Hepsibah Rozario

Associate Partner

Bengaluru, Karnataka, India14 yrs 7 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Recognized in Agency Reporter 40Under40, 2023
Featured in E4M PR & Corp Comm 40Under40, 2020
Expert in brand storytelling and corporate communications

Stackforce AI infers this person is a strategic communications expert in the E-commerce industry.

Contact

Skills

Core Skills

Crisis CommunicationsStrategic CommunicationsBrand Reputation ManagementStrategic Planning

Other Skills

Analytical SkillsCRMContent DevelopmentCorporate CommunicationsCross-functional Team LeadershipCustomer Relationship Management (CRM)EditingEvent ManagementInternal CommunicationsLeadership ManagementMarketingMarketing CommunicationsMedia RelationsMedia relationsNewsletters

About

"To improve is to change; to be perfect is to have changed often." Winston Churchill The heart desires to pursue things that will inspire me to create relentlessly, to think the new, make a meaningful difference, become a better version of myself, and above all be joyful. I've had few opportunities to make some strides in that journey - thereby helping build trust, identity, and increased value for different brands, young & old, by weaving together the facts and emotions a brand can evoke. An art for storytelling and the last 14 years has equipped me with an ability to create visible impact by easily grasping and putting into application new ideas, concepts, methods, and technologies. A decade is gone and I have a long way to go, I choose to continue being a lifelong learner and in the process, help brands be the voice and not an echo. Happy to connect, learn, un-learn and re-learn here... Recent wins: Agency Reporter 40Under40, 2023 | E4M PR & Corp Comm 40Under40, 2020

Experience

Razorpay

5 roles

Senior Director

Promoted

Jun 2025 – Present · 9 mos

Director - PR & Branding

Promoted

Apr 2022 – Jun 2025 · 3 yrs 2 mos

Crisis CommunicationsStrategic CommunicationsMedia RelationsAnalytical SkillsLeadership ManagementCross-functional Team Leadership+1

Associate Director - Corporate Communication & Branding

Dec 2019 – Dec 2022 · 3 yrs

Sr. Manager - Branding & Communications

May 2018 – Dec 2019 · 1 yr 7 mos

Manager - PR and Corporate Communications

Jan 2017 – Apr 2018 · 1 yr 3 mos

Myntra designs pvt ltd

Corporate/Marketing Communications Specialist

Jun 2014 – Jul 2016 · 2 yrs 1 mo · Bangalore

Developing Myntra’s brand identity through various communication channels
Core competencies include: Brand reputation management, Strategic Planning, Media relations, Optimistic & result oriented.
Key Contributions and Achievements:
Build and expand Myntra’s LookGood proposition & brand association
Enhance Myntra’s Corporate Reputation
Establish Corporate Blog, FreshlyMynted
Build Myntra as a Great Place to Work
Leverage PR for Consumer Connect Initiatives
Influencer Outreach Activity
Leverage Key Events, enhance Brand Reputation and build Spokesperson Profile

20:20 msl

Sr. Account Executive

Oct 2010 – Mar 2014 · 3 yrs 5 mos · Bangalore

Key Contributions and Achievements:
Planning and execution of communication plans for leading consumer and enterprise brands (Dell India, BIAL, Kronos among others)
Key Contributions and Achievements
Planning and execution of communication plans for leading consumer and enterprise brands
Managed Dell India’s Consumer portfolio and led the Influencer campaign and Stylist outreach programs
Assisted in developing and executing strategic internal and external communication plans in traditional and Social PR through coordination with mid to senior level personnel from the client side
Organized the launch of new terminal & renaming to Kempegowda International Airport. Planned, executed and managed all pre-launch, launch & post-launch activities
Built vertical outreach campaigns for niche visibility in retail and travel sectors
Gained knowledge on the client’s business & be aware of market & technology trends
Strong focus on verticals such as retail, manufacturing, technology, travel and human resources
Blogger engagement programs across India for consumer technology & lifestyle clients
Explore & engage alternative PR Tools other than traditional media for brand promotion
Engage with industry influencers/ alliances like CII, FICCI, NASSCOM and RAI to help build brand image
Hold relationships with mid to senior level personnel on the Client side (India & Abroad) & provide PR counsel