Nov 2025 – Present · 5 mos

May 2011 – Nov 2025 · 14 yrs 6 mos

• Responsible for providing design direction and leadership for products and projects addressing bottomline and mainstream revenue including consolidated work for Consumer Electronics, Mobile, GIS, Govt. semi-semi govt, military/defense, robotics and autonomous transportation design and research. Areas of work include.
• Strategic Leadership consulting,
• Leading Innovations using design thinking
• Global Liaison and alliances with vendors, partners, customers
• Strategic consulting towards creating 'Design thinking' led organisations, with an effective and proven culture change at leading organisations from various industries
• Empowering, supporting and helping build teams that create award winning innovations
• Teaching Human Centered Design
• Mentoring organisations and teams
• Design thinking evangelisation and implementation including Design +AI strategies/implementation
• Design Sprint Workshops
• Seminar/ Conference Speaker

May 2008 – Nov 2018 · 10 yrs 6 mos

• Design Thinking and UX Evangelization
• Building a culture of Design Thinking, Innovation and UX in organisations by strategic planning, attracting talent to build teams, setting up vision, roadmap, design audits and implementation of a well structured UX institutionalization
• Global Liasoning partnering with industry leaders, Design Institutions and colleges
• Supporting start ups.

Jul 2022 – Jun 2023 · 11 mos · Oakland, California, United States

Jan 2021 – Jun 2021 · 5 mos · Oakland, California, United States

• Played the role of Board member and chief product / design officer
• Helped review and build the product ecosystem experience, daily reviews and testing
• Helped build the MVP upto funding by a major listed Crypto player
• Build a design system including product asset library and MURAL based strategic workshop outcomes
• customer experience journey and startup evangelism

May 2020 – Present · 5 yrs 11 mos · San Francisco, California, United States

Jan 2015 – Present · 11 yrs 3 mos · Bangalore

• Mentor startups on UX / Design (along with the A team of mentors across various business areas)
• Evaluate startup Apps and help with design direction, also help them course correct and hand-hold as needed.
• Learn effective collaboration and evangelism from other mentors at Google Launchpad (every one is super cool in their respective field and there is so much to learn from each one)
• Contributed to the Startup Playbook at the beginning of the pandemic lockdown to vision the future of the startups industry along with top 3 global mentors and Googlers

May 2010 – May 2019 · 9 yrs · Mumbai, Maharashtra, India

• Set the strategic vision for design and board level buy in (sponsorship) for design as a standard protocol/practice.
• Started a culture of Design with Friday "TED" kind of talks, mini conference and IP generation initiatives, cultural activities towards multi disciplinary team collaboration and bonding, quarterly learning workshops and certification to upskill team. Set UX /Design team's goals to be the "go to: team for the entire organisation.
• Defined processes and protocols for alliance, talent scouting and hiring , partnerships .
• Set up Design Thinking strategy , tools, methodology and masterclasses for client implementation of NextGen DT at scale.
• Built a consistent UX design team of 25 members and a variable team of over 35 members creating new and innovative products, re-design of core GIS and defense solutions
• Built a state of the art UX and Design lab to carry on traditional and advance User testing, user/stakeholder workshops and advanced IoT, AI prototyping abilities. THe lab was the most visited facility by VVIP, govt. defense and others.
• Designed a powerful product suite for Data science, BI , Analytics addressing Energy, utility, government, oil and gas, manufacturing, other engineering customer base of the organisation
• Designed a advanced modular web GIS platform for digital GIS solutions and services for government agencies, Police, Healthcare, Smart city and other mass scale operation efficiencies, integrating with other Rolts solutions/ IP.
• Continuous prototyping and testing factory to build ready to use sample solutions for pre sales and customer's innovation needs across all domains of Rolta offerings.

Feb 2007 – Apr 2008 · 1 yr 2 mos

• Mentor for global UX requirement assessment, planning and execution.

Feb 2001 – Jan 2007 · 5 yrs 11 mos

• Set up the first Usability and User Centered Design studio for HP in India
• Set guidelines, hired , trained and mentored a team of top talents to be one of the leading *( and the first) offshore UX team in HP. with a team of 35 members with a mix of Usability analysts, Graphic designers, Content Designers, Information Architects, Researchers, Anthropologists, product designers and writers.
• Was awarded for 'Zero Attrition' for 5 years at HP in India, another first in its history.
• Created an entire series of inkjet printers including their control panels, Ease of use, OOBE, help systems, interaction models, prototypes and final production unit testing, field research in Asia, EUROPE, ME and UK.
• Leading the design and reduction of physical buttons to software drives touch interfaces.
• First to build, design and include SVG based animations, transitions and visual communication design.
• Network with HP's leading design divisions and senior management teams in USA, UK, EUROPE< Singapore, China and ME to offer strategic and other design & research support.
• Striking alliances towards some flagship product design and UX support.
• Setup research and usability testing facilities or partner for HP's research need in China, Singapore, Germany, Italy, France, UK, Egypt and Spain
• Teach, guide, nurture and create leaders and next level of UX managers in HP for each division
• Create one of the most desirable design and UX teams for HP and HP's customers with a passion for great design, research that lead to superior user experiences wit ha series of innovations that make HP's products a must have.

May 1994 – May 2000 · 6 yrs · Several Geographies · Hybrid