelationsInfluencer Marketing

Beratung consultants private limited

Corporate Communications Specialist

Jan 2025 – Aug 2025 · 7 mos · Mumbai, Maharashtra, India · Hybrid

1.Develop and implement corporate communication strategies to promote the company’s values, mission, and vision.
2.Write and edit content for press releases, speeches, internal newsletters, corporate reports, and other communication materials.
3.Manage media relations, including developing relationships with journalists, handling press inquiries, and arranging interviews or press conferences.
3.Oversee social media channels to maintain a consistent brand voice and ensure engagement with the target audience.
4.Coordinate internal communications to ensure employees are informed about company initiatives, policies, and updates.
5.Assist in crisis communication management and create strategies to address public relations issues.
6.Analyze and report on communication performance metrics to evaluate the effectiveness of strategies.
7.Collaborate with leadership, marketing, and other departments to align communication efforts across the company.
8. Handling Social media platforms

Public AffairsCrisis ManagementDigital StrategyContent MarketingSocial MediaCorporate Communications+1

Freelance

Content Strategist

Jul 2024 – Dec 2024 · 5 mos · Mumbai, Maharashtra, India · Remote

1.Develop and implement content strategies aligned with client objectives.
2.Conduct research to understand target audiences and industry trends.
3.Create and oversee content calendars for blogs, websites, social media, and other platforms.
4.Creating collaterals
5.Analyze content performance and adjust strategies accordingly.
6.Provide guidance on content tone, style, and messaging consistency

Content DesignCreative Content CreationContent MarketingContent Strategy

Hdb financial services ltd.

Internal and Corporate Communication

Jul 2022 – Jan 2025 · 2 yrs 6 mos · Mahalaxmi · On-site

I played a key role in driving impactful Internal Communication and PR strategies, while also managing the organization’s social media presence.
1.Social Media Growth: Revamped content strategies, resulting in a 38% boost in engagement across platforms, enhancing brand awareness and employee pride.
2.Employer Branding: Developed campaigns that positioned HDB as a preferred employer, contributing to talent acquisition and retention.
3.Employee Engagement: Designed creative internal campaigns and initiatives that significantly improved participation and morale.
4.Corporate Storytelling: Delivered compelling newsletters, announcements, and executive communications aligned with organizational goals.
5.Event Management: Successfully organized events that celebrated milestones and fostered team synergy.
6.Awards & Recognition: Contributed to achieving accolades like 'Great Place to Work' certification through strategic communication.

CommunicationDigital MarketingSocial MediaTeamworkInternal CommunicationsCorporate Communications

Crest property solutions private limited - subsidiary of rustomjee groups

Marketing Executive

Feb 2021 – Jul 2022 · 1 yr 5 mos · Mumbai

Testing websites, Coordinating with Graphic Designer for designs, Creating artwork via publisher, Writing Content for Instagram and Facebook, Handling Insta and Facebook official accounts, Creating Promotional Campaign, Branding, ATL & BTL activities, Email Marketing.

MarketingSocial MediaDigital MarketingB2B Marketing

The wadhwa group

Winter Intern

Jul 2020 – Oct 2020 · 3 mos · Mumbai, Maharashtra, India

Generating potential lead, Handling customer query, Prospecting

Sbi life insurance co. ltd.

Summer Intern

Apr 2019 – Jun 2019 · 2 mos · India

Prospecting, Generating Leads, Handling customer query, Objection Handling, Closure

Integreon

Business Service Associate

Jun 2017 – Aug 2018 · 1 yr 2 mos · Mumbai Metropolitan Region

Working for BCG, PowerPoint Specialist, Creating deadline projects,Filling forms for Intralinks department, Keeping Shipping Tracking record of delivery, Handling confidential data, Solving client query via email, Generating Reports in SQL.