Lina M. Orozco

Digital Marketing Specialist

Mexico City, Mexico10 yrs 11 mos experience

Most Likely To Switch

Key Highlights

Proven track record in driving growth for startups.
Expert in data-driven marketing strategies.
Skilled in optimizing customer acquisition and retention.

Stackforce AI infers this person is a Growth Marketing Specialist with expertise in SaaS and FinTech industries.

Contact

Skills

Core Skills

Event ManagementB2b MarketingMarketing StrategyProduct MarketingPerformance OptimizationCustomer Acquisition

Other Skills

Event PlanningHubSpotStart-upsProject ManagementTeam LeadershipGoogle AnalyticsAffiliate ManagementSales and MarketingAttention to DetailStrategic Marketing ManagementWebsite OptimizationPaid MediaDigital MarketingMarketing CommunicationsSocial Media Marketing

About

Passionate about startups, with a track record of driving growth and success through data-driven decision making a creative problem solving. With experience in LTV optimization, event management, paid media, and website optimization, I have a diverse skill set that allows me to tackle a wide range of challenges. I thrive in fast-paced, dynamic environments and am always looking for new and innovative ways to drive results. Masters in Marketing from Universidad de Los Andes; Growth Marketing mini degree from CXL Institute; Business Administrator and International Business Administrator from Universidad del Rosario in Bogotá, Colombia. Currently living in Mexico City.

Experience

Deel

3 roles

Field Marketing Events Manager

Dec 2024 – Present · 1 yr 4 mos · Remote

Own end-to-end execution of flagship events, ensuring exceptional experiences that strengthen Deel’s presence in the LATAM and NAM region.
Develop and execute co-marketing initiatives with partners and internal stakeholders, creating memorable experiences that engage prospects and customers.
Work closely with sales, demand generation, and regional teams to craft data-driven event strategies that drive measurable business outcomes.

Event PlanningB2B MarketingEvent Management

Latin America Marketing Manager

Apr 2024 – Dec 2024 · 8 mos · Remote

Lead the development and execution of marketing strategies to drive brand awareness, lead generation, and customer engagement across the LATAM region.
Leverage local market insights to tailor initiatives addressing unique pain points and decision-making processes.
Foster strong marketing-sales partnerships, ensuring alignment to achieve shared goals and drive revenue growth.
Serve as the primary localization contact for the LATAM region.
Monitor and optimize marketing initiatives, implementing data-driven improvements to enhance effectiveness and ROI.

Marketing Strategy

Marketing Manager (Mexico, Central Americal & Caribbean)

Jun 2023 – Apr 2024 · 10 mos · Remote

Drive brand building, lead generation, and lead nurturing in Mexico, Central America & Caribbean through strategic marketing implementation.
Utilize local audience insights to inform and optimize marketing strategy, addressing pain-points and understanding decision journey.
Manage local webinars, events, and participation in conferences and trade events.
Collaborate with global and regional teams to ensure high-performing Local Advertising and Marketing Automation efforts.
Create SEO optimized content in collaboration with global and regional teams for the region.
Serve as the localization point of contact for the region.
Track and enhance performance of all marketing initiatives in the region.

HubSpotB2B MarketingMarketing Strategy

Propensity

Product Marketing Manager

Apr 2022 – Jun 2023 · 1 yr 2 mos · Estados Unidos · Remote

Develop and implement effective go-to-market strategies that leverage paid and organic acquisition channels.
Work collaboratively with cross-functional teams, including Product, UX, and Sales, to optimize the user funnel and increase conversion rates.
Oversee the creation and distribution of targeted email campaigns for critical products.
Gain in-depth knowledge of the product's target audience and optimize email campaigns to increase engagement and drive sales.
Communicate product features and benefits effectively to potential customers
Results: 65% marketing-generated leads; 46% of closed won opps were marketing-generated.

HubSpotStart-upsProduct Marketing

Zinobe

2 roles

Performance and Retention Lead

Promoted

Jan 2021 – Apr 2022 · 1 yr 3 mos

Plan and execute paid lead generation strategies with cross-functional teams: product, UX, data, and technology.
Lead the team responsible for optimizing funnel performance, from acquisition to retention.
Plan, prioritize, and execute tests that improve revenue and conversion metrics.
Own and optimize customer communication.
Work with product and business intelligence to conduct market and user research.
Customer onboarding optimization result: +300%

Project ManagementTeam LeadershipPerformance Optimization

Growth Marketing Specialist

Sep 2019 – Jan 2021 · 1 yr 4 mos

Manage customer acquisition channels and retention strategies of the main product of the company. Budget. +2M USD.
Optimize Google Ads, Facebook Ads, and Affiliates as an acquisition channel.
Research and test new acquisition channels.
Design communication projects and follow up execution and metrics with data and tech.
Ensure the correct pixel measurement using Google Tag Manager.
Results: 10% CAC reduction.

Google AnalyticsAffiliate ManagementCustomer Acquisition

Frubis

2 roles

Account Manager | Performance Manager

May 2018 – Sep 2019 · 1 yr 4 mos · Bogotá D.C. Area, Colombia

Achievement of planned KPIs in campaigns by optimizing the self-service ads platforms: Google Ads, Facebook Ads, Linkedin Ads, Twitter Ads, among others. Management of the customer relationship directly connecting the digital campaigns with the business objectives.
Plan, execute and report the digital initiatives in Google Data Studio.

Account Strategist | Performance Optimization

May 2016 – May 2018 · 2 yrs · Bogotá D.C. Area, Colombia

Creation of campaigns considering the awareness and conversion goals, mainly in Google Ads, Facebook and Twitter Ads.
Planning, implementation, optimization and reporting of digital marketing strategies focused on ads performance, achieving KPIs.
Alignment of the creative strategy, offline and online strategy for marketing campaigns, managing the objectives to the business.

Marsh

Marketing Analyst

Feb 2014 – Feb 2015 · 1 yr · Bogotá, Colombia

Support the coordination of marketing in the marketing plan as a strategy for meeting business goals.
Client management, developing communication strategies to achieve client’s goals.
Supplier management (free press agency, advertising agency, articles POP). Event coordination with clients and prospects in different Colombian cities, achieving impeccable logistics and +90% of participants’ satisfaction.