Nov 2021 – Jan 2026 · 4 yrs 2 mos · Delhi, India · Hybrid

• Key Responsibilities:
• Leading sales and business development across North India (Delhi NCR, Rajasthan, Uttarakhand, and adjoining states) for Urology, Interventional Radiology, and Gastro, Critical care,portfolio.Managing and mentoring a multi-state sales team, ensuring accountability, training, and performance excellence to achieve revenue targets. Developing and nurturing strategic accounts such as Pan AIIMS, Apollo, Fortis, Medanta,Max,Rg stone ,SMS Jaipur,RNT Udaipur &Defence Hospitals, while building trusted relationships with KOLs.Handling Govt Tenders, Rate Contracts, RMSCL Jaipur &GeM Bid submissions to secure high-value institutional sales across central and state government hospitals. Driving institutional sales by engaging purchase committees and supply chain for repeat orders. Expanding and optimizing the distributor and channel partner network to increase Blueneem’s presence in metro, tier-2, and tier-3 cities. Conducting product demonstrations, workshops, and training sessions for clinicians and distributors to ensure product adoption. Preparing sales forecasts, pipeline reviews, competitive intelligence, and presenting updates to senior management.
• Key Achievements:
• Winner of the Arjun Sales Award (2 years consecutively) for outstanding performance and leadership. Honored with the Change Maker Award for driving impactful growth and institutional business transformation. Expanded distributor network by 30%, strengthening Blueneem’s coverage in underserved markets. Secured recurring business from premier government and private hospitals, consolidating regional market leadership. Successfully launched multiple product lines including ureteric stents, drainage catheters, ureteral access sheaths, biopsy guns, Amplatz dilators, and other dilators, achieving strong adoption across North India.
• Skills & Expertise:
• Sales Leadership & Team Development | Key Account Management & KOL Engagement| Channel Partner Development | Clinical Sales & Product Positioning

Aug 2020 – Oct 2021 · 1 yr 2 mos · Delhi · On-site

• Business development and sales of urology and radiology consumables and instruments across leading government & private hospitals in Delhi NCR.
• Relationship management with key opinion leaders (KOLs) including senior urologists, radiologists, procurement heads, and purchase departments.
• Driving sales of urology product portfolio including stents, catheters, access sheaths, and scopes.
• Conducting product demonstrations, workshops, and in-theater support for doctors and nursing staff.
• Tender participation, negotiation, and price agreement execution with government institutions (e.g., AIIMS, RML, Safdarjung, Army R&R, etc.).
• Collaborating with distributors and channel partners for demand generation and supply management.
• Monitoring competitor activities and market trends to create effective sales strategies.
• Regular sales reporting, forecasting, and achieving set revenue and growth targets.

Apr 2018 – Aug 2020 · 2 yrs 4 mos · Delhi, India

• Sales of Medical disposable devices (Urology, Radiology, Gynaecology, Gastroenterology)
• Assigned territory for sales and promotion was Delhi, UP, UK.
• Meeting Doctors/Purchase/OT technicians/Dealers.
• Attend OT session with doctors for real time feedback.
• Manage territory sales and promotion for surgical disposables.
• Test and evaluate specific products, market information and suggestions for improvement.
• Conduct customer business review (KPI reviews).
• Collection of payment from dealers/Doctors on time.
• Give structural way of feedback to the RSM & ZSM to discuss possible actions regularly.
• Work closely and effectively with the other members of the sales team and with the company's support functions in order to provide the best possible service to the customer and the patient.
• Work closely and effectively with members of the company's health care business solutions team to develop contractual opportunities with customers and maximize the service provided to the customer and Doctors.
• Monitor market share and competitor activity in the assigned territory.
• In cooperation with the RSM & ZSM, preparing and implementing the sales plan for the assigned sales area / business case or plan for new opportunities.
• Present business impact analyses of cost effective solutions towards Customers/ Doctors.
• Collection of market, product and competitive information, product and service problems, the method of sales, etc. to feedback to the relevant officials with RSM, to make improvements and corrections to their plans, methods and support.
• Participate in domestic Exhibitions/CME/Workshop and meetings as requested.

Sep 2014 – Mar 2018 · 3 yrs 6 mos · Delhi · On-site

• End-to-End Sales Process: Learned the complete sales cycle from lead generation, product demonstration, negotiation, order booking, supply, and after-sales service.
• Hospital Procurement & Tendering: Hands-on experience in handling hospital purchase processes.
• Relationship Management: Developed strong doctor–dealer–company relationships and understood the importance of trust-building with KOLs and procurement staff.
• Product Knowledge: Gained in-depth technical and clinical knowledge of urology and radiology devices like stents, catheters, access sheaths, and scopes.
• Inventory & Supply Chain: Learned how to manage stock planning, product availability, and smooth supply to hospitals in coordination with principal companies.
• Marketing & Training: Assisted in CMEs, workshops, and live demos, enhancing knowledge of how products are positioned and accepted by clinicians.
• Negotiation & Pricing Strategy: Exposure to competitive pricing discussions and how to balance company margin, channel partner margin, and customer expectations.
• Multi-Stakeholder Coordination: Learned to coordinate between company managers, channel partners, hospital purchase teams, and doctors for smooth business operations.
• Compliance & Documentation: Exposure to medical device regulatory documentation, quality checks, and institutional approval processes.