Feb 2023 – Present · 3 yrs 3 mos · Chandigarh, Bangalore, India · Hybrid

• Consulted MSMEs & startups in strategy, business, marketing, communications, and sales operations.
• Defined Sharper Consumer insights for a F&B StartUp
• Business process transformation for a small scale manufacturing firm
• Sales operations set up for a media production firm
• Business operations refinement for group of media and marketing services firms

Aug 2018 – Feb 2023 · 4 yrs 6 mos

• ATS is a solutioning / consulting firm focussed on the education sector and MSMEs. We work with and across stakeholders to develop solutions which take the organisation towards enhancing their performance
• Have been leading the Business, Marketing, Communications and Strategy function.
• Developed the value proposition for the corporate brand and the entire G-T-M strategy. Helped in creating a new brand identity for the firm.

Jan 2018 – Aug 2018 · 7 mos

• Pro Bono Role :
• Strategic Advisor to the founding team for Marketing, Comms and Strategy for the organisation.

Nov 2015 – Jul 2018 · 2 yrs 8 mos · Mumbai, Gurgaon

• Led the Brand Strategy, ATL, BTL, Digital, Sponsorship teams.
• Key Highlights:
• Mandated to create separate brand identities for Nissan and Datsun brands in India. Repositioned Datsun brand in Feb’16. First ever Nissan Brand campaign coinciding with ICC T20. Nissan & Datsun became one of the most talked about brands in the auto category in digital media.
• Launched products across a wide spectrum : Ranging from 115Mn to 300k. Led team which created award winning and pioneering work in the APAC market
• Selected for Alliance Leadership program in Nov’16

Jan 2009 – Nov 2015 · 6 yrs 10 mos · Bangalore, Gurgaon

• Handled progressively senior and varied roles in Marketing & Planning. Led marketing / brand team for all product launches in different categories from 2011-14. Established the digital media wing and led the brand to "Numero Uno" position in 4 years time

Apr 2007 – Jan 2009 · 1 yr 9 mos

• Led market research cross functional team for new businesses and products. Handled PR and coordinated with advertising agencies. Responsible for analyzing & interpreting key industry trends.
• Worked on industry first initiatives in the new media

Apr 2006 – Apr 2007 · 1 yr · Greater Delhi Area

• In-charge for Consumer Durables, PSU’s and Pharma verticals in the Northern region. Led a team of Project Managers, Business Executives and training consultants. Business consultant to key clients. Highlights of this tenure were:
• o Sales Management consulting for Escorts Asset Management Limited
• o Customer satisfaction study for Nokia Care
• o Retail sales training to ICI Paints
• o Leadership synergy to McGraw Hill Education India
• o Man power consulting to DMRC

Sep 2004 – Apr 2006 · 1 yr 7 mos

• Shifted to a Sales role and acquired Key Account Management skills.
• Acquired the first consulting assignment from Alcatel Development India. The assignment involved succession planning and evaluation of Sr. Managers.
• Was responsible for PSU vertical. Increased the sales turnover from PSU clients by 100%. Acquired NTPC as a client.Business from MTNL increased by 100%. Looked after new players in the telecom vertical. Part of the core team for Aircel to launch services in North East.Consulted on Retail sales and after sales service. Measured customer satisfaction index 6 months post launch
• As part of the IT/ITES vertical was business consultant to Mphasis in New Delhi office. Led a team which assisted the client in hiring and training 2500 people and evaluation of customer service personnel. Was a key member in setting up the Small and Medium Enterprise (SME) division. Initiated the concept of Calendar courses for corporate. Maximum turnover for the division achieved

Mar 2003 – Sep 2004 · 1 yr 6 mos

• Member of the central marketing team. Took an initiative to start the monthly reports to monitor sales for the management. These became a norm later for the management's meetings.
• Learnt and executed customer meets through activities like Mason, contractor meet.
• Became the youngest internal auditor for the company for ISO and IMS implementation. Was the lead internal auditor for Marketing.