Pinki Barick

Digital Marketing Specialist

Faridabad, Haryana, India7 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

6 years of experience in performance-driven digital marketing.
Expert in full-funnel strategy and campaign optimization.
Proven track record in driving ROI across e-commerce platforms.

Stackforce AI infers this person is a digital marketing expert specializing in e-commerce and Q-commerce performance strategies.

Contact

Skills

Core Skills

Performance MarketingCampaign ManagementE-commerce ManagementMarketing StrategyE-commerce Marketing

Other Skills

Ads ManagerCampaign StrategiesData AnalysisPerformance ForecastingRetargeting & RemarketingCampaign OptimizationProduct VisibilityBeauty & Personal Care E-commerceROI-Driven CampaignsBudget OptimizationCatalog StrategyASIN-Level TargetingListing OptimizationAccount Health MonitoringPaid Search Campaigns

About

Performance-driven digital marketer with 6 years of experience leading end-to-end performance campaigns across top e-commerce and Q-commerce platforms, including Amazon, Instamart, Blinkit, and Zepto. Specialized in driving traffic, conversions, and revenue through full-funnel strategy, launch planning, and GTM alignment. Skilled in optimizing key metrics such as ROAS, CPC, CPM, CTR, CVR, and impression share, backed by strong analytical capabilities. Experienced in real-time budget optimization, A/B testing, and audience segmentation, with a focus on extracting insights from platform dashboards to scale high-impact, ROI-focused campaigns.

Experience

7 yrs 3 mos

Total Experience

2 yrs 5 mos

Average Tenure

4 yrs 2 mos

Current Experience

Boat lifestyle

Performance Marketing Manager (E-commerce)

Mar 2022 – Present · 4 yrs 2 mos · Gurugram, Haryana, India · On-site

Manage monthly media budgets across Amazon and Q-commerce platforms (Zepto, Blinkit, Swiggy Instamart) to drive ROI and scale.
End-to-end ownership of campaign planning, execution, and optimization across Search, Display, SB, SD, SBV formats.
Track and improve key performance metrics: CPC, CVR, ROAS, ACOS, SOV, and overall campaign efficiency.
Lead launch planning and GTM strategy to maximize product visibility and impact during key events or new introductions.
Drive full-funnel marketing strategy—from awareness to conversion through targeted and data-driven campaigns.
Conduct A/B testing and run audience experiments to improve conversion rates and reduce acquisition costs.
Collaborate closely with the brand, category, and creative teams to align messaging, creatives, and promotional efforts.
Work on increasing share of voice and diverting high-intent traffic to e-commerce platforms to boost visibility and sales.

Ads ManagerCampaign StrategiesPerformance MarketingCampaign Management