Dec 2024 – Jan 2026 · 1 yr 1 mo

• Lead lower-funnel acquisition marketing for HBO Max, driving subscriber growth through paid media strategies across Display, Paid Social, Online Video, Affiliate, and Search. Spearheaded the Max and HBO Max Lower Funnel rebrand campaign, delivering 1,000+ performance assets in just 3 weeks to support large-scale acquisition. Leverage real-time data and audience insights to optimize creative testing and targeting strategies. Track performance metrics to identify high-impact content and enhance campaign efficiency. Partner closely with internal teams and external agencies to align KPIs and ensure cohesive execution across all touchpoints.

Mar 2024 – Aug 2024 · 5 mos

• Developed and executed content strategy for Paid and Organic campaigns across Meta, TikTok, and YouTube, driving engagement and aligning with acquisition goals. Managed influencer partnerships from briefing to delivery, ensuring brand alignment. Created strategic briefs in collaboration with cross-functional teams and oversaw editorial content planning, improving engagement by 25% through trend-driven optimizations. Regularly analyzed performance data and social listening insights to refine strategy and guide future content.

Oct 2022 – Mar 2024 · 1 yr 5 mos

• Led campaign brief development for digital, paid, and organic social initiatives, aligning strategy across brand and creative teams to ensure timely asset delivery. Produced and optimized creative content for CPG brands like French’s and Cholula, leveraging consumer insights to boost engagement and brand visibility. Managed content calendars and upheld brand voice consistency, partnering with legal and finance to ensure compliance. Maintained project management tools like Airtable and Asana to streamline workflows and meet deadlines within budget.
• Leadership Development
• A member of the McCormick Black Employee Ambassador's Event’s Committee and Leadership Team where I planned and hosted quarterly professional development and social events

Jun 2022 – Oct 2022 · 4 mos · New York, New York, United States

• Supported end-to-end execution of experiential marketing events, managing daily tasks, timelines, and deliverables to ensure on-time, on-budget execution. Assisted with venue sourcing, permitting, contracts, creative development, and production. Built and maintained relationships with key vendors, while identifying new partners to enhance activations. Collaborated cross-functionally to align strategy, define roles, and ensure creative, product, and marketing needs were fully met for successful campaign delivery.

Jan 2022 – May 2022 · 4 mos

• Worked alongside Design Program Manager focusing on 180 campaigns including, direct and affiliate partners, paid social, paid media, including display and UAC, and paid search efforts
• Project managed all facets of creative development from strategy, production, through to delivery and execution for HBO Max Originals, HBO Originals, and Warner Bros. Pictures campaigns
• Wrote strategy creative briefs that identified key insights and objectives for our internal creative teams and external agencies
• Created informative presentations to share findings, insights, and marketing strategy with internal teams
• Contributed to the brainstorm process when taking on new initiatives
• QC tickets, confirmed final deliverables, confirmed specs, and taxonomy
• Actively participated in marketing strategy development and campaign planning process
• Helped kick off workflows in Monday.com to ensure all parties understand strategy

Sep 2021 – Dec 2021 · 3 mos

• Tracked and circulated all forms of press coverage daily and kept coverage trackers up to date
• Drafted social copy for Twitter (@HBOPR, @HBOMaxPR) and Instagram (@insidehbomax)
• Drafted and copy-edited press releases and pitches for department initiatives including the 2021 Holiday Release
• Supported Multicultural Marketing initiatives by completing research on potential press
• Created, compiled, maintained, and organized press lists daily

Jun 2021 – Aug 2021 · 2 mos · New York, United States

• Edited video content using Adobe Premiere to create social assets including Tik Toks, gifs, and video compilations
• Conceptualized and wrote integrated food brand-based entertainment packages on FoodNetwork.com
• Utilized Adobe Experience Manager to create and execute content for FoodNetwork.com, including photo galleries
• Performed weekly audits on FoodNetwork.com to ensure the content is up to date and check for spelling and grammar errors
• Collaborated with the convergent team to develop new content ideas for social and digital platforms

Feb 2021 – Apr 2021 · 2 mos · Baltimore, Maryland, United States

• Drafted press releases, editorial bylines and articles for clients
• Conducted market and media landscape research by performing competitor audits to inform client deliverables, social strategies and media outreach
• Performed research on clients by reviewing current media mentions to inform client of best strategies and opportunities for growth
• Tracked and circulated all forms of press coverage daily

Jan 2020 – Feb 2021 · 1 yr 1 mo

• Wrote engaging social media messaging through captions and curating brand voice by commenting and responding to followers
• Assisted in the development of social media campaigns
• Planned and scheduled social media posting using Social Studio

Aug 2019 – May 2022 · 2 yrs 9 mos

• Created, planned and implemented monthly programs fostering community and student development
• Managed various administrative duties
• Supervised 40 residential students to provide mentoring and other resources to the campus and university community