Jul 2024 – Jan 2026 · 1 yr 6 mos

• Grew in my role within a year, entrusted with RCS in addition to continued ownership of Meta Ads and WhatsApp Ads, managing multimillion USD budgets and expanding focus on customer retention and resurrection.
• Drove the go-to-market strategy and performance marketing for Dream Play, leveraging Meta, Google, and Moloco Ads to scale deposits to a multimillion USD run rate within 6 months.
• Acting as a Dream11 marketing ambassador by representing the company at global events organized by Meta, including an exclusive roundtable for India’s top marketers to develop WhatsApp marketing in the country.
• Initiated paid retention marketing on Meta and WhatsApp Ads, resurrecting ~11M hard-churned users annually.
• Executed automation and analysis of marketing campaigns through integration with existing product and Meta APIs.
• Led collaboration with Meta teams across Singapore, US, and UK, to enhance their Automated App Campaign (AAA) for the real money gaming sector, lowering incremental CAC by 15%.
• Served as the primary POC in building custom pipelines and bidding strategies with product and tech teams to optimize and reduce cost in poor ROI demographics, achieving ~10% overall cost savings.
• Directed the digital creative strategy and execution for all digital assets to create dynamic, performance-driven campaigns.

Jul 2023 – Jun 2024 · 11 mos

• Owning and running performance marketing campaigns on Meta ads and Whatsapp Ads managing multimillion USD budgets.
• Experimenting and analysing campaigns, audiences and creatives through different measurement models.
• Collaborating with product, technology and data engineering teams to develop robust data flows between marketing channels and the product.
• Strategising and producing creative campaigns with high scale production quality to create impactful digital assets.

Jul 2022 – Jun 2023 · 11 mos

• Owning and running performance marketing campaigns on Meta ads managing over XX million dollars.
• Strategising and executing high scale campaigns targeting primary KPIs of CAC and ARPU.
• Running A/B tests, conversion lift studies and geo-lift studies to establish true CAC benchmarks.
• Analysing campaigns, audiences and creatives from attribution and incremental perspectives.

Jun 2021 – Jun 2022 · 1 yr · Mumbai, Maharashtra, India · On-site

• Developed and implemented comprehensive business development strategies to drive company growth and expand market presence.
• Designed and executed product strategies for diverse EdTech offerings, aligning with market demands and customer needs.
• Planned, executed, and optimized paid marketing campaigns on platforms including Facebook Ads and Google Ads, achieving measurable ROI improvements.
• Spearheaded multi-channel outreach campaigns, including email marketing, WhatsApp messaging, and IVR, to enhance customer engagement and retention.

Feb 2020 – Apr 2021 · 1 yr 2 mos · Mumbai, Maharashtra, India · On-site

• Social Media Campaign Development: Strategize and execute innovative social media campaigns tailored to client goals, driving engagement and brand awareness across diverse platforms
• Client Relationship Management: Deliver exceptional client servicing for multiple brands in dynamic industries such as home decor, travel, and restaurants, ensuring satisfaction and measurable results.
• Sales Optimization: Develop and implement data-driven strategies to boost client sales on leading platforms like Swiggy and Zomato, leveraging platform insights and trends to maximize ROI.

Aug 2019 – Oct 2019 · 2 mos · Mumbai Area, India

• Worked on direct client servicing
• Worked on branding for the company.
• Worked in association with Tata Trent for the client engagement.
• Worked at different sporting events in the B2B space.

Aug 2018 – Aug 2018 · 0 mo

• Worked on the development of Mother's Day campaign.

Jul 2017 – Oct 2017 · 3 mos · Work from Home

• Worked as Internshala Student Partner to promote the App on campus.

Sep 2016 – Oct 2016 · 1 mo · Work from home

• Worked as a content writer to create useful content as per client needs.