Saurabh Marwah

Head of Growth

Gurgaon, Haryana, India13 yrs 9 mos experience

Most Likely To Switch

Key Highlights

Proven track record in driving D2C growth strategies.
Expertise in user acquisition and retention across digital platforms.
Leadership experience in high-impact marketing roles.

Stackforce AI infers this person is a Digital Marketing expert with a strong focus on D2C growth in the travel and insurance sectors.

Contact

Skills

Core Skills

D2cDigital MarketingUser Acquisition

Other Skills

Return on InvestmentBusiness OwnershipProfitable GrowthAnalytical SkillsFacebook MarketingAdwordsMarketing StrategyAnalyticsOnline AdvertisingCompetitive AnalysisCRMAccount ManagementMarket ResearchBusiness DevelopmentBusiness Strategy

About

A hands on & an execution focused Digital Marketing professional with experience in driving Performance and Brand strategy across multiple industries. Presently working with Max Life Insurance, leading paid marketing efforts to drive their online D2C business. Previously worked with MakeMyTrip & AccorHotels responsible for driving user acquisition & retention across website, mobile web & App.

Experience

13 yrs 9 mos

Total Experience

1 yr 8 mos

Average Tenure

1 yr 10 mos

Current Experience

Max life insurance company limited

VP & Head of Growth

Jul 2024 – Present · 1 yr 10 mos · Gurugram, Haryana, India · On-site

Return on InvestmentBusiness OwnershipProfitable GrowthD2CAnalytical SkillsDigital Marketing

Air india limited

Lead - Growth & Performance Marketing

Jul 2023 – Jul 2024 · 1 yr · Gurugram, Haryana, India · On-site

Return on InvestmentProfitable GrowthD2CAnalytical SkillsDigital Marketing

Spinny

AVP - Growth & Marketing

Nov 2021 – Jul 2023 · 1 yr 8 mos · Gurugram, Haryana, India

Leading Paid Marketing, SEO and Marketing Analytics

Return on InvestmentBusiness OwnershipProfitable GrowthD2CAnalytical SkillsDigital Marketing

Max life insurance company limited

2 roles

Chief Manager, Digital Marketing

Nov 2020 – Nov 2021 · 1 yr

Return on InvestmentProfitable GrowthD2CAnalytical SkillsDigital Marketing

Senior Manager, Digital Marketing

Mar 2019 – Nov 2020 · 1 yr 8 mos

Return on InvestmentProfitable GrowthD2CAnalytical SkillsDigital Marketing

Accorhotels

Digital Marketing Manager

Jul 2018 – Mar 2019 · 8 mos · Gurgaon, Haryana, India

Profitable GrowthAnalytical SkillsDigital Marketing

Adobe

Consultant, Adobe Audience Manager

Aug 2017 – Jul 2018 · 11 mos · Noida, Uttar Pradesh, India

Makemytrip.com

3 roles

Manager, Mobile App Marketing

Mar 2017 – Aug 2017 · 5 mos

Heading user acquisition efforts for GoIbibo App through Affiliates, Facebook, Adwords, direct premium publishers, parallel App stores and OEM tieups.
Working in collaboration with CRM teams to optimize for improvement of app health metrics like retention rate, conversion rate, uninstall rates etc.
Setting up fraud check mechanisms to detect frauds like bot activity, organic traffic being attributed as paid, incentivised traffic mixing hence saving marketing dollars.

Return on InvestmentUser Acquisition

Deputy Manager, Digital Marketing

Promoted

Apr 2016 – Mar 2017 · 11 mos

Responsible for planning and executing user-acquisition, re-marketing initiatives for all Line of businesses through affiliate channels, SEM, direct tie-ups with publishers, Remarketing partners, DSPs, Adwords, Youtube and Facebook on desktop, mobile App and mobile site.
Hands on experience working on varied analytics tools like Adobe's Omniture, site catalyst solutions, Google Analytics, TUNE, Appsflyer.

Return on InvestmentDigital Marketing